It's always the Friday after Thanksgiving, which is an American thing (Thanksgiving, that is.)
Interestingly if you're in Australia (or presumably just if your phone's region is set to Australia) and you ask Siri "when is thanksgiving?" it will always respond with the current date. Good work, Siri.
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So basically they excluded new macs and are using black friday to clear old inventory lol
Yeah, it's the same thing they did last year: https://www.macrumors.com/2017/11/23/apple-black-friday-event-au-nz/