Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
My concern is that Apple's use of pre-existing LLMs (ChatGPT and Gemini) will create a dependency on that AI tech, which means that if there are core flaws that fester in the LLM's data set and neural network, these will also be shared by Apple.

I agree that Apple shouldn't reinvent the wheel if someone else's offerings are years ahead of what Apple can do themselves, but there are risks in so many major players depending on only a few LLMs. At least, that's what I see, based on my limited understanding of such rapidly growing AI technology.
 
They are developing very capable multimodal smaller models that will probably answer 75% of all of your queries, and parter to outside vendors for the rest. Remember, apple business model is privacy based, so they will try to keep it local until they can, after this point, they will tokenize a index of part of your data if needed for the outside inference.
Hopefully users will be given a choice as to whether they will permit their data and queries to be fielded by cloud-based AI.
 
It only proves that Apple sucks with AI. They cant make their own AI server which requires Nvidia GPU.
 
  • Like
Reactions: nt5672
So instead of SiriGPT, it'll be... Siri + Gemini? Ironic since, if you go to an Android community, you'll see people complaining about how Gemini is a significantly worse assistant than the Google Assistant it replaces. 😅

(Though it's unsurprising, Gemini's issues have been bad enough to be in the news.)

If Apple does decide to partner with some existing AI company, maybe OpenAI would be the better choice, just because their technology is reliable enough and stable enough that Microsoft uses it for Copilot.
 
  • Like
Reactions: gusmula and Matz
Can Apple like, avoid cloud-based AI? They can't say "Yay earth! Yay zero carbon footprint!" and partner with servers that demand so much energy and cooling water.
Zero carbon footprint is typically isolated to specific products and manufacturing materials, and not used to describe basic operational areas. iCloud itself violates any zero carbon claim. The packaging for a MacBook Air on the other hand... no company on the planet will ever be 100% zero carbon footprint, but the efforts are what really counts in this day and age. I'd rather applaud those attempting to make a different rather than pick them apart.
 
I thought Apple was developing their own AI. Looks like all they are going to do is partner with another company.

Why are they so behind here?
It's very disappointing that they need to do this. If this happens, I hope it's only temporary, like a decade or two or three, before Apple catches up. But of course by then other companies will have full fledge iron man suits, and Apple will be pushing their Vision Pro 15, Apple bikes, Apple walking sticks. It's just sad that's all.
 
Can Apple like, avoid cloud-based AI? They can't say "Yay earth! Yay zero carbon footprint!" and partner with servers that demand so much energy and cooling water.
We're thrilled to present the father nature, you are gonna love it.
I thought Apple was developing their own AI. Looks like all they are going to do is partner with another company.

Why are they so behind here?
Because Apple's beloved CEO prefer to go to Oscar's instead of really invest on those things. Yes, apple vision are a great start product, but competitors are far away from them in AI.
Let's wait and see what they present on WWDC24
 
  • Like
Reactions: nt5672
Apple is not known for moving into new areas quickly. They wait to see what the market is asking for but AI is moving so quickly that that approach is going to leave them behind. That said, many things are niche until Apple makes them mainstream so once this is added, it’s going to really change things. People like to say “AI” but most dont know what to do about it. They will later this year it seems.
Agree. The original move to Intel processors allowed them to put out good products while Apple Silicon became a reality. Now everyone else is rushing to compete. Same in many categories. They called em crazy when they did away with CD/DVD readers and said adios to optical drives. All the nay sayers here and other places going insane stating "streaming will never be a thing." Now look at the world. Predicting Apple will shake the paradigm once again by not "keeping up" or "catching up", but rather by approaching in a way no one knew they wanted.. until we saw "one more thing"
 
  • Like
Reactions: jchap
Shame on you Apple. For years you blocked NVidias cards from you ecosystem and refused to sign their drivers. At now look at yourself! Your proprietary Mac isn't even capable of running NVidias AI cards and macOS doesn't have the necessary drivers, cause YOU refused to sign em.
And to everyone talking bout Apple silicon, a Nvidia has about 8448 CUDA (ML) cores and I guess the M2 Max has 38.

OpenAIs CPT-4 model took around 8000 NVidia H100 GPUs and it took 3 months and about 15 megawatts to complete a version (not talking about refinement). And the big players have 10thousands and more of those cards, since everyone recognized how important AI is - Microsoft, Google, Amazon, Meta just to name a few.

And Apple doesn't even have the infrastructure and now Apple begs for help from companies it has always considered inferior.

Missing AI is like dropping a bomb on the company, Tim. You should leave.
 
Can Apple like, avoid cloud-based AI? They can't say "Yay earth! Yay zero carbon footprint!" and partner with servers that demand so much energy and cooling water.
"Net-zero". Their goal is to counterbalance their carbon footprint with energy and resource-saving practices. They will look for ways to step it up.
 
  • Like
Reactions: Tagbert
OpenAI and Google worked on their models for many years, employing the top researchers in the field, and applying tons of RLHF (reinforcement learning from human feedback — which takes time and large amounts of human feedback). Apple can’t just catch up that quickly for generative AI.

Look at how long Apple took to catch up on Google Maps with Apple Maps. And most people still think Google Maps is better in most countries.
Googles customer service is so bad though compared to Apple.

They’re still an ad/data hoarding company first.
 
Oops, imagine if Apple had spent $10 billion dollars on beating Google in AI rather than beating Tesla in autonomous EVs?

LOL, they would have still lost.
 
  • Haha
Reactions: smoking monkey
Going to be a hell of a turn around to get this all integrated by June
 
I see that OpenAI is delaying the release of GPT-5 till this summer. At first I was thinking that they are timing this release to take the thunder away from Apple's IOS 18 debut. Now it looks possible that they are holding out for Apple to buy into GPT-5 and have a mutual release. That would be huge. If you can't beat them, join them.
 
  • Wow
Reactions: gusmula
OpenAI and Google worked on their models for many years, employing the top researchers in the field, and applying tons of RLHF (reinforcement learning from human feedback — which takes time and large amounts of human feedback). Apple can’t just catch up that quickly for generative AI.

Look at how long Apple took to catch up on Google Maps with Apple Maps. And most people still think Google Maps is better in most countries.
Which is what happens when your CEO can only see into the next quarter.
 
  • Like
Reactions: Stormshadow
While I’m confident Apple will do a good job with this project, it may be dead last in the competition based on apples lethargic development history. 🤷‍♂️
And it seems like Apple can only do 1 thing well, so that also means that while Apple focuses on AI, every other non-AI software product will languish even more, with more bugs (if that is even possible).
 
  • Like
Reactions: gusmula
Can Apple like, avoid cloud-based AI? They can't say "Yay earth! Yay zero carbon footprint!" and partner with servers that demand so much energy and cooling water.

Don't be so short sighted. If Apple genuinely cared about the environment, they would allow employees to work from home. That would massively cut down on traffic, pollution, the need for gas, paving over half the city for roads and parking lots, the need to manufacture vehicles and the mining for the metals and creation of single use plastic.

AI has been helping me and my coworkers get more work done much more efficiently. Sure it uses more resources but let's see you go back to more primitive, energy efficient ways and start walking to work.

AI is the future. Get over it.
 
Apple isn't the kind of company that has the people or culture needed to bring to market any kind of ai implementation. That Apple is in the past….. Today’s Apple will struggle to use the existing OpenAI and/or Gemini api for the rest of the year and put out something really questionable and frustrating and ridiculous at the end of the year. Anyone reading this, regardless of dev chops, can use existing no code tools to build and deploy their ownGPT today. Right now. This wknd. There are thousands of other companies doing this already. What we will all be waiting for from Apple specifically, is opening up the hardware you are holding in your hand right now. This is Apples golden goose. Everything else is a website….
 
  • Like
Reactions: Surf Monkey
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.