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Apple's Greg Joswiak Talks iPhone X Face ID, Display and A11 Chip

Relentless Power said:
I think Joswiak makes a good point about the notch. As he mentioned, others have questioned the notch, but with all the embedded technology behind it, it serves it's purpose contrary to what others think behind the design aspect. I don't even notice the Notch and it's non issue for me. It Makes you appreciate its core purpose and how it's a part of the iPhone X, and will be for future iPhone models. It may not be the most aesthetically pleasing with the Notch, but it is Apples trademark for this iPhone.
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That's all scripted nonsense, just as glass "being the only solution" to allow inductive charging.
All made up to justify some intolerable design lunacy.
Please wake up from the corporate world of PR, spinning, reality distortion and more.
Apart from the greater public that just wants to be deceived, only apologists would believe this
(and if you really want to know where the HomePod design was "inspired" from, look at whyd.com)
 
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now use it to analyse the surroundings, identifying any object, fixed or moving. we'll soon have the notch on more things than just phones.
 
Bacillus said:
and if you really want to know where the HomePod design was "inspired" from, look at whyd.com)
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Thank you for the suggestion. I'm not interested in looking at the design of the HomePod inspired by some other unknown source. But I can give you my insights when I when I purchase the HomePod when it releases in 2018.
 
Belly-laughs said:
now use it to analyse the surroundings, identifying any object, fixed or moving. we'll soon have the notch on more things than just phones.
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Guess so. Angela's wearing all-around notch frames on her spectacles, to ready us for the AppleGlass...
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Relentless Power said:
Thank you for the suggestion. I'm not interested in looking at the design of the HomePod inspired by some other unknown source. But I can give you my insights when I when I purchase the HomePod when it releases in 2018.
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It's not about HomePod. It's about Joni, half-truths and his design acumen.
 
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"worked hand in glove" - a huge comment.

That is what gave apple the huge edge in the old, old days.
 
Eso said:
I keep hearing people say the notch is no big deal; that it's not long before they "don't even notice it." You know what I haven't heard yet?

"Boy, this notch looks great!"
"The notch really makes this phone look better"
"I was convinced to buy after seeing the notch"

I wouldn't be surprised if this was the first and only iPhone with the notch. Nor would I be surprised if it wasn't, though. I will be surprised if it becomes popular across many different phones over the next 2 years.
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I can only say I prefer having the ears vs having them cut off. Besides most video gives you an option in that regard. This is a dumb issue with the unwashed actually wanting less screen. Whatever..lol

The more annoying thing to me is the home indicator line which gets lost in all the notch nonsense. Devs have even said this gives them more problems than anything else on the X.
 
Wowereit said:
Still more secure than Touch ID though.
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That's a tricky statistic. It's more secure in a randomized population, less secure with those you're closest to, your family. That situation will vary from family to family, of course.
 
cardfan said:
I can only say I prefer having the ears vs having them cut off. Besides most video gives you an option in that regard. This is a dumb issue with the unwashed actually wanting less screen. Whatever..lol

The more annoying thing to me is the home indicator line which gets lost in all the notch nonsense. Devs have even said this gives them more problems than anything else on the X.
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That said, I don't think I've every more quickly and intuitively learned how to control an iPhone. The home button was dead to me about 3 hours after I got the X. It's stupidly fluid and promotes all gesture control over the mix they had with previous iterations of the OS.

Still find the power button a tad too sensitive ("!@#$% I turned it OFF again, trying to take a photo!")
 
mdorais said:
That's a tricky statistic. It's more secure in a randomized population, less secure with those you're closest to, your family. That situation will vary from family to family, of course.
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Also, easier to fake a fingerprint than making that weird mask.
 
deanthedev said:
Doing anything besides opening Apps it is. It’ll absolutely destroy anything on the market.
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Like I said I didn't try the X but I do have 8+ because I was given one and I fail to see where is the incredible performance. I don't play the games so I might miss out on that one. Either there are no apps that can extract that kind of performance or it's power is very benchmark calibrated like car doing EPA tests.
 
JGIGS said:
I think I need to redo face ID and do it while lying down with my double chins. It fails probably at least 50% the time for me and pretty much always when I'm lying down. Miss touch ID and my headphone jack. :(
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Train face ID with your passward.
 
vladi said:
Like I said I didn't try the X but I do have 8+ because I was given one and I fail to see where is the incredible performance. I don't play the games so I might miss out on that one. Either there are no apps that can extract that kind of performance or it's power is very benchmark calibrated like car doing EPA tests.
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There are some apps, like those games you don’t play and rendering video which I doubt you do, run faster. The ARKit things probably peg the processor. Recording at 4k60 probably does as well.
 
bb9 said:
Be nice. Please.
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It was a joke. But really, Apple still sells iPhones with Touch ID, heck they even still sell ones with a headphone jack. And there are other phones with all these things. Also, you can return your X if you tried it and decided you don’t like it. I don’t get this need to come here and lament over these things over and over again - it’s like they want to kill the mood for everyone else.

I mean, what does that “I miss the headphone jack and Touch ID cry-face” even mean? It’s not like someone died, you can return the darn thing and get something you like!

Seriously, can someone explain this need to come to this forum and spill out bitterness all the time, it’s like people are writing their diaries here, ffs! “Dear diary, I miss my ports :( And I liked the way iOS used to look :( And I hated Touch ID but now that it’s gone I miss it :(:(:(“

Sigh.

It’s not the fact that some people dislike things I like, it’s the negativity. Like, if you don’t like the X, return it, sell it and then buy a Galaxy phone and go to Samsung forums and be happy over there! Tell people there how you love that phone! Bring a smile to some Galaxy user’s face! Or, get a Pixel! Or get an older iPhone or an 8 and tell the world how you like them! Enjoy things!
 
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Relentless Power said:
Based on what Federighi stated, Touch ID under the dislay was always Plan B, which they experimented with. However, once Face ID was operating as intended, Apple abandoned Touch ID altogether. The idea of Apple not incorporating Touch ID under the dislay because they couldn't do it was complete nonsense. They chose not to pursue that route.

https://daringfireball.net/2017/09/iphone_x_event_thoughts_and_observations
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Further, having Touch ID under the display has no particular usefulness. I never understood why people thought this would have been good. Presumably the home button would still require a specific area of the screen dedicated to it, defeating the point in my opinion.
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teknikal90 said:
not the same the idea is for a full immersive display.
do you have an iphone x?
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Maybe but every video has a different aspect ratio regardless of what device you have. Letterboxing or cutting off part of a video are realities on every device out there in order to accommodate the various video aspect ratios. There is no perfect solution here.
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magicschoolbus said:
iphone X XL 5, now with no notch!
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Unlikely. There have already been numerous discussions about how the notch gives the phone distinctiveness and character to stand out from the other edge to edge screens.
 
What can I say !? I bought it. I own iPhone X and its just a phone now. Nope, thats not a compliment. Its good. It just doesn't feel as It felt before every time I got a new iPhone. Now its just a phone.....

MacRumors said:



Tom's Guide today shared its list of "2017 Innovation Award Winners," which of course includes the iPhone X, among other products like the Nintendo Switch, the DJI Spark, and the Amazon Echo.

Apple's iPhone X took the Tom's Guide "Best Overall" award for its Super Retina Display, Face ID, and A11 Bionic chip, and the site's iPhone X writeup includes some interesting commentary from Greg Joswiak, Apple's vice president of product marketing.

For the iPhone X's Super Retina Display, which incorporates the first-ever OLED panel in an iOS device, Joswiak says Apple had to "do a lot of engineering" to come up with "panels that were better" to address traditional OLED issues like oversaturated colors.

iphone-x-quad.jpg

The iPhone X is using its own color management system, a folding panel design that stacks circuits for minimal bezel, and other technology improvements to outshine competing smartphone displays.

Reiterating previous comments from Apple executives on Face ID, Joswiak says Touch ID was never planned for the iPhone X. Prior to the launch of the device, there were rumors suggesting Apple had tried and failed to embed Touch ID both under the display. Apple execs say Face ID was planned for the iPhone X from the beginning. "We had a line of sight on how to do real facial recognition, in a way never done before," said Joswiak.

iphonextruedepthcamera-1-800x437.jpg

The "notch" on the iPhone X, which some believe is a questionable design decision, houses what Joswiak says is "one of the most densely packed technology areas" Apple has done. The notch includes a 7-megapixel camera, an infrared camera, a flood illuminator, a proximity sensor, an ambient light sensor, a speaker, a microphone, and a dot projector, all of which powers the TrueDepth system that enables Face ID and other features like Animoji.

At the heart of the iPhone X, there's an A11 Bionic chip with two performance cores and four high-efficiency cores that work together to make the iPhone X incredibly fast. An included neural engine powers Face ID and other machine learning tasks, while an embedded M11 Motion coprocessor captures motion-based data.

Apple's chip team "worked hand in glove" with the rest of Apple's hardware and software teams to design chips that are "perfectly suited" for the iPhone X's feature set. "That's huge," said Joswiak. "No one else can match that," he added.

Josiwak's full commentary on the iPhone X, which includes additional details about each feature, can be read over at Tom's Guide. The Innovation Award list also highlights multiple other products across categories like Augmented Reality, TV, Graphics, Design, Game, Entertainment, CPU, Tablet, Peripheral, and more.

Article Link: Apple's Greg Joswiak Talks iPhone X Face ID, Display and A11 Chip
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