Carnegie can't pay for this? Apple needs to spend money on updating this building? Why not invest in a American owned factory, supply chain in detroit?!
Anyone have an idea which ANC it is? Would love to go to that meeting
Carnegie can't pay for this? Apple needs to spend money on updating this building? Why not invest in a American owned factory, supply chain in detroit?!
Carnegie can't pay for this? Apple needs to spend money on updating this building? Why not invest in a American owned factory, supply chain in detroit?!
Couldn't agree more.That's idiotic. If you know anything about this beautiful building and its perfect location, you would know that this is a perfect use of the space. It hasn't been an a working library for decades - early 1960's, possibly.
It is a decaying grand dame of the area. What Apple is proposing would bring back its beauty and character, and turn it less in to a dispenser of products, but a dispenser of personal tools for knowledge.
This was once a stunning library. Now it will house information receptors. I love it!
I am a Librarian of almost 30 years of experience. This is as good as it gets.
This comment doesn't make a whole lot of sense.The idea of a building like that becoming an Apple Store makes me sick. This society is crumbling.
The idea of a building like that becoming an Apple Store makes me sick. This society is crumbling.
Why? It hadn't been used for years, and was decaying because the city couldn't keep it up.
This is a win/win/win for the city/Apple/and society as a whole.
A beautiful building will be restored to its former granduer and used and appreciated by the people of the city and those traveling through.
And also because it is historic. Am I the only one who read the source article?
Nope on both accounts. Of course Apple is going to recognize the history of the building but it's DC. There are plenty of empty or available-for-lease historic buildings here, but the Carnegie has a unique location. If this was the "former location" of the Carnegie, not just the former Carnegie, Apple would still be locating there for the reasons stated in my first post. History of the building has nothing to do with it but that gives Apple an extra story to tell, a bonus of sorts.
Read the story.
I read the story...again. Still don't see the quote from an Apple official stating they are moving into the site primarily because of the building's history. Again. The builiding has history and it's a great building. But the fact it's the former Carnegie library is not why Apple is moving there. The building could have been the former Horse Dung Transfer Station in 1890 and Apple would still be moving there because of the real estate, not the real estate's former use.
OK, good... I wasn't trippin'Upcoming location in Brooklyn? This one's been open for quite some time.
YOU (and I) are Apple customers, and it should be all about "the you" if Apple wants to continue to grow.
Steve Jobs was extremely focussed on delivering innovative game changing products to the customer. When companies lose focus on the customer (especially hugely egotistical companies), then they lose customers.
People wouldn't be complaining about a fancy spaceship headquarters, historic buildings for stores, and a CEO bent on making political statements rather than spending their vast pile of cash on innovative product development; if the company was delivering on their core mission. But that isn't happening. Product lines are being neglected and Apple is moving from innovator to follower...
I was just in the store yesterday playing with the Galaxy S8 and the mock ups for the next iPhone look an awful lot like Apple is now just lagging Samsung.
I've spent a lot of money with Apple over the years and more and more I'm finding that they just aren't hungry for my money anymore. About all I have left that I'm using which is Apple is an older Mac Mini (with a Dell display since my Thunderbolt Display died and no replacement offered; and planning to transition to my Surface Pro 4 most everything from it), a single Apple TV (just bought a Roku yesterday, and planning another one to replace the Apple TV since they have a couple of apps like Amazon that I want on there), and an iPhone 6s+.
You changed "also" to "primarily" to make what ends up being a non-point. You also seemed to miss that Apple is happy to share the building with the Historical Society of Washington DC. You also seemed to miss Ahrendts' remarks about a goal of creating sense of place for Apple stores. This is interesting because it's the first time I have gotten a feel for her direction for Apple Retail. So that's almost like being it being in the Horse Dung Transfer Station, except for it being not at all like that.
You must not be a local. Being a DC local and reading this made me say YES!
The area this is in is somewhat dead, mostly just the convention center and some hotels.
This will bring a ton of traffic to the Mt. Vernon area.
The Carnegie Library is a small but beautiful part of DC, and I'm glad Apple is investing to make this library better, along with keeping a low profile.
Traffic, business, improvements to the Carnegie Library, and a footprint that won't detract from the site.
Apple wins, DC wins. I love it.
(also as Chupa said, it's a great isolated location that's very visible)
1. Outside MacRumors people are not pissed off. Sales of the MacBook Pro and iPhone 7 are the best ever.At the risk of sounding like a jerk, why does Apple need to spend all their time worrying about historic buildings or other social issues when people are pissed off about the lack of focus on their products?
Careful what you wish for. Your post started with "At the risk of sounding like a jerk..."I really wish ad hominem attacks were allowed here.
1. Outside MacRumors people are not pissed off. Sales of the MacBook Pro and iPhone 7 are the best ever.
2. People working on opening stores are not the same as people working on products.
3. What Apple is doing there will get them a lot of goodwill from people in Washington.
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Careful what you wish for. Your post started with "At the risk of sounding like a jerk..."
OK, my apologies for the semantics. Wrong word perhaps. Let me rephrase. The fact the building is historic was not a reason Apple leased it, it was a bonus. No matter what designation the building held it was prime for Apple's needs if available, and it was.
Apple is happy to share the building because that is the offices of the Hist. Soc. of DC is located. That is their home. They were not moving, Apple needed the Society's imprimatur to do the deal, and most likely Apple had no use for the upstairs. It's a pretty spaceous building for retail even limited to only downstairs. Apple is also happy to share it's nearby M Street location (also which required approval from HPRB) with Vineyard Vines and Pentagon City Mall with Nordstrom's and Sunglass Hut.
Ahrendts' remarks go to Apple Stores generally, most of which are not located in historic buildings or districts. It was not her intention to lease the property because it was historic. She takes her "victims" as they come. It was her intention to lease a property that would get noticed. Big landmark building amongst a slew of anonymous mid-rise buildings, next to the convention center and good Metro access, in a part of town way underserved by any type of consumer electronics store.
Once a library, now a commercial cesspit is more the reality.That's idiotic. If you know anything about this beautiful building and its perfect location, you would know that this is a perfect use of the space. It hasn't been an a working library for decades - early 1960's, possibly.
It is a decaying grand dame of the area. What Apple is proposing would bring back its beauty and character, and turn it less in to a dispenser of products, but a dispenser of personal tools for knowledge.
This was once a stunning library. Now it will house information receptors. I love it!
I am a Librarian of almost 30 years of experience. This is as good as it gets.
No, Apple wants the building for retail sales, that's not knowledge or learning. You can sit at home and order a MacBook to unlock those riches. This public space does not need to be converted into retail space, it needs to be restored as a public learning space.If you don't use your Apple products for accessing (and reading) the knowledge available over the internet, don't blame Apple. Given the choice between traveling to a public library (during those hours that it's open) and buying a device that allows me 24/7 access to far more knowledge than any one library could contain... I'm not going to choose the public library, despite the fact that I live across the street from a perfectly adequate public library and I'm within 45 minutes of one of the world's greatest and best-known libraries. If I have to pay a commercial entity to obtain the tool that unlocks those riches, so be it.