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A $20-50 reuction in the price of on componant doesnt exactly sound like its going to make much of a difference to what is being toted as a $2k phone. Any saving is nice, but i dont think its going to be revolutionary :(
 
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I’d potentially be interested at $1500. Anything higher, I wouldn't be too comfortable carrying around with me everywhere. I can’t imagine it'd be priced that cheap though if we're comparing to Android foldables.
 
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A device that is expected to cost a minimum of $2000 gets a $20-40 discount on a part and we seriously think it's going to have a material impact on the final selling price???
 
I’d potentially be interested at $1500. Anything higher, I wouldn't be too comfortable carrying around with me everywhere. I can’t imagine it'd be priced that cheap though if we're comparing to Android foldables.

There's very little precedent to Apple undercutting price when entering a new segment.

(The iPad is an exception in that it was significantly cheaper than any other tablet before, but that's because practically all "tablets" on the market at the time were Windows laptops with a touch screen baked in - in other words, completely different kind of devices than tablets today)
 
I still dont see the point of using a foldable smartphone since it will eventually fold OLED screen which makes a line in the middle of it. I totally hate it.
 
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This product will probably fail like the Air has failed.

what's "fail" mean in this context for you?

That it won't find satisfied customers or that it won't meet Apple's internal or the market's expectations?

In other words, are you looking at this from a consumer or shareholder perspective?
 
I don’t really understand the appeal of foldable phones. They’re bulky, and there’s not much they can do that a regular phone can’t. It feels more like a gimmick—a “wow” factor—than a practical upgrade.

Unless they somehow become 50% thinner and double their battery life, I don’t see the point. Watching videos on a foldable screen isn’t that different from a regular phone, and using apps like Excel is actually harder. Trying to tap or edit cells with your fingers feels clumsy. You often have to set the phone down and use both hands, which just makes things more awkward than on a standard device.
 
so the iPad filled the gap between iPhone and Mac so what we are we now saying, there is a gap between iPhone and iPad? crazy.
 
Apple, and all companies not going for commoditzation, will always price it at what they think the customer will pay. The manufacturing cost is just a lower limit for it. And what the customer will pay depends on how good it is compared to the competition and how cheap the competition is.

So if it gets cheaper to produce, it doesn't affect the price the market will bear. Only if it gets cheaper for everyone, competition might start forcing prices down. Look at Apple's storage prices and you know even that isn't always true if there's enough differentiation uoea
The only person on here to ‘get it’.
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Apple doesn’t need or want another Vision Pro in their line-up.

Everyone anticipated the original iPad to come in at $1000 and they did it for $600. The tablet market took off shortly thereafter.

If Apple can get this under $2000, they will be unstoppable in this segment. Can they possibly do it? Maybe with segmentation and compromises. They will utilize every Apple-developed chip to eliminate license payments to third parties, only one camera on the first model, no face-id. Additional profit will come from storage upgrades and higher Applecare premiums.

The regular iPhone will still be the great overall option for 90% of users (lowest margins), the Pro will be marketed to creators and photo/video connoisseurs (highest margins). Folding iPhone will be a kind of luxury device - it will not have every feature, but will emphasize enjoyment of use (fit, finish, feel).
 
Or Apple could just use the savings from the hinge pricing to beef up other areas in the phone hardware. To give us the “best battery life iPhone”
 
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