Apple would be a $5T company if it weren’t for these pesky expensive customers wanting stuff.
People who truly care about APPLE, as a culture, a community, should be really concerned. By my count, Apple hasn’t shipped anything innovative since the AirPods Pro, and even they’re now stagnant. The only other “innovative” tech was Apple Silicon, and even that is now on a rocky, delayed path. OS development is a literal sh it show. Going back before the AirPods, Apple hasn’t done anything “new” since the original HomePod, and that’s even a stretch. (Since competitors had been doing smart speakers much more affordably (Amazon) or more broadly (Sonos).) 5 years of garbage MacBooks, and the iMac chassis hasn’t significantly changed in 15 years… Tim Cook has been a disaster; makes money, but little else.
(Before you downvote me or start typing out a snarky post to refute me, just think on one perfect example: 40 years ago, the auto industry—led by the nascent, hungry Japanese manufacturers—learned how part interchangeability could significantly drive down costs while also significantly ramping updatability. Reusing something as simple as a great door handle design was “innovative” and drove the Japanese car revolution. Apple can’t even see fit to interchange motherboards between the Mac mini and iMac, or iPhone and iPad, in order to effectively ship yearly bumps. Ever. Even the batteries have changed year-over-year in similar devices. And Cook is supposed to be a “supply chain expert”. Uh huh. Apple has burnt $BILLIONS on re-tooling, and most of their products end up in landfills within 5 years. This isn’t a good thing. There is ZERO REASON Apple should be unable to release an entire ecosystem of “HomePod” devices at this point. With their eyes closed. But… instead… we got a re-hashed, over-priced HomePod based on a concept that nobody wanted the first time around. Their failure of creativity at scale is stunning.)