And the USA can't balance its own budget and thinks it's the leader of the whole world.. what's your point?
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Apple's 'Designed by Apple' TV Ad Scoring Poorly with Viewers
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And the USA can't balance its own budget and thinks it's the leader of the whole world.. what's your point?
I feel, with this add, that this is the message Apple wants to get across. This is about Apples' culture, not a product. They won't pull it. It's not cocky. Plus, Ben Affleck did a wonderful job narrating.
Crazy
These are perfectly great ads. I wonder how the "Crazy Ones" ad scored with the dumbmasses.
These are perfectly great ads. I wonder how the "Crazy Ones" ad scored with the dumbmasses.
It's not cocky. The problem is that Apple is wasting money on this ad because nobody pays attention to it.
Better, because the Crazy Ones were relatable.
When someone bought a Mac, they were buying into "being a genius" concept.
These ads however don't mean anything to anyone.
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Right on
That is really what is at the heart of the issue here. In past ads, the focus was on the user and all the things they could do with technology. Education, medicine, engineering, aviation, etc. They showed how you could could use technology to make life better. The focus was always on the user, and what they could do with technology.
This recent "Designed by Apple" campaign smacks of a knee-jerk attempt to capitalize on the brand name. Hey! It's Apple! Buy it! It's cool!
But the individuals who came up with this campaign managed to focus only on the brand, and not the product. Big mistake. The old campaigns always showed people enriching their lives through technology, with the allusion that using Apple products made them a rebel, a maverick, a round peg in a square hole. The product was never the focus, but it always was visible. And closing with the Apple logo made it iconic, while keeping the focus on the user.
This self-centered campaign is quickly dismantling that carefully crafted brand name by making it seem no different than buying Louis Vuitton because it is Louis Vuitton. Buying Coca-Cola because it is Coca-Cola. Buying McDonalds because it is McDonalds.
No longer is Apple the rebel. They are slowly killing their own revolution, by following the status quo themselves.
Sad.
That is really what is at the heart of the issue here. In past ads, the focus was on the user and all the things they could do with technology. Education, medicine, engineering, aviation, etc. They showed how you could could use technology to make life better. The focus was always on the user, and what they could do with technology.
This recent "Designed by Apple" campaign smacks of a knee-jerk attempt to capitalize on the brand name. Hey! It's Apple! Buy it! It's cool!
But the individuals who came up with this campaign managed to focus only on the brand, and not the product. Big mistake. The old campaigns always showed people enriching their lives through technology, with the allusion that using Apple products made them a rebel, a maverick, a round peg in a square hole. The product was never the focus, but it always was visible. And closing with the Apple logo made it iconic, while keeping the focus on the user.
This self-centered campaign is quickly dismantling that carefully crafted brand name by making it seem no different than buying Louis Vuitton because it is Louis Vuitton. Buying Coca-Cola because it is Coca-Cola. Buying McDonalds because it is McDonalds.
No longer is Apple the rebel. They are slowly killing their own revolution, by following the status quo themselves.
Sad.
Yes, but what I mean is that for people not from the US, it doesn't really make a significant different if something is designed in California, "the USA", Germany, Japan, etc And surely Apple has better arguments for how awesome they are other than the fact that they are in California. So is Microsoft, Google, etc , their biggest competitors.
Ugh, I cannot believe anyone would dislike these ads. They are nonintrusive, not arrogant and they don't focus on blasting and downgrading another competitor. In fact what these ads do is show how real people use their Apple products in real life.
I think Apple's latest crop of ads will score well with everyday folks. Maybe just not this particular ad, for whatever reason.
I thought the ad that emphasized the iPhone camera was very good. As an iPhone owner, it made me remember a few of the many times when I was so glad I had a decent camera at the ready right when I needed it so I didn't miss capturing a special moment.
They're trying to make their products seem more relatable to the average person by showing people in everyday situations using the products. I totally understand that -- and I think it's smart. What's the competition doing? Showing a "wedding" with people arguing over which smartphone is the best. People who frequent MacRumors forums have those kinds of arguments; but everyday people do not.
Everyday people just want a phone/tablet that does what they need it to do. And this commercial showed that Apple products do what everyday people do, well, everyday.
It makes a lot more marketing sense to show commercials like the ones they're running now than to show a "Genius" hopping up from an airplane seat to go sit beside someone a few rows up who's having a problem with their iPad. Thank God that commercial didn't last long!
I thought the ad that emphasized the iPhone camera was very good. As an iPhone owner, it made me remember a few of the many times when I was so glad I had a decent camera at the ready right when I needed it so I didn't miss capturing a special moment.
They're trying to make their products seem more relatable to the average person by showing people in everyday situations using the products. I totally understand that -- and I think it's smart. What's the competition doing? Showing a "wedding" with people arguing over which smartphone is the best. People who frequent MacRumors forums have those kinds of arguments; but everyday people do not.
Everyday people just want a phone/tablet that does what they need it to do. And this commercial showed that Apple products do what everyday people do, well, everyday.
It makes a lot more marketing sense to show commercials like the ones they're running now than to show a "Genius" hopping up from an airplane seat to go sit beside someone a few rows up who's having a problem with their iPad. Thank God that commercial didn't last long!
I'm not talking about political shades among all the states and how much federal funds they get. I'm speaking specifically about Texas and California and the perception both have based on current policy.
California
I guarantee if they broke their focus groups down by state or even coast, you would see a huge disparity between west coast opinions vs. everyone else. It's interesting demographically but ultimately focus groups offer nothing to anyone with real focus.
I guarantee if they broke their focus groups down by state or even coast, you would see a huge disparity between west coast opinions vs. everyone else. It's interesting demographically but ultimately focus groups offer nothing to anyone with real focus.
The ads might be trying to achieve the same thing, but how they go about doing it is very different. The dialogue in the Crazy Ones alludes to what Apple is, Our Signature hits you over the head with it. The Crazy Ones is bright, good pacing, showing people in their element or smiling at the camera. Our Signature is dark, slow, is less personable with many wide shots instead of close shots showing human emotion ( they need more shots like the one with the kid showing surprise using the ipad at the 17sec mark).
Well you can try and sound like you don't but the truth is most people do and Apple isn't "trying" anything. If you want to go on record as suggesting that these ads aren't telling the story of how real people react to "stuff" in their lives then you don't know about life. Plain and simple.
The media: Your iPhone sales are declining, your employees are defecting, your leadership is cashing out, your market share is eroding, your lawsuits are failing, you can't innovate, your future is dismal, your stock is tanking.
Apple: No no, see these pretty ads. Our brand is wonderful.
Made in California. Like cheddar cheese. ©
Apple: No no, see these pretty ads. Our brand is wonderful.
Made in California. Like cheddar cheese. ©
That was my impression of the ad campaign. A direct response to Wall Street and others obsessed with new, new, new. Apple's basically saying we're doing things in our own way on our own schedule. Time will tell if its an effective ad campaign or not. I don't think one survey of 500 people really means much, other than good click bait for sites like Forbes.
You've got it backwards: CA is one of the states that gives more money to the federal government in taxes than it receives in aid.
This ad is a tradgedy. One step forward in it's ability to convey the emotional impact a technology could create and acknowledging the hands who have contributed. Another step backward assuming we needed this ad to tell us "what matters."
Thank you Apple for insulting my life experience.
Thank you Apple for insulting my life experience.
These are like Nike "just do it" ads
They're not bad, but it just feels very corporate America. Definitely not "think different"
I have to admit, it's much harder to do "think different" when all our products are the same year over year now..
They're not bad, but it just feels very corporate America. Definitely not "think different"
I have to admit, it's much harder to do "think different" when all our products are the same year over year now..
And yet everyone who hated the old Apple commercials would say the same thing you do. If anything, Apple might have finally decided that they will take as many consumers with them and leave the rest behind. Before you were in the camp of good products or not so good products. Now you are in the camp of Apple or anyone else's camp.
This is how pretty much all ads are today, but more accurately, they're trying to tie their product with "happiness" and things like love, friendship, good family life, economic stability, liberation, etc.
Commercials don't sell "stuff" anymore. They sell the emotions and positive feelings that everybody wants in their life, and then suggest their product or service is the gateway to those feelings.
My point….if California sank in the ocean tomorrow the world would still get along just fine…
….we became the world leader by default after defeating the USSR in the cold war. When we try to back off, we are often called upon by weaker countries, to aid them, be it technology, money, weapons or food, and we always provide.
All we get from California are stupid laws and regulations that make everything more expensive for the rest of the country. California pipes in water and power from other states, sucking resources from the rest of the country and 'saying look at us were California the most important state of the union' but to the rest of the union California is a JOKE!