Most of us knew this would be a complete flop.
Most people want the best iPhone or the best value iPhone, but the iPhone air is neither.
You’d think they would know from other smartphone producers that these kind of experimental form factors don’t sell in huge numbers. It’s not a surprise to me that it doesn’t sell, what is a surprise is that Apple chooses to enter these kinds of markets.
Back in Steve Jobs’ day he could be relied upon to make these kind of calls, and he knew that you have to start with the user experience. I think it’s clear that most people aren’t attracted to thin-for-the-sake-of-it. The whole idea of the smartphone as kind of cool has long since disappeared since they became commonplace.