Our family is fully committed to Apple, and we love our Apple products. We are also happy that Apple doesn't see us as their product to monetise; this is a definite competitive advantage that makes also this portion of the Apple experience/infrastructure a premium component.
We value PRIVACY over Functionality (I have capitalised these as we prioritise them.)
But I would be remiss if I didn't say that we all think (without having benchmarked the competition) that Siri is a bit stupid and gets a lot wrong. We also think that the Deep Learning AI statements that Apple makes once or twice a year, don't seem to reflect our real world experience, i.e. we don't see where any of this has markedly improved the experience, and sometimes feels like Apple is just trying to keep those customers that are on the fence warm until the improvements can be delivered.
There are so many unattended things in much of the Apple default apps that should have been improved long ago. For instance:
- why can't i type a ZIP in Contacts, and see contacts populate both town and state info, or vice versa? This is very static info that would not need many personnel to keep current;
- why when I check "company" doesn't the default settings for phone, email, etc. change from "home"?
- why hasn't a task force worked to better harmonise iOS Settings and macOS System Preference panels (in as much as possible?) The Venn overlap is pretty great for quite a number of functions but not only are they inconsistent in icons, they don't even have the same names, i.e. "Text Replacement" in iOS and "Text" in macOS;
- why isn't find friends better integrated into Apple Maps? These two have many common as well as complimentary functions, and could generally be combined so that Find Friends has more info available to the user. Yet this hasn't happened.
The fact that these things were not solved, or better yet just attended to, years ago shows a lack of focus on these details of the user interface and no seeming commitment to incrementally improve the UI. In our experience, Siri suffers from the same lack of noticeable improvement.
Sending Joz out to bad-mouth partners that they dumped like two years ago seems rather, "any minute now" and rather tin-eared of Apple. When did Apple publicly bad-mouth somebody rather than take responsibility and show a commitment to fixing a problem? (In the Maps debacle, Tim held the team leadership responsible, but more importantly gave his commitment to fix it.) This departure from the "don't complain, don't explain, just fix it" approach seems pretty un-Apple like (and, the cocky "trivial pursuit" and cavalier slam kinda made me squirm as I read it).
p.s. I would also say that the fact the macOS can't recognise my 1000$ Thunderbolt display, and remember the manually entered settings (either "Default for Display" or "Screen Resolution", such that each user on our family Mac mini must reenter these setting almost ever time they login, and that two years of fruitless feedback and pleas via Feedback Assistant is a bit irksome and very Un-Apple "sweat the details" like too.
Finally, after all these complaints, I want to emphasise that we love Apple, and are very happy with the general direction of the corporation both product-wise and corporate-stewardship-wise, but there is huge potential for improvement in numerous small areas.