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"Developers can choose to adopt these new business terms, or stay on Apple’s existing terms."

You carry on only selling via App Store - NOTHING CHANGES.

You want to use Apples technology and API and sell via another Store in Europe... you have to pay the core fee.

That is fair enough.
Is it though? I mean for me the big advantage that the rules should be relaxed are to let the open source market in. Many of these apps are free as in beer. I can’t see any clause anywhere, that exempts them from having to pay this fee after a million downloads. That’s the opposite of ‘fair enough’. Sure they can use the regular AppStore, but they they don’t often, and that’s besides what the original point of the law is about to start with.
 
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If alternative app stores are free of charge, Tinder can simply create it’s own alternative App Store and install their own Tinder app from this alternative App Store right without having to pay Apple anything?

edit: nvm, they have to pay Apple $0.50 for every install after 1 million installs so it is not a loophole
Sure, but nobody would want to use the Tinder app, of all things, without protection, right?
 
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There is nothing wrong with Apple taking the fees they do to provide development tools and distribution. The problem with the App Store that needs fixing is the horribly inconsistent and seemingly arbitrary review process for apps -- you would think Apple's executives would have fixed that by now.
That's optimistic even for Apple given how corporations are structured. Where is the profit in accurate, useful, up-to-date reviews? I think we've all seen examples in which the most recent reviews for an app are 1 stars, but suspiciously the highlighted review is 5-star because 'users' have rated it as helpful. Seems to me like some developers might be gaming the system.
 
Microsoft uses Windows for selling their services.
Advertising is also a massive revenue driver for Microsoft. I also expect Apple to expand this line of business very soon. Of course Ads from Apple will be much more ethical and safe 😬 ... haha.
 
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If you’re app is free, why the hell would you list it in a side loaded store knowing the fees.

This is a non issue.
I understood that if you want to get the new lower commissions you need to accept the new terms and this is one of the mandatory fees even if you just plan to keep your app in the App Store.
 
How is steering apps which generate no money for the application store going to hurt the application store owner?

DMA only says such restrictions/costs must be fair and balanced.
It hurts their ability to attract users of the store if the users have to look elsewhere for products they are interested in.
It also hurts the app developer as it requires them to choose exclusive distribution through apple’s store leaving them at the mercy of apples oft-times capricious App review system.
 
I'm not particularly surprised that Apple is trying to introduce a poison pill to stop the largest and most profitable Freemium apps avoiding the App Store fees, but I can't really see the EU accepting it either - this fee seems likely to have a short shelf life.
 
Greedy Apple, steering those free apps to their own store so they can claim their 15% of nothing...
It hurts the alternative store which cannot advertise that it has all the apps you will need.
It hurts the app developer by requiring exclusive distributions via Apple’s store. It hurts them as they are required to submit themselves to Apple’s app review team instead of a potentially more permissive team at another store.
 
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They’re raking in billions in device sales - and profit from that alone.
And availability of apps is what make or break a smartphone platform/OS.

Selling phones for hundreds of Euros in price and margin each should provide adequate revenue for Apple to provide the developer tools and app notarisation for free - and not force developers to sell through them.

Apple make the phones and are well compensated for it.
Third-party developers make apps and should be compensated for it.

No need for double-dipping.
When Epic are selling a game or Spotify are providing audio stream, Apple should have no business in charging a 30% on that.
Apple does not have a market monopoly. That is the only thing that should be concerning regulatory bodies. How Apple runs its business, how much it charges and in what format is 100% up to them. With no monopoly you are free to get on or off the bus as you please. Don't like it, get an Android device, there are many, many excellent options out there right now.

The West is turning more and more like China every day. Business' should not be constantly interfered with by government and regulatory authorities.
 
Ah, the greed never ends. Apple looked at what unity wanted to do then said “hold my beer”

No. It’s the stupidity and ignorance that never ends. This is Apple showing how ridiculous and poorly written the new EU laws are; that they CAN do this and still be within these laws.
 
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This is Apple showing how ridiculous and poorly written the new EU laws are; that they CAN do this and still be within these laws.
I think it's far too early to come to this conclusion. Unless you're an expert on EU law and have studied the DMA regulation. Then I'm curious to hear your opinion.

To be honest, my knowledge about the coming proceedings is very limited. But I would be very suprised, if this is the end of this fight.
 
Thats 0.5 euro PER INSTALL, not just “once only”, unless said App somehow removes the ability for Apple to track how many installs happen, but then those devs risk breaching TOS, thus being banned from releasing apps in iOS altogether.

This new rule exist because Apple refuses to truly let go off the hooks of their iPhone and iPad user base (why should they?), thus still want to maintain a level of data collection, followed by basic tracking (they don’t need personal info but still tracks something).
Per install per calendar year. It is not clear to me whether the installs count per user or per device, or even per install event. The latter seems odd, because I could rack up the bills for an app I don’t like by spending een hour or so installing/deinstalling said app.
 
This is reminding me of the licensing terms John Riccitiello tried to impose on users of the Unity game engine.

And a month later, John Riccitiello was no longer CEO of Unity.
 
There we go. Talking about malicious compliance, but worse. Who on earth can easily rack up $48k/mo as freemium app? Does that mean freemium microtransaction model will end as we know it?

The worst part is, iOS devs have no choice but to pay this fee, or suffer being pulled from App Store. And again, Apple doesn’t have to pay this fee themselves while racking up millions of individual install. Who knows how long the “current terms” will last?

If this is not anticompetitive behaviour, I don’t know what it is.


A vast majority of those “free” apps make money from advertisements. So if your app is worth a damn, it may get a lot of use, meaning more revenue from those ads. As has been stated many times, a disproportionate chunk of downloads are free games that flood their apps with ads and currently Apple gets nothing from that other a $99 annual developer fee. These new terms reflect a change - Apple now wants a cut of those revenues. Unfortunately, altruism gets kicked in the face.

It’s funny how most developers or users never had a problem with Apple’s AppStore or platform, but a loud-mouthed few did and sued. Now the EU writes all these new laws to “punish” big tech. And Apple writes new terms that comply with the new laws and EVERYONE is up in arms over it. It seems to me that the EU didn’t think this through. And now Apple is saying, “You wanna screw with what we had? Ok. Here you go!”

Furthermore, Apple has to protect its revenue source, otherwise it could be sued by shareholders. I know that’s an unpopular opinion, but it’s a fact and way of life for publicly owned companies.
 
Because I hadn't seen it mentioned so far, it's also worth pointing out that Apple requires a stand-by letter of credit of at least €1m before you can even open a store.

Stand-by letter of credit​

In order to establish adequate financial means to guarantee support for developers and customers, marketplace developers must provide Apple a stand-by letter of credit from an A-rated (or equivalent by S&P, Fitch, or Moody’s) financial Institution of €1,000,000 prior to receiving the entitlement. It will need to be auto-renewed on a yearly basis.

I suppose this, together with the €0.5 fee payable from the first download, will ultimately kneecap any free open source stores.

It will be interesting how the Commission will respond. Having to prove credit to your main competitor before you are allowed to compete with them at least sounds extremely anti-competitive.
 
I can see Timmy now in the corner, rubbing his freshly manicured hands together like Ebenezer Scrooge, with a smile on his face like the Joker.
 
Because I hadn't seen it mentioned so far, it's also worth pointing out that Apple requires a stand-by letter of credit of at least €1m before you can even open a store.



I suppose this, together with the €0.5 fee payable from the first download, will ultimately kneecap any free open source stores.

It will be interesting how the Commission will respond. Having to prove credit to your main competitor before you are allowed to compete with them at least sounds extremely anti-competitive.
What do you suggest? Wild, wild west? There will be tons of people who would go to these stores have bad experience and still blame Apple. I really don't GAF about this. Whiners will whine.
 
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