This delusional thought-process of virtual-everything being good for society is just that: delusional. A recent
study just came out and concluded what most of us already knew. Creativity plummets when you're not face-to-face... which is bad for business, and will prove a disadvantage to those who want to try the virtual route.
If people want to run for the exit because they're not "fit" enough, let them run. There are a whole slew of hungry grads fresh out of college that will gladly take those jobs.
Interesting. There are a number of typos in the original study at
https://www.nature.com/articles/s41586-022-04643-y (one of which suggested the opposite of their apparent findings), and the experiments were based on a scenario that is... well... I'm not sure how applicable it is to the daily business of most any company that is resisting work-from-home models as a norm. It seems the only task examined here was "idea generation", and that is NOT what the majority of office work is about. Even for creative workers, the actual WORK itself is labor, often a solo labor, and not a continuous state of interacting with others.
I certainly accept that modality affects social behavior, but there's so much diversity in social behavior and in people, in the first place. There are people who would LOVE to be part of an in-person workplace, and others who DESPISE the concept and only do it because they have no other choice. Then there are people in each group who would feel oppositely if the social experience/environment were different (better suited them, or home life sucked, etc).
This makes me wonder about selection bias: are the people who volunteer to make a few bucks on a social experiment more likely to show these very results?
This part is especially curious:
"Participants (334) from a university student and staff pool in the United States participated in the study in exchange for US$15. We also recruited 18 participants from Craigslist in an effort to accelerate data collection. However, the students reported feeling uncomfortable, and idea generation performance dropped substantially with student–craigslist pairs, so we removed these pairs from the analysis."
I would love to know what was going on with the Craigslist participants. It again makes me wonder how the results may be skewed based on participant selection.
Then there is the focus of the study authors:
Marketing Division, Columbia Business School, Columbia University, New York, NY, USA
Melanie S. Brucks
Marketing Division, Stanford Graduate School of Business, Stanford University, Stanford, CA, USA
Jonathan Levav
Marketing divisions at business schools... There may be implicit bias right here. Who paid for this study and why? The word "fund" was not present anywhere on the page.
I'm not dismissing it out of hand. I am trying to be thoughtful about this. There may be value in the findings, it may or may not apply to the topic of this conversation thread, or the study may be entirely biased and non-applicable to any job at all.