Apple's Jony Ive Talks Apple Watch at SFMOMA Lifetime Achievement Award Ceremony

[oliversl]

No, Apple is a tech company. They invented the personal computer as we now it. Fashion companies invented dresses, clothing, jewelry, perfumes, etc.

I don't wear a MacBook Air.

So, Apple was never a Fashion company. Now, Apple wants to sold you gold to wear in your wrists.

Please check your facts again.

Apple IS and always WAS a fashion company; you do know that design and fashion are linked... They appeal to the same part of the brain, the same cultural and social impetus drives both. Fashion makes a statement about us, just like buying Apple product does. Its not just about the tech is it?

And design has been a big part of Apple since the start.

 

[Doomtomb]

Does Ive really need another award to cement his greatness? If it weren't for being at Apple, I doubt anyone would know his name

 

[Beautyspin]

Ive still getting awards?

Is Jhonny Ive still getting awards even after the hideous iOS 8 and the Apple watch and the iPhone 6? My head is spinning. Are the awards for sale or something like that? I think Jhonny, whose head is already swollen, will really start thinking he got the award because iOS 8 was great, Apple watch was super so on..Roll Eyes.

 

[bwfilms]

Not remotely interested in this ugly, bulky, under-featured, over-priced piece of crapola.

Is anyone else like really excited for this watch?! It's really unique and I'm looking forward to it.

I'm 100% interested in this beautifully designed, great form-factor, general-purpose computer on a wrist, reasonably-prized piece tech.

There are rooms for improvements, of course, but as it is, it's still the most exciting device the industry has produced in a long time.

 

[Rogifan]

Does Ive really need another award to cement his greatness? If it weren't for being at Apple, I doubt anyone would know his name

Btw, his entire design team was there and he accepted the award on their behalf. So while the award was given to him he was treating it as an award for the entire design team - a team he says has been there since 1996. I think that's pretty cool. Other Apple employees like Paul Deneve and Kevin Lynch were there as well.

http://www.wwd.com/eye/people/apples-jonathan-ives-receives-design-award-from-sfmoma-8018690

“I’m very grateful and happy with this honor, and I’m accepting it on behalf of my team, who are all here tonight,” he said. “My team today is the same team I started working with in 1996. Everything I do is collaboration.”

 

[nick42983]

Yawn, another Ive gushfest. Great designer, but what about the team of designers he works with and the billions of $ in R&D to make these "amazing designs" feasible. That SFMOMA is handing out this award shows how empty it is, here's a great video I saw recently "Why is Modern Art so Bad?" http://youtu.be/lNI07egoefc The iPhone and iPad and soulless slabs, they're well-made and useful, but not art.

 

[Archer1440]

Is Jhonny Ive still getting awards even after the hideous iOS 8 and the Apple watch and the iPhone 6? My head is spinning. Are the awards for sale or something like that? I think Jhonny, whose head is already swollen, will really start thinking he got the award because iOS 8 was great, Apple watch was super so on..Roll Eyes.

So, what have you helped create that any of us use everyday?

 

[Beautyspin]

So, what have you helped create that any of us use everyday?

So that is your criteria? You seem to have a very very low bar which Johnny seems to meet and if you can lower it a few mm, probably even I can meet it . I am far stricter than that. Ive is all hype and no substance.