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iPhone 5S: 7.6MM thick
iPhone 6: 6.9MM
iPhone XS: 7.7MM
Your logic is Flawed
iPad 2: 8.8MM
iPad 3: 9.4MM

I was quoting a post regarding the MBP keyboard. My comment was a sarcastic reply regarding the unreliability of the butterfly keyboard on the latest version of the MBP. Fixing it would be as simple as Ivy letting up a bit on his thin fetish enough to improve the keyboard. Thus, the 1mm comment.

I have no opinion one way or the other on the iPhone or iPad thickness.
 
“Is any action being taken in response to the alleged keyboard issues?”

“I’d remove the screen if I could shave of a millimetre. What do you think?”

This whole keyboard debacle makes The Onion article about the Macbook Wheel seem almost normal.
 
Ive is rapidly becoming a has-been. Sure he made some influential and iconic products back in the day, but there’s been little of interest lately and more than a few stuff-ups.

What he doesn’t seem to get (or is overruled by the Apple CEO and/or board) is that good design means the product should have integrity including physical integrity, strength and ruggedness, making it long-lasting, and also (especially the case for computers) repairability, user serviceability and upgradability with parts readily available at reasonable prices.

These are in fact not counter to beautiful and sleek designs as popular opinion or Apple marketing may have you believe. It’s just a bit harder (and more expensive) to do sleek, beautiful, strong and repairable all at the same time. But he probably gets paid more than any other designer in the world so if he can’t do that (which evidently he can’t if you look at the latest MacBook Pros and iPads) is he worth his salary?

The cheesegrater Mac Pro exemplified most of these positive traits, with the exception of CPU and board upgrades which were never really available. But Apple turned their back on that path some time ago, preferring instead almost unfixable devices and pushing against right-to-repair, implying you should only be able to get repairs done at Apple or an Apple Certified repairer.

The situation with the keyboards and their difficulty and expense to repair or replace is a sad indictment of modern Apple, but it’s by no means the only example.
 
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Stephen: So is Apple going to pay more attention to Macs?

Jony: HAHAHA!!! You are a good comedian Stephen

:p
 
"Hey Jony, remember when MacBook Pros had the best keyboards in the industry and could connect with your iPhone out of the box? Those were the days"

Yea, I wish someone ever asked him that in public.
[doublepost=1557311671][/doublepost]
I don’t know anything about how Ive works or anything about his acumen but I know I’d be a better designer than him. First I would make the iPhone and MacBook thicker and heavier with a big battery. I would get rid of FaceID. Also, get rid of the camera bump. Those would be my priority. I would add a notification LED. I would get rid of the mute switch. Useless. I would also get rid of the second camera and make one camera. I would tell the engineers to figure it out or you get fried. Simple. I just did it.

Thinness and lightness are irrelevant in a phone and MacBook. Ridiculous to keep making them thin and light. They should be thick and heavy.

I know that he was far more effective when Steve was around to direct him and keep his precious vanity in check. The Apple devices we use now have nothing to do with good user experience but Jony going unhinged designing items to be photographed and shown in an art gallery than used as daily drivers.
 
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"Hey Jony, remember when MacBook Pros had the best keyboards in the industry and could connect with your iPhone out of the box? Those were the days"

Yea, I wish someone ever asked him that in public.
[doublepost=1557311671][/doublepost]

I know that he was far more effective when Steve was around to direct him and keep his precious vanity in check. The Apple devices we use now have nothing to do with good user experience but Jony going unhinged designing items to be photographed and shown in an art gallery than used as daily drivers.

Steve Jobs was a clown. I would have made a better CEO. For example, this email from Uncle Steve concerning strategy included this bit:

“Post PC era = more mobile (smaller, thinner, lighter) + communications + apps + cloud services”

Post-PC. More mobile. Smaller. Thinner. Lighter.

Jobs was a poor architect. Also, remember when Uncle Steve kept selling MacBooks with Core2Duos? Remember when Uncle Steve wanted to flip the lid on Final Cut Studio by dumbing it down for prosumers?

Remember Uncle Steve unveiled the MacBook Air with 2GB RAM, one USB port for $1800?!?!?! $1,800. That’s right.

This obsession with making mobile devices thinner and lighter is a sickness. We don’t need this kind of miniaturization. No one appreciates thin and light and smaller tools. No one. Things were fine when PowerBooks were 6 pounds and an inch thick. No one complained. We all loved the optical drive. But now physically weak people want thin and small and light devices. A sickness. Born from Steve Jobs.
 
Ive is rapidly becoming a has-been. Sure he made some influential and iconic products back in the day, but there’s been little of interest lately and more than a few stuff-ups.

What he doesn’t seem to get (or is overruled by the Apple CEO and/or board) is that good design means the product should have integrity including physical integrity, strength and ruggedness, making it long-lasting, and also (especially the case for computers) repairability, user serviceability and upgradability with parts readily available at reasonable prices.

These are in fact not counter to beautiful and sleek designs as popular opinion or Apple marketing may have you believe. It’s just a bit harder (and more expensive) to do sleek, beautiful, strong and repairable all at the same time. But he probably gets paid more than any other designer in the world so if he can’t do that (which evidently he can’t if you look at the latest MacBook Pros and iPads) is he worth his salary?

The cheesegrater Mac Pro exemplified most of these positive traits, with the exception of CPU and board upgrades which were never really available. But Apple turned their back on that path some time ago, preferring instead almost unfixable devices and pushing against right-to-repair, implying you should only be able to get repairs done at Apple or an Apple Certified repairer.

The situation with the keyboards and their difficulty and expense to repair or replace is a sad indictment of modern Apple, but it’s by no means the only example.
Ive did the following interview about what he got from Steve Jobs, four years after Jobs died. It's interesting that he suggests that the main thing he got from Steve were "beauty and simplicity". No where does he mention the qualities you mention above in your second paragraph (with which I agree, btw). If beauty and simplicity are the only things he got from working under Jobs, it would explain the current state of Apple product design as it has evolved since Jobs died. I would argue that Ive misinterpreted Jobs desire for simplicity and beauty as being all that he wanted out of a product. The qualities of functionality that you mention were expounded by Jobs throughout his career, and Ive somehow missed that. The products produced by Apple under Jobs' tenure were a balance of form and function, at least with the Mac line, and that is why the Mac line is in trouble without Jobs' direction. The iPhone and iPad were just taking off shortly before Jobs passed, so one wonders how iOS devices might have progressed under his direction. I also wonder how he would have directed Mac design - I don't think he would have placed form over function, which has lead to flawed keyboards, overheating, soldered/glued components, and lack of ports.

 
Will he address the keyboard blunder caused by his obsessive need for thin?

Oh, but you are so wrong about Jony! They should stage a real-world test to demonstrate how GREAT his work is. They should prove his unbelievable brilliance to the world!

They should sit Jony Ive, Stephen Fry, and let's say 98 random people (for sample size) down for a few tests. Only criteria is that they must be reasonably decent typists, know how to use a mouse-based UI and touch-UI, and have reasonably close to 20/20 vision with or without correction: Here are the tests:

Test 1: They present 12 different lovely flat grey shapes and then see how quickly the participants can repeatedly touch the correct shape. The shapes will move around occasionally.
Test 1b: Same test with 12 different oh-so-ugly non-flat colored shapes.
Expected result: Surely this test will finally prove that people will work much more quickly when presented with the flat grey shapes.

Test 2: Present all of them with the fantastic new butterfly keyboard and have them take a typing speed and accuracy test.
Test 2b: Same test with some nasty old keyboard. Maybe that awful old IBM thing.
Expected result: This should finally put to rest the silly argument that tactile feedback and narrow keys with considerable gap between the key-tops make for a better keyboard. Fully expect typing speeds to be at least double on the butterfly keyboards!

Test 3: Present them with a number of buttons they can push. Each button produces a real-world result but is a basically random shape that in no-way, or only vaguely, represents said real-world result. (i.e. a square grey button with three parallel vertically-aligned squiggles ("steam") might produce nice warm cup of coffee for the tester to drink). Ask them before they push the button what they think it will do. Test the accuracy of the guesses and then time the amount of time it takes them to memorize the functions of all the buttons.
Test 3b: Perform the same test with buttons that do represent real-world results (i.e. A button that produces warm coffee will have a picture of a cup of coffee on it.)
Expected Result: This should prove the people can more quickly determine the functions of the buttons that in no-way represent anything in the real world, thus disproving those idiots who insist that skeuomorphism is generally a good thing.

Test 4: Present them with 4 software packages, each of which uses a completely different way of interacting with it. Time how long it takes the participants to learn to use all 4 packages and complete a set of 20 tasks.
Test 4b: Present them with 4 software packages, all of which adhere to a single uniform set of rules governing how to interact with them. Time how long it takes the participants to learn to use all 4 packages and complete a set of 20 tasks.
Expected Result: Most people will learn the software and complete the said set of tasks in Test 4 faster than in Test 4b, thus disproving that relatively rigid control over how apps function on, for example, iOS devices is totally unnecessary and a thing of the past (point to the excellent UI of the SnapChat app as an example in-support of this hypothesis).

- humor mode off -

My real guess is that Jony "moron" Ive (my personal nick-name for him) is a full-bore-self-unaware-hipster-idiot who truly believes his minimalist aesthetic is actually "good" for the users of the products he helps design. The alternative is that he is a self-aware egotist who knows full well that he is creating absolute feces but that he just doesn't give two flying squirrels because he thinks it looks good.
 
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I forget. Which one is the comedian? The dude with the props, right?

8A3987B6-E424-47C4-B282-224BD895C8D7.jpeg
 
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In Dalkey eh? Bono's local pub The Queens Bar is there too. ( he lives up the road) Maybe they'ill all meet up for a pint afterwards.
 
Stephen Fry: a stupid person's idea of a clever person.

It perhaps wouldn't be fair of me to point out that Fry has long established himself as an uncritical fan of Apple, as Jony Ive would almost certainly not have agreed to the appearance if he had not.

Just don't expect any questions about the stuff we customers are all mystified about, such as why a company that once made the best laptop keyboards now makes the worst (clinging onto my early-2015 Macbook Pro for dear life).

You can find videos on YouTube of Fry unctuously fawning over Ive. The area of Dalkey is particularly picturesque on summer evenings, so, go for a walk and be glad you haven't wasted €30 on this particular circle jerk.

Your first sentence is unfair to Fry, the rest of your post is post on.
 
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