Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Lack of vision and innovation points to major internal problems at Apple. Before the flood...

There's an excellent opinion piece on 9to5mac regarding a similar subject. Usually I think of 9to5mac as being tainted because of their sister site 9to5google but the author makes some great observations. I don't totally agree with the article but much of it rings true. There is no "wow" to Apple anymore. Microsoft is making gains in hardware and Google is making gains in design and service. Apple appears to be here and there and everywhere.
We waited 4 years for the new MacBook Pro and all we got was a Touch Bar and huge price increase. We didn't even get a lousy t-shirt.
 
It's hilarious you think it should work any other way.

LOL. - Did you really mean this?

Some people know it's better winning in the long run. - This is what made Apple great.

Especially as an investor I wouldn't invest my money in a company that is ripping off and/or pissing off customers. If you really think it's more clever i can only wish you all the luck from my side, you might need it. :)
 
Last edited:
Why are you going crazy about someone cashing out a small percentage of his Apple stock?
I don't like Cue either, but would you put 100% into one basket? Maybe you want to diversify just a little bit (remember, it's just a small amount of his stocks) or have some money to spent on things like real estate?

Cashing out some of it seems normal and reasonable.

Don't take away their toys?!!!
 
I wouldn't want more than 10% of my assets in one company either. Apple is not too big to fail. Better off in Vanguard index funds.
 
  • Like
Reactions: Morod
He basically sold everything he owns at Apple because he knows what products they'll release and how that will affect stock prices. The iPhone 7S (also known as the 6SSS) is gonna be awesome!
 
  • Like
Reactions: George Dawes
These aren't stocks he's "dumping" because the stock is doing poorly in the market.

These are stocks that were given to him as part of his executive compensation.

It's part of his salary!

You would do the same.
[doublepost=1478363685][/doublepost]
He basically sold everything he owns at Apple because he knows what products they'll release and how that will affect stock prices. The iPhone 7S (also known as the 6SSS) is gonna be awesome!

More like 5sssss. What's really changed?
 
Restricted Stock Units (RSUs) are taxed when the shares vest, not when you sell them - so he has to report all of them as income at the end of the year. You pay income taxes on the value of the stock when it vests. If you hold onto it and the price drops, you may never recover what you paid in taxes. Most recipients will sell RSUs as they vest, or at least enough to cover the tax burden. This is a non-event.

Exactly. Not only are they taxed when the shares vest, but this is treated like a paycheck - withholding taxes are taken out. Shares are sold automatically to cover those taxes, before a single share is given to the employee.

There are no capital gains taxes paid on the stock sold to cover taxes, it's all treated as ordinary income - salary. Capital gains taxes (or a tax loss) will be paid sometime in the future, if/when they sell any of the shares that remain.

This is true in the U.S., for any corporate employee, of any corporation, who gets a restricted stock grant.

You can't know if the "rats are abandoning a sinking ship," unless you know whether they sold a portion of the shares that remained after taxes. The number of shares remaining after taxes is not too hard to approximate, assuming a highly-compensated employee is in the maximum federal and state tax brackets. However, a news report that says, "He got X shares, Y were sold to cover taxes, he sold Z shares to diversify his investments, and kept whatever remained" is totally lacking in speculation and innuendo, and such reporting does not capture eyeballs.
[doublepost=1478365716][/doublepost]
He basically sold everything he owns at Apple because he knows what products they'll release and how that will affect stock prices. The iPhone 7S (also known as the 6SSS) is gonna be awesome!

Nope, he didn't sell a single share. He received a grant of 525,000 shares. The law in the US requires that withholding taxes be collected prior to the employee receiving whatever remains (like a pay check). 335,000 remained after taxes were withheld. All 335,000 were placed in his Family Trust. That means he gave them to his heirs.

For those interested, that means withholding taxes were 36%. That would be Federal taxes, not state.

We don't know what will happen to those shares in the future. By placing them in a family trust, they've been taken out of public view. He's not allowed to make investment decisions for that family trust (if he does, that means he has "constructive ownership" of the property, and the law continues to treat that property as if he owns it outright). So, if all is open and above board, it means the sale of those shares, if any, won't be made with insider knowledge--the whole rats and ship scenario is off the table.
 
  • Like
Reactions: gnasher729
Nope, he didn't sell a single share. He received a grant of 525,000 shares. The law in the US requires that withholding taxes be collected prior to the employee receiving whatever remains (like a pay check). 335,000 remained after taxes were withheld. All 335,000 were placed in his Family Trust. That means he gave them to his heirs.
Correction. He did sell his shares. See also: ...and which is also what he has done with the 335,000 shares that were cashed in this week.
 
Just an FYI that a lot of people are moving holdings into cash because of election uncertainty. Myself included. Apple stock by no mean is safe from a general stock market downturn, and luxury technology is also relatively elastic in relation to wages.
 
I WONDER WHY???

I can tell you why.

You can't buy a nice car with AAPL shares, but you can buy a nice care with 37 million cash.
You can't buy a nice home with AAPL shares, but you can buy a nice home with 37 million cash.

Plus a few more reasons.

Every time someone at Apple cashes in on their share options, all the idiots who have not a clue about business, shares, or anything come here with their totally inane accusations. Fact is that share options are a substantial part of the compensation of many people, and the way to turn share options into money is to sell them.

What do you think the Ferrari dealer says if Eddy Cue wants to buy a Ferrari and tells them "I have 37 million dollar worth of Apple shares"? The dealer says "If you want that car, you'll have to sell a few of your shares. If you don't sell the shares, you can't have the car".
[doublepost=1478372413][/doublepost]
He must know what is being released soon.
He must indeed, as an executive. And if he did any trades based on his insider knowledge as an executive, he'd go to jail.

Anyone in his position must have registered a sale ages ahead with the SEC, and once that sale is registered, he has to sell on the registered date, no matter whether it's a good time or not.

He basically sold everything he owns at Apple because he knows what products they'll release and how that will affect stock prices. The iPhone 7S (also known as the 6SSS) is gonna be awesome!

You have just been accusing him of some serious crime, without any evidence, and out of malice. If you were in the UK, he could sue you for libel right now and take every penny that you own and that you will ever make. In the USA, all that happens to you is that people show you up as the clueless clown that you are.
[doublepost=1478372853][/doublepost]
How much tax will Eddy pay on the $37M stock sale.
Is it about 20% in Ca?
He isn't going to pay tax on the sale.

He was given stock options, which the US tax office counts as if he received cash, and has to pay income tax on that money. Whether he cashes in or not makes no difference, he has to pay income tax. He doesn't pay tax on the actual sale.
 
Last edited:
  • Like
Reactions: doelcm82
I can tell you why.

You can't buy a nice car with AAPL shares, but you can buy a nice care with 37 million cash.
You can't buy a nice home with AAPL shares, but you can buy a nice home with 37 million cash.

Plus a few more reasons.

Every time someone at Apple cashes in on their share options, all the idiots who have not a clue about business, shares, or anything come here with their totally inane accusations. Fact is that share options are a substantial part of the compensation of many people, and the way to turn share options into money is to sell them.

What do you think the Ferrari dealer says if Eddy Cue wants to buy a Ferrari and tells them "I have 37 million dollar worth of Apple shares"? The dealer says "If you want that car, you'll have to sell a few of your shares. If you don't sell the shares, you can't have the car".
[doublepost=1478372413][/doublepost]
He must indeed, as an executive. And if he did any trades based on his insider knowledge as an executive, he'd go to jail.

Anyone in his position must have registered a sale ages ahead with the SEC, and once that sale is registered, he has to sell on the registered date, no matter whether it's a good time or not.



You have just been accusing him of some serious crime, without any evidence, and out of malice. If you were in the UK, he could sue you for libel right now and take every penny that you own and that you will ever make. In the USA, all that happens to you is that people show you up as the clueless clown that you are.
[doublepost=1478372853][/doublepost]
He isn't going to pay tax on the sale.

He was given stock options, which the US tax office counts as if he received cash, and has to pay income tax on that money. Whether he cashes in or not makes no difference, he has to pay income tax. He doesn't pay tax on the actual sale.

Thanks for the reply
WOW tax free, nice. Extra big smile for Eddy.
 
He probably needs all that money to buy a small place in San Francisco.

Joking aside, selling shares is normal for anyone who has stock. If you don't sell the shares, how are you going to enjoy their value?
 
  • Like
Reactions: deany
Wow... you guys act like this is the first time an Apple Executive cashed out stock.
This is the first time in my memory that an AAPL exec has cashed out nearly all of his stock.
[doublepost=1478373993][/doublepost]
If you don't sell the shares, how are you going to enjoy their value?
Dividends. Or, yeah, sell them gradually to bring in cash as you need it, but don't dump them all at once like this guy just did. Only reason to dump stock is if you think it's going to crash, or you really want to buy something big quickly.
 
I can tell you why.

You can't buy a nice car with AAPL shares, but you can buy a nice care with 37 million cash.
You can't buy a nice home with AAPL shares, but you can buy a nice home with 37 million cash.

Plus a few more reasons.

Every time someone at Apple cashes in on their share options, all the idiots who have not a clue about business, shares, or anything come here with their totally inane accusations. Fact is that share options are a substantial part of the compensation of many people, and the way to turn share options into money is to sell them.

What do you think the Ferrari dealer says if Eddy Cue wants to buy a Ferrari and tells them "I have 37 million dollar worth of Apple shares"? The dealer says "If you want that car, you'll have to sell a few of your shares. If you don't sell the shares, you can't have the car".
[doublepost=1478372413][/doublepost]
He must indeed, as an executive. And if he did any trades based on his insider knowledge as an executive, he'd go to jail.

Anyone in his position must have registered a sale ages ahead with the SEC, and once that sale is registered, he has to sell on the registered date, no matter whether it's a good time or not.



You have just been accusing him of some serious crime, without any evidence, and out of malice. If you were in the UK, he could sue you for libel right now and take every penny that you own and that you will ever make. In the USA, all that happens to you is that people show you up as the clueless clown that you are.
[doublepost=1478372853][/doublepost]
He isn't going to pay tax on the sale.

He was given stock options, which the US tax office counts as if he received cash, and has to pay income tax on that money. Whether he cashes in or not makes no difference, he has to pay income tax. He doesn't pay tax on the actual sale.
Well, in case of options taxes would be paid on the sale/exercise. On the other hand if it's something like RSU then typically the taxes are paid as part of those actually being given/vested.
[doublepost=1478374180][/doublepost]
This is the first time in my memory that an AAPL exec has cashed out nearly all of his stock.
[doublepost=1478373993][/doublepost]
Dividends. Or, yeah, sell them gradually to bring in cash as you need it, but don't dump them all at once like this guy just did. Only reason to dump stock is if you think it's going to crash, or you really want to buy or reinvest in something big quickly.
Well, perhaps much of that money is needed in some other form somewhere else.
 
I can tell you why.

You can't buy a nice car with AAPL shares, but you can buy a nice care with 37 million cash.
You can't buy a nice home with AAPL shares, but you can buy a nice home with 37 million cash.
People put their money where they think it'll earn the highest return, whether monetary or personal benefit. Buying a $37M house upfront means that you think whatever form of loan you'd take out to buy the house would have a higher interest rate than your gains from AAPL stock (with >2% dividends). And interest rates are low nowadays. That would mean you expect AAPL to be pretty much stagnant or worse, depending on what rate you get. Or maybe you'd rather have a lower risk than AAPL alone, so maybe taking a loan for half the house makes sense. Yeah, selling some AAPL stock makes sense, but I'd think he'd keep at the very least 1/4 of it.

All of that considered, Eddy Cue's stock dump worries me. The only good reason I expect is that he's worried about the government raising taxes on capital gains.
 
Last edited:
On the one hand, what and how Cue gets paid is solely between him and those who set his compensation. On the other, it's reasonable to view his comp in light of whether or not the services he's responsible for at Apple are up to standard. I don't think they are, which is why I posted earlier that Cue is in my view the weak link on Apple's leadership team.

I have no problem at all with Apple execs making a lot of money - and it's up to Apple's comp committee to set this. I do however have a problem with Cue specifically, as pretty much everything under his control is, in my view, below par and in need of work.
 
Sorry Eddy, That wont buy you a Ferrari GTO. Last on sold for $38 mil

LOL thants great thanks for making me laugh.
I guess he is a Ferrari lover.

I think I'm maybe one of the few that likes Eddy, good luck to him.
As mentioned before I had property in mind as well, I'm sure he can get a 'des res' along the Pacific coast for say $30M and buy a helicopter with pilot to shuttle him to work at the mothership with the change.
Can helicopters run off corn oil?, it needs to be 'green' so Tim doesn't frown.
 
There's an excellent opinion piece on 9to5mac regarding a similar subject. Usually I think of 9to5mac as being tainted because of their sister site 9to5google but the author makes some great observations. I don't totally agree with the article but much of it rings true. There is no "wow" to Apple anymore. Microsoft is making gains in hardware and Google is making gains in design and service. Apple appears to be here and there and everywhere.
We waited 4 years for the new MacBook Pro and all we got was a Touch Bar and huge price increase. We didn't even get a lousy t-shirt.

That upset so many of their readers going by the comments. The truth often hurts.
 
  • Like
Reactions: Benjamin Frost
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.