Apple's Eddy Cue Restructuring Services Team to Focus More on Streaming and Advertising

contacos said:
I totally forgot News+ was a thing until this article
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I use it occasionally, but the funny thing is I used to use Texture all the time and then I realized that I only used when traveling to read magazines on the plane. Since I don't travel as much, I hardly think about it now. I don't know if it is the confusing branding or the convoluted metaphor of merging news and periodicals in a UI that is optimized for neither, but I just don't think about News+ as being for magazine anymore.
 
If they start putting ads in everything then they will be just as bad as any other company regardless if they collect your data or not, we will be getting adverts AND paying a premium for the services and devices. Sorry but that’s just more greed in my eyes, if your collecting ad revenue you can charge the customer less.
 
You wont be seeing ad banners flying at you in iOS or macOS, don't worry.

Advertising is fine as long as it is privacy respecting and doesn't follow you around the web or gets sold. Apple has advertising in the App Store. You can opt in if you want App Store ads to be based on apps you like, or it can be anonymous.
 
For me this sounds like live sports streaming and advertising. A captive audience that has to watch the ads because the event is live. Like the Friday baseball.

It's a backward step for the viewers due to no catchup watching or on demand the next day. It's more like cable tv streamed through an app.
 
Over this side of the pond I actually wish Apple (or even anyone else) offered decent competition to Sky. Any recent film you want to watch? Sky. Any live sports you want to watch? Sky. It's almost a monopoly. Except from a legal sense it's not: they can just afford to outbid everyone else for the most popular content.
 
Apple_Robert said:
If Apple does move to advertising on the Apple TV, I won't sub. I don't pay for any streaming service whereby I have to watch adverts.
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I would expect that’d if something happens, it’ll be like some other services are doing, or considering, where they keep the current no-advertising paid tier, and add an ad-supported tier that is either ”free” (no monthly charge but with ads) or lower priced.
 
MacRumors said:


Apple's senior vice president of services Eddy Cue is working to restructure services management with the aim of focusing more on streaming and advertising, according to a new report from Business Insider.

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Cue sees streaming and advertising as areas where there is opportunity for revenue growth, and he has already begun updating the responsibilities of key services executives. Peter Stern, Apple's vice president of services, is no longer handling advertising, giving him more time to focus on video, news, books, iCloud, Fitness+, and Apple One.

Todd Teresi, an advertising vice president at Apple, will instead be taking on more responsibility and has been reporting directly to Cue since the beginning of the year. One of the sources who spoke to Business Insider said that Apple's ad business is now "big enough to live on its own."

Apple recently acquired the rights to Friday Night Baseball after establishing a deal with Major League Baseball, and part of its effort to expand streaming services will include additional sports deals. Rumors indicate that Apple is working to secure the rights to NFL's Sunday Ticket package, and Business Insider says that Apple also wants to get the rights to air NBA games.

Sports content would draw in new viewership for Apple TV+, which Apple has been working to build up since its 2019 launch. Apple still has a limited amount of original content compared to other streaming services, and it is unable to draw the same subscriber numbers as Hulu, Netflix, and Disney+.

Services revenue has been growing steadily over the course of the last several years, and the services category now encompasses Apple TV+, iCloud, Apple Fitness+, Apple News+, Apple Music, the App Store, Apple Care+, Apple Arcade, Apple Pay, and more.

In the second quarter of 2022, services brought in $19.8 billion, from $17 billion in the year-ago quarter.

Along with focusing on streaming and advertising, Apple also has plans to introduce new services. There are rumors of a hardware subscription service, and Apple Pay is expanding to include a buy now, pay later feature. Over the weekend, Bloomberg's Mark Gurman said that Apple has even explored an Instacart-like service that would integrate with nutrition data in the Health app.

Article Link: Apple's Eddy Cue Restructuring Services Team to Focus More on Streaming and Advertising
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How about restructuring Eddie Cue?
 
This seems like a terrible idea.

For Apple, services should compliment and enhance Apple's products (beautifully designed products and software), but instead the mandate seems to be to just grow service revenues.

Maybe services is the only place Apple feels they can keep growing their revenue at a fast enough clip for investors, but I don't think Apple understand how this undermines their brand and the consumer goodwill they still have...
 
Shirasaki said:
I already smelled this trend from miles away. The only question is how far apple will go before completely shattering their “privacy first” propaganda.
Unlike hardware sale, which will plateau without huge user base turnover from other platforms, service is like an infinite gold mine that with care, can last forever. I doubt apple will provide decent service tho.
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Are you saying ATT is propaganda and Facebook is secretly colluding with Apple to keep up appearances that it is working?
 
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