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Apple's 'Designed by Apple' TV Ad Scoring Poorly with Viewers

aristotle said:
Bring back Scott Forstall as CEO, give Time Cook the boot and send Jony Ive back to hardware or let him leave.

They need a vision person. The maps app had problems that were largely out of the control of Forstall. The problem was the map data that they had sourced. If he was the guy who sourced the data then fine but if he wasn't then they axed the wrong guy.

Apple needs to have a driven jerk at the helm who has a grand vision and know what people want before they want it.

Apple needs to stop listening to focus groups and following trends. The icons are a disaster, the flat UI is a usability nightmare and Tim Cook is too much of a softie.
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What vision did Scott Forstall have exactly? :confused:

How does being a driven jerk equate to having a grand vision? If he had one I'd sure love to know what it was. I certainly didn't see a grand vision in iOS 6. At least with iOS 7 we'll be getting some features we probably should have had in iOS 5.
 
Wolfpup said:
The iPhone and iPad and iPod all for sure, if not others. Not always justified, but tons of raving with tons of their products.
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OK I should have been more specific. I guess I meant getting raves from the same crowd that is criticizing now (either on sites like this or in the media). I wasn't a MR poster back when these products first came out but going through the archives I can see there was a fair amount of criticism. Either because of the price or the features the device was missing or because the focus should be on Macs and "professionals" and not "iToys".

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F123D said:
Apples commercials used to be fun and grab your attention. Now it's just background noise in between shows.
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With DVRs who even watches commercials anymore?
 
Rogifan said:
What vision did Scott Forstall have exactly? :confused:

How does being a driven jerk equate to having a grand vision? If he had one I'd sure love to know what it was. I certainly didn't see a grand vision in iOS 6. At least with iOS 7 we'll be getting some features we probably should have had in iOS 5.
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Have you tried out iOS 7? It is a usability nightmare. Talk to any actual usability expert and they will tell you that you need to have visual cues as to what is a button, what is just a decoration and what is disabled. Those cues come from subtle highlighting, shadows and difference in texture. Flat UIs like Metro violate the main rules of UI design from a usability standpoint and unfortunately iOS 7 is following Metro and Android rather than leading the industry.

The primary drive for a "user interface" is usability and how pretty or "hip" it is should be a secondary consideration.

There is absolutely nothing wrong, from a usability perspective with skeuomorphism. Apple should care about functionality before what some hipster out of work designer on some random blog thinks of skeuomorphism. The user is supposed to be king, not some designer who values form over function.

Sometimes companies need someone who can push the design process in a certain direction and right now it appears that Apple is without a captain.

You should not expect to alway "love" your boss. Sometimes you will find that a decision that you thought was wrong was actually the right choice for the long run.

I think Tim Cook has been good on the operations side but not so good on picking people like that Brit who ran retail for a while and putting Ive in charge of UIs was also a mistake. Ive is really good at designing the outside of devices but not so good at the "function" side of things. Tim Cook should have remained as the COO because that is what he is good at.
 
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Krazy Bill said:
Calif is one state. Do the math on that $600B. Seriously... you're going to quibble about facts?



While others keep putting their heads in the sand.
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Or more accurately, 1 of 18 states who pay INTO the federal government, supporting the states most people would rather not live in. What state are you from? Lets see if you're a contributor, a leach, or someone who puts their head in the sand.
 
Digital Skunk said:
The ads are very un-Apple to be honest. Instead of focusing on the device, or the experience (ala the PC vs Mac ads) they decided to focus on a tagline. Not to mention, the company is facing a lot of criticism for its supposed "lack of innovation" and these ads aren't very innovative.
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Totally agree with you. Apple ads have won awards and helped them to sell shed loads of kit over the past 10 years. I love the recent iPad ads. The iPod silhouette ads are iconic and will still be viewed as such in 50 years. Why on earth would you change that. These ads are flat out boring. They don't make me want to rush out and buy an Apple product.
 
Tankmaze said:
For me the ad is great, captures what apple is all about,
and got the same spirit as the think different ad.
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The big difference is the Think Different campaign was inclusive: "You're a bit different, so are we, let's do cool stuff together". This new one is more "We're really clever at Apple. Seriously. And by the way, stop complaining when we don't bring out new stuff very often".
 
Tiger8 said:
Samsung maybe, but last I checked Microsoft is not being sued by Apple for 'cheap knock offs'. Not a fan of Microsoft or Windows 8, but I don't make hasty generalizations.

Please check your facts before posting.
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I wasn't referring to Windows 8 in particular, remember that Microsoft's entire history to the present day can be divided into 1) cheap imitation and 2) shoddy, misfired innovation.

Samsung and Google I at least feel have some degree of respect for technology, Microsoft I genuinely feel has no right to exist, the only reason it is what it is (read: was what it was) was circumstance, not merit. Now we live in a world where everyone is a tech connoisseur, MS are quickly finding themselves becoming redundant - more and more the masses don't put up with their garbage products anymore unless they absolutely have to eg. businesses tied into Office and gamers provided with no hardware solutions from Apple.
 
apple ads

The most current apple TV spots are brilliant! They are a piece of art.
I call BS to the survey of 500 people. Who did they survey? Samsung engineers? They might even win an award. Im tired of the internet media beating down Apple. I really dont get it. Without Apple we would be using horrible flip phones, sony cassette walkmans, crt screens, floppy disk, serial ports, 10 pound tablets.
I promise you people are just waiting for that next product , car, electric generator, tv, watch, . We all LOVE apples products ! So get a life and quit bashing Apple!!!!!!!!!!!!!!!!!!!!!!!!!!
 
The problem now is apple is the big brother evil figure. The only way to get round that is to make ads that are artistic, quirky and creative.

They don't need to say they care about making great products, their products do that through their apple fan base, most people enjoy and spread their love of apple.

They would be better doing something along the lines of the early ipod ads, no product demos, no cheesy fake people using their products just something graphically interesting and arty!

The dairy milk adverts did it for a short while with the gorilla drumming to phil collins and the airport vehicle races. It's just 20 seconds of amazing art that barely mentions the product and is a treat in between all the other crap ads, that unfortunately apple is currently making.
 
I can agree w/ the original post. The ad was really trying to make me "remember the good old days" and that was pretty much it.
 
aristotle said:
Have you tried out iOS 7? It is a usability nightmare. Talk to any actual usability expert and they will tell you that you need to have visual cues as to what is a button, what is just a decoration and what is disabled. Those cues come from subtle highlighting, shadows and difference in texture. Flat UIs like Metro violate the main rules of UI design from a usability standpoint and unfortunately iOS 7 is following Metro and Android rather than leading the industry.

The primary drive for a "user interface" is usability and how pretty or "hip" it is should be a secondary consideration.

There is absolutely nothing wrong, from a usability perspective with skeuomorphism. Apple should care about functionality before what some hipster out of work designer on some random blog thinks of skeuomorphism. The user is supposed to be king, not some designer who values form over function.

Sometimes companies need someone who can push the design process in a certain direction and right now it appears that Apple is without a captain.

You should not expect to alway "love" your boss. Sometimes you will find that a decision that you thought was wrong was actually the right choice for the long run.

I think Tim Cook has been good on the operations side but not so good on picking people like that Brit who ran retail for a while and putting Ive in charge of UIs was also a mistake. Ive is really good at designing the outside of devices but not so good at the "function" side of things. Tim Cook should have remained as the COO because that is what he is good at.
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The fact you're defending skeuomorphism tells me you have an inherent bias to anything else. Would you care to provide some links to all these usability experts who think "flat" design is inherently bad and "skeuomorphic" design is inherently good? Aside from that how come we didn't get something like control center or better multitasking or some of the improvements to notification center prior to iOS 7? Other OS's have had these features for quite a while.

And with regards to Forstall I'll ask again, what was his grand vision for Apple? And what design process was he pushing? If he had some grand vision for the future of Apple how come nobody seems to know about it?
 
It's been noted that Ace Metrix does advertising for Samsung. Therefore, why is it shocking that they give far better scores to their own client than to the competition? It kind of makes most of the discussion on here moot when you realize the source is completely bogus.
 
When has bloomberg actually ever posted a decent, well rounded report on anything Apple does? Genuine question. It always seems as if they are reporting bad stuff, "innovative new mac pro out in the fall"... nope.. prolly more like "mac pro fails to wow pros with a sub par dustbin"...

paraphrasing obviously...;)

:apple:
 
Wolfpup said:
Eh? I didn't compliment their ad, I think it's terrible.

Regarding Samsung's ads, yeah, I'd say I've absolutely seen better Samsung ads, which is lame coming from a company that's been so clever with ads.
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Turn on your sarcasm radar or learn to read between the lines, it will do you a world of good, honestly.:rolleyes: I just love how you didn't try to answer my question properly. I didn't ask you to tell me which company, I asked you to tell me of which ads from Samsung that wasn't set up to present themselves the way you accused Apple of presenting themselves, you can't.
 
It's been pointed out that like the think different as, this ad isn't really meant for the public. It's meant for apple itself (and maybe it's developer base). To reafirm and energise the teams actually working on the apps and the hardware.

I pretty much agree with that. I don't really think apple cares how this tracks with the general public.
 
Haters gonna Hate

I just love the usuals that come here to stomp on Apple as much as they can as soon as they have any amount of ammo.

I look at tech news daily and Apple's new ad is the only ad I've ever seen get this much press. Dell, Microsoft, HP and the rest make the most stupidest ads and are super boring. These companies have the dumbest marketing departments ever. I'm willing to bet hardly anyone cares one bit to even mention these ads in the news because they aren't good enough to make news.

How interesting it is that when these new ads from Apple aired they received quite a bit of positive feedback right here on MR. Now with today's news the usuals have a way to bring down the curve here. THEY KNOW there's nothing wrong with these ads, some people come here just to use this place as a stomping ground. It's no wonder every time there's big news about Apple MR gets a bunch of new registrants with negative posts. Wonder who they work for? ;)
 
The reason the "Designed by Apple in California" ads are so annoying and useless is because they "tell" instead of "show", which is a terrible approach as any half-decent writer could tell you.

They have all these sappy, schmaltzy lines about how 'at apple we design things so well that it changes your life, and everything we do is important'. Uh morons, why not just creatively show off what the product does well, or how the experience makes you feel, or why apple products represent something to strive for.

I really hate this campaign. Probably my least favorite from apple.
 
In my opinion I believe the reason that this ad is scoring poorly is viewers really need to have prior knowledge of how apple works and what they're about to truely respect the beauty of this ad. I know that the ad is supposed to explain that but average consumers can't comprehend the weight the phrases used in the ad carry.
 
tuna said:
The reason the "Designed by Apple in California" ads are so annoying and useless is because they "tell" instead of "show", which is a terrible approach as any half-decent writer could tell you.
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This and designed by apple in California only reinforces the fact they are made in China.
 
tuna said:
The reason the "Designed by Apple in California" ads are so annoying and useless is because they "tell" instead of "show", which is a terrible approach as any half-decent writer could tell you.
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Your eyes certainly don't see what most others see. These new ads are most certainly showing over telling. What's your beef man, you're making stuff up.
The entire ads show real people using Apple's devices in real situations. From the person riding the subway listening to music to the little girl lying in bed viewing pics. If that's not your definition of "Showing" then you need to look up the definition of the word. How do you know what a good writer is, you can't even tell the difference between showing and telling.
 
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