Is there anything Apple has ever released that received rave reviews when it first hit the market. I can't think of one.
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Apple's 'Designed by Apple' TV Ad Scoring Poorly with Viewers
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Is there anything Apple has ever released that received rave reviews when it first hit the market. I can't think of one.
Tell me of another tech ad from an Apple competitor that doesn't exude the compliments you just said about Apple's ad?
Just because you don't always hear in the news (the way this crap is being thrown around on the news today) of other companies such as Samsung's ads doesn't mean they were successful. Chances are no news means nobody expects Samsung to do well anyway so they probably couldn't care less to comment on them. I don't know a single person that has said they were switching to Samsung after the ads they did slamming Apple's customers.
It amazes me that this thread can get to 15 pages yet no one seems to question the findings of a consulting firm hired by Samsung. Is the ad really a flop like Ad Metrix claims or are they just making something up because Samsung paid them to. It wouldn't be the first, second, third or fourth time in recent months that has happened.
Remember when Buzz Marketing said that kids no longer wanted the iPad but were gaga over the Surface? Or when a marketing group called Added Value claimed Samsung was more inspiring than Apple and later it was revealed that Added Value was owned by WPP, one of Samsung's ad agencies.
This is another in a long line of underhanded attacks by a rather sleazy competitor.
Remember when Buzz Marketing said that kids no longer wanted the iPad but were gaga over the Surface? Or when a marketing group called Added Value claimed Samsung was more inspiring than Apple and later it was revealed that Added Value was owned by WPP, one of Samsung's ad agencies.
This is another in a long line of underhanded attacks by a rather sleazy competitor.
Mixed feelings
I like the subdued colours and music of the new ads and it is refreshing to see a quiet advert that isn't shouting at you but there is a self-congratulatory undertone to them.
I think the analyst was spot-on in saying they lacked joy. I think of the great music we've heard on past Apple adverts and the iPod dancers and the paint splashes. The movement. The colour. They were vibrant.
Now we have a kind of post-Apple Apple, middle-aged and still gearing up for a world without Jobs, that is trying to break away from that sense of fun and who is trying to play down, simplify, and desaturate. A simpler, quieter life.
The whole "Made in California" thing is actually irritating. Partly because, perhaps as a Brit, I have little idea what they are trying to say by that as a global brand.
The repeated mentioning of California during WWDC, including the code name of the new OS X, shows us that Apple has determined that putting their location front-and-centre is a winner. It leaves me rather cold.
I'm sure California and Californians are wonderful and the state has an innovative, positive culture for sure. That's not the problem. Why make location a selling point though? "We're in California, you can trust us to do the right thing, the cool thing"?
It leaves this big Apple fan quite confused. Perhaps that says more about me than Apple's marketing department. I have this vague feeling they are trying to impress Californians, which is odd for a global brand led by many people from other states and other countries entirely.
There must be some worry that a number of recent ads and marketing haven't quite hit the spot. Partly that might be to do with a lack of new classes of product, but I suspect it's because they are trying to find their feet in a post-Jobs world, rely more on committee decisions to sanity-check any public releases, and just simply because of the lack of knife-sharp decision-making from Steve Jobs. He was a fantastic editor.
Perhaps that's simply why and we may just have to face facts: Apple is a great company, no doubt at all, but not insanely great as it was under Jobs.
(Sheds a tear...)
Hey, I'm still absolutely thrilled that my new MacBook Air is about to arrive and that iOS 7 is around the corner. They're still the best out there.
I like the subdued colours and music of the new ads and it is refreshing to see a quiet advert that isn't shouting at you but there is a self-congratulatory undertone to them.
I think the analyst was spot-on in saying they lacked joy. I think of the great music we've heard on past Apple adverts and the iPod dancers and the paint splashes. The movement. The colour. They were vibrant.
Now we have a kind of post-Apple Apple, middle-aged and still gearing up for a world without Jobs, that is trying to break away from that sense of fun and who is trying to play down, simplify, and desaturate. A simpler, quieter life.
The whole "Made in California" thing is actually irritating. Partly because, perhaps as a Brit, I have little idea what they are trying to say by that as a global brand.
The repeated mentioning of California during WWDC, including the code name of the new OS X, shows us that Apple has determined that putting their location front-and-centre is a winner. It leaves me rather cold.
I'm sure California and Californians are wonderful and the state has an innovative, positive culture for sure. That's not the problem. Why make location a selling point though? "We're in California, you can trust us to do the right thing, the cool thing"?
It leaves this big Apple fan quite confused. Perhaps that says more about me than Apple's marketing department. I have this vague feeling they are trying to impress Californians, which is odd for a global brand led by many people from other states and other countries entirely.
There must be some worry that a number of recent ads and marketing haven't quite hit the spot. Partly that might be to do with a lack of new classes of product, but I suspect it's because they are trying to find their feet in a post-Jobs world, rely more on committee decisions to sanity-check any public releases, and just simply because of the lack of knife-sharp decision-making from Steve Jobs. He was a fantastic editor.
Perhaps that's simply why and we may just have to face facts: Apple is a great company, no doubt at all, but not insanely great as it was under Jobs.
(Sheds a tear...)
Hey, I'm still absolutely thrilled that my new MacBook Air is about to arrive and that iOS 7 is around the corner. They're still the best out there.
Want these Designed by Apple ads to do well? Make one about the new Mac Pro and add "Made in America" to the end of it.
We are a great state and should feel no shame. California represents innovation, progress, beauty, civility, wealth, diversity. What's not to love? Only haters hate.
OK I'll enlighten you with one example…..Automobiles.
If an automotive company want to sell a car in California it has to produce two different types….49 state and California. It cost the company more to produce two different products for one country……guess who pays/subsidizes the California model….the other 49 states.
Should be simple enough for even you to understand.
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I don't think there's any great hate for California. I don't think there is any great love either. As a global brand, it just rings a false note to put the California location as a primary selling-point.
Does anyone really buy things because of where they are designed? Although there is a certain cachet in buying Scottish salmon, or French porcelain, or a German car, I'm not sure that works for Apple.
For most people, Apple means great products and the originating country makes little enough difference. As I said in my previous post, I cannot help thinking Apple is trying to impress only Californians with this prominent new slogan.
How that works to a UK audience, who are the biggest Apple market outside the USA, I do not know. I doubt it would do much to attract any new custom.
Because you have only seen a small portion of this. They are trying to show, no matter what, they are who they are. This is the beginning of a campaign, so Sir or Mam... you/we just have to wait & see.
The loyal Apple users who know/knew Apple, know where they are going with this. How/why they keep on showing how/why their products enrich lives, while also telling you that the company will/shall always remain the same - is STRONG branding.
This campaign will be a success when it comes into fruition... you can mark my words if you want. We all have to wait... so, if they don't follow suit, you could be right. I bet Apple does well with this though.
Meh
These are wonderful adds. What the surveys are actually showing is the decomposition of American Society. American's are more Holstein like every day. Very sad actually.
These are wonderful adds. What the surveys are actually showing is the decomposition of American Society. American's are more Holstein like every day. Very sad actually.
you miss the point, what i'm saying is I'm not the only one who thinks that, that's all. I am sure others might not agree.
Next --->
This is not the worst ad in ages. A consulting firm hired Samsung simply made that claim and people are buying it up unquestioned. Samsung is apparently trying to poison Apple's latest marketing campaign before it can get started.
I liked them because they were simple. They were just showing what apple is about. They want to make great things that haven't been done the right way, instead of just Samsunging everything.
It's great all the way up to the 'In California' part, which makes it seem more like an ad for the California Chamber of Commerce. It also quietly tells the 49 other states they have no part in Apple. Just unnecessary. I bet if you watched a satisfaction graph, it'd be positive all the way up until 'In California'.
I think no one is questioning it because, Samsung influence or not, the topic struck a chord with forum veterans and newbies alike. I've read through 16 pages of posts (GoToMeeting session on my other screen - Sweet Jeebus kill me now
) and there is no consensus. I didn't count but it seems more people didn't/don't like the ads than do. No, I'm not just referencing "paid Samsung trolls". I'm speaking of long time Apple fans and MacRumor forum members who just don't like the ads. Seems they expected more/better/different... I'm not exactly sure. So if this is a Samsung attack they picked a damn good target.
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There's nothing in the ad to suggest any of what you say about the people in the ad is true.
I relate the young girl to my daughter when we would FaceTime from her dorm after she left the nest or later studying abroad in Europe.
Listening with headphones on a commuter subway means you will never have a chance conversation with a stranger? So you shouldn't read a book on a commute either? How about... What's that music you're so into? Must be amazing. Or how about it makes the grind of the daily commute go by just a bit faster. Maybe she stole it and after a few hits is appreciating someone else's unprotected playlist, thinking how lucky she is.
Because some elementary student is using an iPad doesn't mean they wont learn to write legibly anymore than the old overhead projector or chalkboard. Look at any prescription from a doctor that came up old school. Also, when the kids raise their hands, the one they focus on has a piece of paper on his desk.
For the rest of the ad, we've shared birthdays and other events over FaceTime with our daughter because she was away at the time. She has sent me video messages from concerts she was attending while they were happening.
I liked the ad, thought it was very well done and can relate to it in a positive way.
