A $599 US MacBook is not competing with a cheap Chromebook or Windows PC. It’s just not. Those who buy cheap do so because they either can’t budget for more or they simply aren’t convinced they need more or it’s not worth paying more. I see plenty of people like this. People who buy cheap Chromebooks or things like HP Streams are basically buying junk. If you want to do more than email and browse the net these things are essentially useless. And forget about doing more than one thing at a time on these things.So many of the ideas in this thread are totally at odds with "Apple's Cheap Macbook" and "Apple is aiming to better compete with cheap Chromebooks and Windows PCs."
Seriously you’re better off buying a base iPad or equivalent Samsung tablet than buying a Chromebook or cheap Windows PC. You’ll get a lot more out of it.
A $599 US MacBook will be competing with mainstream Windows PCs. Because despite what some around here might think a MacBook Air isn’t considered a mainstream device in the mainstream market. It’s considered a premium device and rightfully so given the performance you’re getting. The M-series completely redefined the MacBook Air. Now if you want equivalent performance from a Windows laptop you have to pay similar MacBook Air prices.