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Apple's Latest Ad Takes Aim at Microsoft's 'Laptop Hunters' Campaign

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
65,037
33,241


Apple's latest "Get a Mac" ads seem to be taking direct aim at Microsoft's recent "Laptop Hunters" ads in which a customer is given money to pick out a laptop that suits their needs. Microsoft specifically criticizes Apple on price during these commercials.


011114-macpc.png


Apple's latest ad called "Elimination" (direct .mov link) shows PC trying to provide buying advice to a potential customer Megan who wants a computer with a large screen and fast processor. Megan, however, also wants a computer without "viruses, crashes or headaches" which sends the customer to the Mac.

Apple also released (Customer Care and PC Choice Chat) two others ads with a similar theme.

Article Link: Apple's Latest Ad Takes Aim at Microsoft's 'Laptop Hunters' Campaign
 
Article Link
https://www.macrumors.com/2009/05/12/apples-latest-ad-takes-aim-at-microsofts-laptop-hunters-campaign/
M

METOO999

macrumors regular
Apr 25, 2007
203
0
These ads are simple and effective, and don't smack of desperation like the PC ads.
 
J

J-Squire

macrumors regular
Nov 10, 2003
208
0
Australia
Touche!

What a great come back!

So simple, yet basically blows Windows' entire campaign out of the water. And very funny.

Nice work
 
ziggyonice

ziggyonice

macrumors 68020
Mar 12, 2006
2,385
1
Rural America
"Hi, I'm a Megan."

Awesome. It's about time we took aim at those blasted Microsoft ads.
And they're actually decent ads too -- some of the best "Get a Mac" commercials we've seen in a while.
 
LagunaSol

LagunaSol

macrumors 601
Apr 3, 2003
4,798
0
Not quite as good as "I'm a filmmaker and I want to cut a high-def feature film on a laptop but I only have $500 to spend," but decent.

;)
 
thomahawk

thomahawk

macrumors 6502a
Sep 3, 2008
663
0
Osaka, Japan
beautifully written out!

loved it! especially the end "you say, you want a computer with no viruses, crashes or headaches?" "yes" "ughh.." *Walks away*

haha, keep at it apple. microsoft started this dissing war now it is time for payback.

i just hope microsoft makes a good comeback too (without pissing users off) . we need some serious competition
 
LagunaSol

LagunaSol

macrumors 601
Apr 3, 2003
4,798
0
I would have liked it better if PC had just hung his head in shame and silently slunk off the screen instead of giving the Ballmer Groan.
 
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