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Apple's 'Designed by Apple' TV Ad Scoring Poorly with Viewers
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Toes too.
Campaigns can come in waves, sometimes a couple small ones, sometimes one big one, sometimes with all different waves.
Right now, Apple, wants the world to know what it always wanted the world to know - Apple is different. Too many large tech co's just care all about revenue, and they will put any crappy product in your hand to gain that extra dolla. Apple does not, it has always put a quality product in your hand for the dollar amount you know/expect from Apple.
Apple is just making a stronger brand stronger in my opinion. And more than anything, this campaign is just in its infancy stages.
I think they are hitting the industry/market head-on with this campaign, and it due time, Apple will come out a stronger brand than it already was/is.
Sure. Got any proof for any of that, or are you just projecting?
Got any proof…..
California is not the center of the USA…….get over it already.
When did I say it was? Please show me where I said or insinuated "California is the center of the USA".
I'm active Navy, we're people just like you. Imagine that, we're nothing like you see on TV.
On TV we see just what Hollywood want's us to see…….hence I watch British and Canadian TV way more than Hollywood crapola…….
Maybe it would be better to give California back to Mexico than wait for it to sink in the pacific…….ether way would work for me.
Ding ding ding ding! We have a winner. Same reason I think Mavericks is a terrible name. Californians seem obsessed with California, but to the rest of the world we think you're all a bunch of freaks. The fact that Apple is embracing its California-ness so strongly, is a bit of a turn-off.
I still like the ad, I actually like it a lot. It's the Think Different for the new millennium. If it was Made in the USA, I think people would like it more.
I don't see anything about Apple's software that looks tacky, and neither iOS nor OS X changed much in looks from when they were launched, quite clearly under Jobs. So I still have no idea why this comment would make any sense.
That's exactly how I feel about google glass. Some other person wearing google glass looks like they are looking at you and having a conversation, but they aren't really. They're too distracted by some small nearly invisible layer of technology that separates them from you. Someone who is standing right in front of you and should be relating with you here and now will be staring to their upper right corner and be "somewhere else".
The whole device is marketed as a single person device, transforming all the other people around "ME" into merely becoming passive actors in "MY" experience. If I were to meet someone wearing google glasses in person, I would tell them to remove them and turn them off before I would hold any other conversation with them. Even outside of the whole privacy debate, it is just rude and disrespectful to interact with someone else in that manner.
The iPhone and iPad and iPod all for sure, if not others. Not always justified, but tons of raving with tons of their products.
Eh? I didn't compliment their ad, I think it's terrible.
Regarding Samsung's ads, yeah, I'd say I've absolutely seen better Samsung ads, which is lame coming from a company that's been so clever with ads.
EDIT: Frankly it would be hard to do worse than these. I'd say Sega's 1999 (?) early Dreamcast ads were better than this.
Apples commercials used to be fun and grab your attention. Now it's just background noise in between shows.
Why does the ad have to matter? It's apple celebrating their own product. I see nothing wrong with this at all. So it is not your cup of tea but to say how apple is portrayed as this and that, it's pathetic. If you have your own line of products that are this successful, you can gloat about it all you want as well.
These so called "news" about apple is just sometimes redonkulous. It's the amount of hate these analysts have for apple for some reason or another.
Why shouldn't all americans be proud to own an apple product? It's an american company who designs american products. Sure it's made in china but hell, 99% of everything else in the world is as well.
These so called "news" about apple is just sometimes redonkulous. It's the amount of hate these analysts have for apple for some reason or another.
Why shouldn't all americans be proud to own an apple product? It's an american company who designs american products. Sure it's made in china but hell, 99% of everything else in the world is as well.
Sadly, not much about Apple these days is nearly as good as it used to be.
These crappy self-congratulating ads, much like the icons in iOS 7, are just another example of Apple's long slow slide towards being a generic and bland corporation.
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Apple's ads used to be simple, elegant, and stylish. And, sometimes, funny. But most importantly, they always focused on the product. This ad is an excursion into the emotive - the sort of thing you'd see from an oil company trying to convince you of their environmental credentials, for example. "1984" aside, this nonsense is very un-appley. And it's disappointing.
The Think Different ads has one key advantage (over the current ads) in that they featured easily recognizable "iconoclastic heroes" (of the 20th century).
The current ad campaign undeniably can be compared to Think Different because they are both attempting to position the Apple brand rather than to sell some product.
However, the current ad does not include any recognizable iconic heroes. They feature everyday people in every day situations. Like the black woman listening to her iPod in some New York subway. Many will say that this is boring because it portrays the everyday and the trivial. I say it actually hits home, because it portrays Apple products being used by ordinary people, Apple products that we take for granted in our lives every day.... like TVs or microwave ovens. We just use them daily, without having to think about how they work. We only miss them when suddenly they are missing (e.g. our iPhone/iPod gets stolen).
Does anyone here realize that Ace Metrics, the firm that conducted the survey, in 2012 bragged that Samsung was a client of theirs??
http://www.acemetrix.com/news/press-releases/ace-metrix-arms-samsung-with-next-generation-creative-effectiveness-platform/
This is shoddy reporting from Bloomberg News, more PR than news.
Good job, Bloomberg.
You gotta be kidding. Apple has always been emotive and focused on the branding, not the products. You think the iPod ads with people dancing around focused on the product? Think Different focused on the product? Even Mac vs PC barely talked about OS X's features.
It scored poorly because most of Walmart America has no sense of taste or style.
Focus group.... pfft.
They couldn't wait to get out of the session so the could hit McDonald's on the way home to watch Honey Boo Boo.
Focus group.... pfft.
They couldn't wait to get out of the session so the could hit McDonald's on the way home to watch Honey Boo Boo.
In that case, Apple can drag out its Mac vs PC ads again.
Amusingly enough, with all the hipster backlash and economic conditions these days, this campaign would probably flop. One looks like he has a full-time, professional job while the other looks like he's a part-time barista.
I agree with you. The economic policies that the leadership provides is wacky but that is part of living in this State. We are lucky enough as Americans to be able to be mobile if we have a good enough job. I do feel for those who don't have the opportunity to experience life outside their borders wether it be self-imposed or not.
Hah! So a company helping Samsung with their ads think that Apple's new ad is crap.
Except neither of those things is going to happen. Get over yourself.
And you hate your fellow Americans. Because we live in a state that has policies you disagree with. Got it.
What do you expect from a company narcissistic enough to think Cupertino is a time zone?