Apple's Eddy Cue Talks Enterprise, iPad Pro at Dropbox Conference

[apolloa]

Sorry but I think Eddy Cue looks like the sort of person you have nightmares about! No idea what he's like, probably a ruthless uncaring exec like most if them at that level are.

Anyway, still not sure an iPad Pro will fit into the enterprise market as it is just a bigger iPad and not much else. It's like Apple lacks faith in OSX in enterprise but wants to back iOS which isn't half as capable.
I still predict the consumer buying the bulk of the Pro for a bigger screen media consumption device.

 

[MacAddict1978]

This trolling comment was incredibly well worded and profoundly clean. Bravo.

Except it wasn't a trolling comment, but an honest response to how someone feels about a brand that has lost its way.

Trolling would have involved android, how its better, how apple sucks.... etc.

I rather agree. Steve Jobs was not an inventor, despite how people try to pass him off, he was a whip cracker and a visionary. A perfectionist, and someone who instilled the fear of God in his people to not #%)# up things. He pushed people beyond their limits, and it brought great products (save Mobile Me and I will always love Steve Jobs famed fury to that team for their failure... it's re-enactment could be performed on the death star and not out of place.... "What is mobile me supposed to do?" Jobs asks. Employee answers. Jobs says, "Great, so why the F#%#) doesn't it do that? You have failed Apple, you have failed our customers, and you should hate yourselves for what you have done.")

It's not that apple is taking a down turn because Job's isn't there inventing (he never did that), they don't have someone like him ferociously hammering out ever fine detail.... Apple has made major missteps in quality in just about every area they do business. Not trolling. Fact. These are just the things Jobs would have never allowed.... Cook is more comfortable to ship then fix.... but people are noticing. Add that to a lack of real innovation or any really new products in ages, it's going to catch up and bite them if they don't return to form soon.

 

[kingtj]

Apple has a LONG way to go, to really nail down what the Enterprise user wants/needs.
I can see the iPad Pro fitting in for the "power user" crowd who opts to use an iPad in place of a notebook computer. If you're the type who uses Office 365 on your iPad every day and who actually cares about split screen multitasking because you're constantly needing to copy/paste between iOS apps? iPad Pro is quite possibly what you need. The bigger screen means you can really run 2 apps side by side in a meaningful way, or view more cells on a spreadsheet at once. Presentation graphics will look more like what people are going to see on a regular computer monitor too.

BUT, Apple really doesn't have the central administration and control thing down that well yet. The Enterprise almost always uses Microsoft Active Directory to handle user logins/passwords and permissions to things. Apple is just now really starting to try to take integration with that seriously. (They used to recommend this convoluted "golden triangle" architecture where you ran a Mac server with OD linking to Microsoft servers with AD, and had the Macs use the OD synced with the AD. Now they say that's no longer what you should do, but it's still rare to find an Apple tech or engineer who can explain the "right" way to do it instead.) We had nothing but hassles using Apple's MDM to try to manage our iOS devices and laptops on our network. The thing just kept crashing and causing users not to have permission to run their apps anymore, etc. Big mess.

And to this day, I find Apple Remote Desktop rather clumsy and clunky. Microsoft's remote desktop service "just works" the way you expect Apple products to work, while theirs feels like you're digging through years of cruft, caused by patching over patched updates to patches, trying to keep the old code relevant.

Heck, there are still corporate VPN products in widespread use that don't have native Mac OS X clients for them. You *might* get in using a $100 3rd. party VPN product - but definitely not with what OS X does out of the box.

Sorry but I think Eddy Cue looks like the sort of person you have nightmares about! No idea what he's like, probably a ruthless uncaring exec like most if them at that level are.

Anyway, still not sure an iPad Pro will fit into the enterprise market as it is just a bigger iPad and not much else. It's like Apple lacks faith in OSX in enterprise but wants to back iOS which isn't half as capable.
I still predict the consumer buying the bulk of the Pro for a bigger screen media consumption device.

 

[ravenvii]

I agree. I'd have hurled something at him. That's beyond #%#(%# up to do to a crowd. The momentary excitement they felt... that turned into a feeling reminiscent of being kicked in the balls.

The article says Cue said it, but the tweet says Drew said it...

Misdirected blame Another typo by our glorious @jclo?

 

[MadeByApple]

Pre-sale this Friday. On sale next Friday.

 

[JimmyHook]

Ugh.

Eddy Cue is responsible for Apple Music and is the worst thing that has happened to the great company in the past four years. Once, he was great, but times change, people change, and he has sadly not kept his side of things up.

His talking about everyone working 24 7 and being on call the whole time is the most depressing thing I've heard for a long time. It's the last thing I want to hear from an Apple exec and speaks of wholly the wrong direction and ethos for Apple to be moving towards. It was this stifling total immersion philosophy that led to the information overload Apple Watch, and is symptomatic of a disease at the heart of Apple. Cook bears some responsibility for that, too, but to hear these words from Cue suggest that he is culpable to a large extent.

Sift the chaff, Apple. You desperately need a reduction in your commitments and a complete overhaul of your core products, both in hardware and especially software and services. There is so, so much that needs improving, that you must let these peripheral products go—both released and unannounced—unless you wish to inflict long-term damage on your brand.

Please keep saying no and keep the media restless and cranky. Ignore your shareholders. Nothing matters but the product.

Yes, and being responsible for Apple Music I thank him. It rocks. Next comment...

 

[BillyMatt87]

Yes, and being responsible for Apple Music I thank him. It rocks. Next comment...

Apple Music sucks! If Eddy Cue can actually develop a good music app that's on par with the iOS 6 version, then wake me up.

Otherwise, he's a detriment.

 

[iPadFan2010]

Pre-sale this Friday. On sale next Friday.

I hope you are right.

 

[apolloa]

Apple has a LONG way to go, to really nail down what the Enterprise user wants/needs.
I can see the iPad Pro fitting in for the "power user" crowd who opts to use an iPad in place of a notebook computer. If you're the type who uses Office 365 on your iPad every day and who actually cares about split screen multitasking because you're constantly needing to copy/paste between iOS apps? iPad Pro is quite possibly what you need. The bigger screen means you can really run 2 apps side by side in a meaningful way, or view more cells on a spreadsheet at once. Presentation graphics will look more like what people are going to see on a regular computer monitor too.

BUT, Apple really doesn't have the central administration and control thing down that well yet. The Enterprise almost always uses Microsoft Active Directory to handle user logins/passwords and permissions to things. Apple is just now really starting to try to take integration with that seriously. (They used to recommend this convoluted "golden triangle" architecture where you ran a Mac server with OD linking to Microsoft servers with AD, and had the Macs use the OD synced with the AD. Now they say that's no longer what you should do, but it's still rare to find an Apple tech or engineer who can explain the "right" way to do it instead.) We had nothing but hassles using Apple's MDM to try to manage our iOS devices and laptops on our network. The thing just kept crashing and causing users not to have permission to run their apps anymore, etc. Big mess.

And to this day, I find Apple Remote Desktop rather clumsy and clunky. Microsoft's remote desktop service "just works" the way you expect Apple products to work, while theirs feels like you're digging through years of cruft, caused by patching over patched updates to patches, trying to keep the old code relevant.

Heck, there are still corporate VPN products in widespread use that don't have native Mac OS X clients for them. You *might* get in using a $100 3rd. party VPN product - but definitely not with what OS X does out of the box.

I think Apple only let MS make Office for iOS to help Apple gain enterprise market share, I agree though, Apple does need to realise it HAS to work as seamlessly as possible with all of Microsofts server products in order to crack the market, if it won't push OSX.
It is interesting how Apple ar marketing the iPad Pro, here is Cue talking about the enterprise market using it, they show the stylus off for artists, they have small text on the webpage talking about running your business from it, yet they have big photos showing planets, a film and some video editing, about as none enterprise as you can get:

http://www.apple.com/ipad-pro/

 

[citysnaps]

Sorry but I think Eddy Cue looks like the sort of person you have nightmares about! No idea what he's like, probably a ruthless uncaring exec like most if them at that level are.

Anyway, still not sure an iPad Pro will fit into the enterprise market as it is just a bigger iPad and not much else. It's like Apple lacks faith in OSX in enterprise but wants to back iOS which isn't half as capable.
I still predict the consumer buying the bulk of the Pro for a bigger screen media consumption device.

"Anyway, still not sure an iPad Pro will fit into the enterprise market as it is just a bigger iPad and not much else."

Like the claim years ago that the iPad is just a bigger iPhone?

"It's like Apple lacks faith in OSX in enterprise but wants to back iOS which isn't half as capable."

Really. How does that square with IBM buying several hundred thousand Macs for their employees? Still there are loads of business opportunities where the iPad makes a lot of sense. Why would Apple choose to not pursue those opportunities if some markets demands that platform?

 

[apolloa]

"Anyway, still not sure an iPad Pro will fit into the enterprise market as it is just a bigger iPad and not much else."

Like the claim years ago that the iPad is just a bigger iPhone?

"It's like Apple lacks faith in OSX in enterprise but wants to back iOS which isn't half as capable."

Really. How does that square with IBM buying several hundred thousand Macs for their employees? Still there are loads of business opportunities where the iPad makes a lot of sense. Why would Apple choose to not pursue those opportunities if some markets demands that platform?

I'm sorry, I didn't realise Eddy Cue was discussing OSX in the enterprise market, I'm also pretty sure they are rare in the marketplace. Of course people use them but the percentage pales in comparison to Windows machines. And lets not forget IBM has made a business deal with Apple so no doubt got those 'hundreds of thousands' of Macs at rock bottom special prices, it's all about marketing for Apple.
The backbone of the Web and the world's business runs on Linux and Windows, not OSX.

And I don't remember ever claiming the iPad was a bigger phone? Although it is considering it runs the same iOS software, but regardless your comment seems pointless to make towards me?

 

[satchmo]

I would think success in the enterprise world would require an iOS with some kind of file system, no?
Unless, Cue's appearance here means files are saved and accessed via Dropbox.

 

[hayesk]

Apple has a LONG way to go, to really nail down what the Enterprise user wants/needs.

They have what the User wants/needs, but perhaps not what the enterprise IT manager wants/needs.

 

[Roller]

Apple has a LONG way to go, to really nail down what the Enterprise user wants/needs.
I can see the iPad Pro fitting in for the "power user" crowd who opts to use an iPad in place of a notebook computer. If you're the type who uses Office 365 on your iPad every day and who actually cares about split screen multitasking because you're constantly needing to copy/paste between iOS apps? iPad Pro is quite possibly what you need. The bigger screen means you can really run 2 apps side by side in a meaningful way, or view more cells on a spreadsheet at once. Presentation graphics will look more like what people are going to see on a regular computer monitor too.

BUT, Apple really doesn't have the central administration and control thing down that well yet. The Enterprise almost always uses Microsoft Active Directory to handle user logins/passwords and permissions to things. Apple is just now really starting to try to take integration with that seriously. (They used to recommend this convoluted "golden triangle" architecture where you ran a Mac server with OD linking to Microsoft servers with AD, and had the Macs use the OD synced with the AD. Now they say that's no longer what you should do, but it's still rare to find an Apple tech or engineer who can explain the "right" way to do it instead.) We had nothing but hassles using Apple's MDM to try to manage our iOS devices and laptops on our network. The thing just kept crashing and causing users not to have permission to run their apps anymore, etc. Big mess.

And to this day, I find Apple Remote Desktop rather clumsy and clunky. Microsoft's remote desktop service "just works" the way you expect Apple products to work, while theirs feels like you're digging through years of cruft, caused by patching over patched updates to patches, trying to keep the old code relevant.

Heck, there are still corporate VPN products in widespread use that don't have native Mac OS X clients for them. You *might* get in using a $100 3rd. party VPN product - but definitely not with what OS X does out of the box.

I agree with your comments about AD and MDM. As for devices, I think that the iPad Pro will sell well. However, many users in my enterprise are looking for an ultra-lightweight computer that runs a desktop OS and apps with a fast processor and lots of local storage. Something like the Surface Pro. Unfortunately, Apple currently has nothing that competes. The MacBook is perhaps the closest, but it's too underpowered.

 

[chocolaterabbit]

Except it wasn't a trolling comment, but an honest response to how someone feels about a brand that has lost its way.

Trolling would have involved android, how its better, how apple sucks.... etc.

I think the reason people thought he was trolling was because he cited Eddy Cue saying that the staff were working 24/7 as a reason that Apple was going downhill. Correlation does not equal causation, especially when Apple is a much bigger company now and have more staff at more offices worldwide. Making a statement like that without proof of an actual link is just pointless.

 

[iZac]

Didn't Apple try to buy Dropbox before, but they refused?

In a more vengeful time, Apple would probably never have agreed to attend this conference

 

[DanielSw]

I'm not sure why Apple executives show up at these kind of events because they never say anything.

Translation: "I'm disappointed that they don't violate their NDAs when they're outside of Apple's confines."

You seriously expect them to say anything beyond what company policy allows or dictates, just because they're "out and about"? Anything beyond that is most likely trade secrets and/or proprietary.

 

[lewisd25]

Pre-sale this Friday. On sale next Friday.

My Apple Pay/Discover Card with 22% cash back is ready and waiting.

 

[JimmyHook]

iOS is way more enterprise friendly than Android considering MDM and dep solutions that are available. The iPad Pro will be interesting indeed. As far as a "brand that lost its way" bs, I urge you to look at profits. Sales/profits are the ONLY way to measure the health of a company in a capitalist society. Apple is the most profitable company in human history, therefore, they are perfectly in tune with what the market wants.

I would think success in the enterprise world would require an iOS with some kind of file system, no?
Unless, Cue's appearance here means files are saved and accessed via Dropbox.

icloud drive is a file system

THAT'S funny

Agreed! Those who complain probably aren't fun at parties

Apple Music sucks! If Eddy Cue can actually develop a good music app that's on par with the iOS 6 version, then wake me up.

Otherwise, he's a detriment.

Lol! Apple Music decimates anything else available. What other voice controlled music-on-demand systems with human curation and live radio can you name? Please tell...

 

[alvindarkness]

I'm surprised we are so far into his thread and no one has mentioned their perceived level of Eddy's intoxication. So for those that watched it or were there, how drunk did he look on a scale of 0 to 10?

 

[apolloa]

iOS is way more enterprise friendly than Android considering MDM and dep solutions that are available. The iPad Pro will be interesting indeed. As far as a "brand that lost its way" bs, I urge you to look at profits. Sales/profits are the ONLY way to measure the health of a company in a capitalist society. Apple is the most profitable company in human history, therefore, they are perfectly in tune with what the market wants.

Don't forget the majority of those sales and profits are from ONE device. Apple is a one device company make no mistake. if the iPhone flunks, so does Apple. It has lost it's way as it has not found another product to replace the iPhone with, that's why investors are getting worried, once the iPhone reaches saturation what next? So far nothing.

 

[JimmyHook]

Don't forget the majority of those sales and profits are from ONE device. Apple is a one device company make no mistake. if the iPhone flunks, so does Apple. It has lost it's way as it has not found another product to replace the iPhone with, that's why investors are getting worried, once the iPhone reaches saturation what next? So far nothing.

Hmmm... they are the most profitable PC maker as well. They are the most profitable smart watch maker as well. They are the most profitable tablet maker as well. Even if you lost the iPhone, they are a powerhouse that would still top Google in revenue and profit. And why replace the best selling thing of all time? Your comment reads like "they are soooo profitable I'm worried they won't have another thing as profitable". That's why investors are nuts. It lacks any logic

 

[TMRJIJ]

Apple Music sucks! If Eddy Cue can actually develop a good music app that's on par with the iOS 6 version, then wake me up.

Otherwise, he's a detriment.

It does not. Everything thing about iOS 6 music app sucked.

 

[apolloa]

Hmmm... they are the most profitable PC maker as well. They are the most profitable smart watch maker as well. They are the most profitable tablet maker as well. Even if you lost the iPhone, they are a powerhouse that would still top Google in revenue and profit. And why replace the best selling thing of all time? Your comment reads like "they are soooo profitable I'm worried they won't have another thing as profitable". That's why investors are nuts. It lacks any logic

And your nuts to believe that a company who's 56% of it's profits comes from one device is a good thing. They can make as much profit as they want, if it lose half those profits investors will dump their stock.

 

[iLilana]

If I wasn't saddled with nearly 17k in damage from the hailstorm/wind damage of debt because of a not great insurance company, my studio would have 2 iPad pro's (128gb) to replace my aging iPads. (control surfaces for the DAWs) sadly I will be 2-4 years from any mac/iOS upgrades. At least i'm alive. Plus I was on the hunt for cheap analogue synths but thats obviously come to a halt as well. That being said, Dropbox saved my production work when the Hail/wind killed my power.