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Haha, pretty good comeback I Guess. The campaign is kinda getting old though.
 
John Hodgeman & Justin Long on speed dial!

Steve Jobs must have John Hodgeman & Justin Long on speed dial! lol! They're on call to counter Microsoft's ads. Love this one!
 
Another good (but slightly subtle) part of this advert is the;
"Hi, I'm a Mac"
"I'm a Megan"
Exchange at the end. It sets a very different image to the "...and I'm a PC" at the end of the Laptop Hunter ads, as instead of portraying the owner of the laptop as "one of us now" is points out that the computer is responding to her...

Very subtle, but it helps to humanise the mac even further...
 
they're not harsh enough! How bout explaining that the software (iLife) that comes with macs would not only cost another $300-700 for PC users to have similar software, but is also integrated like nothing microsoft can offer.
 
Another good (but slightly subtle) part of this advert is the;
"Hi, I'm a Mac"
"I'm a Megan"
Exchange at the end. It sets a very different image to the "...and I'm a PC" at the end of the Laptop Hunter ads, as instead of portraying the owner of the laptop as "one of us now" is points out that the computer is responding to her...

Very subtle, but it helps to humanise the mac even further...

I didn't think of that, but now that you've pointed it out, I realise why I may have liked that interaction between mac and Megan at the end so much.

What you say is so true, because throughout the entire 'I'm a Mac' compaign, the mac has always represented a computer - although personified - rather than people being defined by their choice of computer.

It's good
 
they're not harsh enough! How bout explaining that the software (iLife) that comes with macs would not only cost another $300-700 for PC users to have similar software, but is also integrated like nothing microsoft can offer.
Why can't Apple give me something like Windows Media Center? I'd love to see that.
 
I like this series of ads, and especially since they're in direct response to Microsoft's worthless ads.

Windows fanboys are hilarious. :)

My brother-in-law is one of the bigger ones, but he txt'd me last Thursday saying he was done with Windows because it crashed yet again, and apparently lost half of a term paper in the process.

He said the next computer he buys will be a MacBook. :)
 
i think the microsoft ad is better. fact is you can get a better equipped pc for less money than a mac. the more market share apple acquires the more likely viruses will be written for OSx as well. ill keep my mbp though.... thanks.
 
The "I'm a Megan" thing is good.

The one thing the Mac adverts never did, but the Windows adverts did do, was refer to their customers as products.
 
Another good (but slightly subtle) part of this advert is the;
"Hi, I'm a Mac"
"I'm a Megan"
Exchange at the end. It sets a very different image to the "...and I'm a PC" at the end of the Laptop Hunter ads, as instead of portraying the owner of the laptop as "one of us now" is points out that the computer is responding to her...

Very subtle, but it helps to humanise the mac even further...

Good points. I think this also helps reinforce the dire misinterpretation that Microsoft and CP+B had of Apple's campaign: "Mac" and "PC" aren't people: they are the computers themselves, anthropomorphized.

I couldn't have thought of a better response to the "Laptop Hunters" campaign. Well played once again, Apple and Chiat/Day.
 
I have yet to see that error screen.

Disclaimer: Only been a Mac user for a year.
 
They didn't (and could not) respond to the central theme of all the Microsoft ads and that was PRICE. :)

I own 2 Mac Pros, an iMac and a Macbook Pro. I love Apple products but it's laughable to suggest they don't crash and are not prone to viruses or malware in general. For the price I paid for all these machines, I only wish those ads were true.
 
I think this also helps reinforce the dire misinterpretation that Microsoft and CP+B had of Apple's campaign: "Mac" and "PC" aren't people: they are the computers themselves, anthropomorphized.

Which reminds me, Alex Bogusky was on the cover of Fast Company magazine last year with the headline "Can this Man Make Microsoft Cool?"

A year later, the obvious answer is...NO.

I think the coining of a new phrase is in order: "He pulled a Bogusky."

(Shameless Kingpin reference)
 
They didn't (and could not) respond to the central theme of all the Microsoft ads and that was PRICE. :)

I own 2 Mac Pros, an iMac and a Macbook Pro. I love Apple products but it's laughable to suggest they don't crash and are not prone to viruses or malware in general. For the price I paid for all these machines, I only wish those ads were true.

So your Mac has fallen victim to viruses and malware?
 
I haven't used Front Row since 2007. I'm looking for a frontend for TV watching and I don't want third party software.

For pure television watching EyeTV beats Windows Media Center hands down.
Besides if you get a pc with a HD TV decoder card you're gonna pay a bit more and that's the only way to watch live tv on a pc.

Customer Care is so typical. Best one.
 
They didn't (and could not) respond to the central theme of all the Microsoft ads and that was PRICE.

What is there to say exactly? Even Joe Bonehead Consumer knows that Macs cost more. The MS ads didn't tell anyone anything they didn't already know (which is the joke of it all).

They cost more, and for that premium you are getting specific benefits. Benefits that have been highlighted in the I'm A Mac ads for what, 3 years now?

So, to recap:

3 years of I'm A Mac ads: "Mac is better because..."

Microsoft's response, 3 years later: "Yeah, but we're cheaper. And we'll buy you a laptop to prove it."

:p
 
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