- Apr 12, 2001
Apple's latest "Get a Mac" ads seem to be taking direct aim at Microsoft's recent "Laptop Hunters" ads in which a customer is given money to pick out a laptop that suits their needs. Microsoft specifically criticizes Apple on price during these commercials.
Apple's latest ad called "Elimination" (direct .mov link) shows PC trying to provide buying advice to a potential customer Megan who wants a computer with a large screen and fast processor. Megan, however, also wants a computer without "viruses, crashes or headaches" which sends the customer to the Mac.
Apple also released (Customer Care and PC Choice Chat) two others ads with a similar theme.
Article Link: Apple's Latest Ad Takes Aim at Microsoft's 'Laptop Hunters' Campaign