First off, you can get an Apple Watch with no fanfare for $349, that is that accurate. The others you mention, I'm guessing would set you back at least ten times that much if not considerably more (and you'd have to find somewhere to get them, deciding where on the reputability vs. cost scale you feel comfortable). Second, it's what Apple is really good at: taking advanced tech and making it simple enough to use that non-techies will want to use it. Apple didn't invent smart phones, or touch screens, but they made them work together in a consumer product in a way that was extremely compelling.so I don't understand what the hoopla is about. What's so amazing about implementing a portable device sync'ng off atomic ntp servers? What breakthroughs does it bring to the table (that Bathys or Hoptroff didn't already bring)?
(Apple also did consumers a huge service by breaking the carrier's death grip on the cellphone experience - before Apple, the phone was plastered with the carrier name and got updated ... maybe once, if they found a problem too big to ignore. You weren't the customer, Verizon/AT&T/etc was, and you got what they felt like "giving" you - remember $3 midi ringtones? With Apple, now, I'm the customer for the phone and Apple has to make _me_ happy. Better all around, unless you're a carrier CEO.)