This is the main reason I think Samsung rushed out the Fold. Samsung has seen a serious deterioration in its marketshare, and it's in a real fight with the big Chinese handset makers. I believe the S10 release was a lackluster one (please explain what makes it better than the S9 or even the S8), and they hoped the Fold would somehow mask this fact. Samsung doesn't really offer anything at this point that really differentiates it like from companies like Huawei in the way that iOS does for Apple. In the long run, Apple may be in trouble, but right now the company really in trouble is Samsung. They may go the way of LG.You are correct, Samsung has less than 1%
market share in China. They can’t do any worse.
Yes it looks like Samsung is in the most trouble.
The next two quarter will be very painful for them and their investors.