Apple's First-Ever Store Moving to New Location: 'A New Chapter is Coming Soon'

“It goes without saying that this opening will be significant because it's the first time the first Apple Store has ever moved.”

The Apple Store in Tysons Corner has already moved locations once since it first opened, if I remember correctly. The Microsoft store took over Apple’s original location in Tysons Corner Center when the Apple Store moved to its current location a few years ago.
The Tysons store has always been in the Bloomingdales wing. Microsoft is on the other end of the mall.
 
Apple Stores will need an area for customers to check out the headset without tripping into tables, but it can’t be a back room because all the other customers in the store need to see the lucky few checking out the headset and ask about it. (I’m stealing this from a recent podcast, probably Upgrade)
 
After watching the video, I got inspired to visit the first Store where I bought my MacBook in 2008. Literally saved up for months to be able to afford the $1,200.

Felt nostalgic so I placed an order to pickup a new MacMini M2, so I can have that same feeling of buying a Mac; it's always so exciting!

It'll just be sitting on the kitchen counter with a Studio Display, watching YouTube videos and helping me cook LOL.
 
I still have the t-shirt they were giving out during their launch in its little tube. Wonder if it's worth anything :p
So do I. My sons and I stood in that very long line. Glad they are getting a bigger space. I go to the Woodbridge store now rather than Tysons, given the traffic. It was funny going there at times, when the Apple store was packed, and the nearby M$ store was quite empty except for their staff.
 
1. I can not BELIEVE it has been 22 years. How?? 😳

2. Look how simple and clear their computer lineup was: consumer laptops/desktops + prosumer laptops/desktops. It was so intuitive, so clean, so easy for the customer to navigate and make quick, informed, confident decisions around their hardware acquisitions. While they never will, I would love to see Apple return to delineating their lines by consumer & prosumer (with a BTO program in place, for those so inclined). That's it. Two tiers. Base consumer & prosumer offerings for laptops, desktops, phones, tablets, headphones - you name it. All of it. The current offerings are far too convoluted, from actual product naming inconsistencies and irregularities to seemingly overlapping offerings. It's a complete mess, that generate gazillions of dollars. So clearly, it ain't changing. 🤪

3. Michael Steeber's app is super fun (thanks for sharing @CPark98)! While I've long-followed Steeber, I didn't know about his app. Moving through the virtual space, I can literally recall every detail of those first store concepts, back when the Aspen Grove store landed in Colorado. Those little black, round seats in the kids section... That center, software-focused section... Even that lone digital camera on the stand (OMG ha)! All of it! Like it was yesterday. Wild!

4. The Cherry Creek location in Denver relocated from one end of that mall to the other about two year ago. I'm not sure I have ever seen a more gorgeous retail space - and I worked in retail design for a few years. The headroom, layout - dividing retail and customer service by a massive presentation area, the back customer service area, the indoor trees, the floor-to-ceiling windows. It's breath-taking. If you are around the area, haven't been in, and are interested in things like how architecture can define retail space - it's a highly recommended visit. It makes other retail scenarios seems as dark, cramped and awful as they are.
 
This is one company that doesn't value history that much (not bad mouthing) its just part of its philosophy. Steve himself said it many interviews, they don't focus on the past very much. But in this case, I think they could have made an exception and keep it like the first Start Bucks in Seattle.
I was planning on posting a similar sentiment (about how Apple should keep that first location for the sake of preserving a piece of history), but you said it better than I could have.
 
No. It's moving because the current store is too small for the amount of business it does and really needs more space. I have been shopping there for years and am looking forward to seeing the new store when it's ready!
Oh I know. I was saying that I would take the guy's bet (that it was moving due to crime), because he's wrong and just regurgitating cable news fear porn.
 
You can close a store and open new one but you can’t move the original store to a new location ! professional journalists strike again
 
This is my local store originally (until they added Montgomery Mall and Columbia, MD). It's so weird the history behind it.
 
You can close a store and open new one but you can’t move the original store to a new location ! professional journalists strike again
And it won't be the original store anymore. :( IKEA did this in suburban Philly. They built a new one down the street that was MUCH bigger and it was no longer Store 001
 
So do I. My sons and I stood in that very long line. Glad they are getting a bigger space. I go to the Woodbridge store now rather than Tysons, given the traffic. It was funny going there at times, when the Apple store was packed, and the nearby M$ store was quite empty except for their staff.

My God, I didn't know Woodbridge had an Apple Store. Good to hear!

It's a shame that Microsoft dropped their retail stores. They did an awesome job copying Apples stores. I actually enjoyed going there. Their service was excellent and they had a great selection of products to try and buy.

The one flaw I saw with Microsoft was trying to be where Apple was. Their stores couldn't drive the traffic to be in the high-end malls where Apple is located.
 
this is dated when I first started using macs - starting with the ibook and then the TI PowerBook with macs ever since [with some PC mixed in].

Does anyone else think that Cook and the other guys watch these videos of Steve and try and copy his mannerisms. Its something I noticed before in the recent announcements how fake and forced Tim looks where as Steve is totally natural.

Its as if Tim watches these videos and thinks that's how I need to present. Its a bit weird.
 
I know Apple is not responsible for this, but it should collaborate with others to build better parking at Tyson’s, cause parking can be tight.
 
I have happy memories of waiting in line to get the first iPhone at that Apple store, and later, the first iPad.....with a lot of iPhones in-between and a few iPads after that as well! Probably the most interesting and adventuresome time was the night that a friend and I actually spent in the Tysons Center Mall waiting for a new iPhone (don't recall now which one it was). We had gone to the mall around 8:00 PM that evening before official Launch Day just to check out how the line was doing and if we wanted to join it. It was at that point still all contained within the mall building itself, so we shrugged at each other and decided, "yeah, let's do this!"

As time went on the line eventually went out the door, of course, and probably started snaking around the building, but once it was almost time for the mall to close, the decree came from On High: "everyone who is already in line in the building can stay; everyone else has to leave the premises." WOW!

We stayed. My friend had a couple of camping chairs and a couple of light blankets in his vehicle, so quickly ran out to the parking garage and retrieved those and we settled in, made ourselves right at home. That was such a fun and definitely different situation -- spending the night at a large shopping mall! LOL!

For one thing, there was renovation going on in another part of the place, too, so we were treated to the sounds of construction throughout the night, but that didn't faze us, Every one of us in there was so excited about this unexpected adventure. I doubt that anyone got much actual sleep that night, but everyone -- at least the ones immediately around us, and of course the two of us -- did doze off from time to time.

In the morning, we were more than ready to gratefully receive the coffee, juice and doughnuts handed out to us and to continue our faithful stance of waiting until the store was ready to officially open. At last, we saw indications at the store that the show was about to begin, Apple personnel would be coming out and parading through our section of the mall and we'd all be clapping, quickly smacking hands with the store folks and celebrating the arrival of the new iPhones in person. A fun experience in and of itself!

Was the overnight stay worth it? Oh, yes! Quite a unique experience...... Happily, my friend and I did both get to go home with brand-new iPhones! That was such a fun time....

I need to look back in the earlier threads here to see if I can find my posts from that particular night/day, as at one time there was a subforum with all the threads about different places people were lined up and threads were lively as members were excitedly posting to MR from their positions in line....
 
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