I suspect the satisfaction drop will be mainly due to the recent bugs. The sales drop because people keep their ipad a lot longer than phones and other tablet brands. Is the ipad 2 era Samsung tablet still in widely in use? Probably not to the same extent.
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Apple's Lead in Tablet Market Share Shrinks as Consumer Satisfaction Slips Slightly
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And this is what happens when one continually iterates and not innovates.
Now with that said, it's hardly Apple's fault with competition constantly improving. It's simple economics: we're seeing a leveling out of the playing field as the market for iPads and tablets gets closer to reaching saturation.
Now with that said, it's hardly Apple's fault with competition constantly improving. It's simple economics: we're seeing a leveling out of the playing field as the market for iPads and tablets gets closer to reaching saturation.
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Pixelmator is a pretty good example of pushing the limits of the iPad as a full computer replacement.
From everything I've read, the iPad app is every bit as capable as the desktop app and it's a definite competitor to PhotoShop.
Give devs time....the A8X is still very new and we don't know what Apple has in store for us in iOS 8.2 or 8.3 (both already in testing/production). With Metal we'll start to see console quality games ported/created for the iPad and more devs will do what the Pixelmator folks have done and bring full versions of their productivity apps to the iPad.
Split screen multitasking isn't profound. I'm not sure what you mean by pen input....there are a number of styli and pressure sensitive pens that work with the iPad and a variety of apps.
I agree the iPad needs something software-wise.....though I don't know what exactly.
iOS as a whole needs a major revamp. We will see this in two years with iOS 10. My .2 cents anyway.
Macs haven't innovated in years yet they just had their best quarter ever. The problem with the iPad is people don't need it. Many have bought one and may even love it but very few people need it and most don't have any reason to upgrade when theirs is a year or two old.
If you're interested in performance, read the benchmarks on the new iPad Air 2. It destroys the competition.
http://tabtec.com/comparison/benchmark-apple-ipad-air-2-vs-galaxy-tab-s-8-4-vs-ipad-mini-3/
And you can still sell your used iPad on eBay for over $200 (I assume you have the 1st-gen). I think everybody knew the original iPad mini was underpowered and didn't have a retina screen.
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The "satisfaction" measure from JD Power weights price quite highly. When Amazon sells a tablet with ads on it for $139, they will get big marks for price. But people don't like them.
They don't have the same buying cycles because they are aimed at different markets. The phone is aimed at being the all things to all people device. Everyone has one and you take it with you and use it for almost everything when you are on the go. Phone calls, browsing apps email GPS etc and every innovation (LTE, NFC etc means you can do these things better) therefore the pressure is on too keep this device up to date.
iPads are aimed at a different market, most iPad owners already have a phone of some sort so the thing about an iPad is that you use it when the phone doesn't quite hit the mark because you want a bigger screen. For many tasks the portability and ubiquity of the iPhone means that this is the first choice.
As a result web browsing and playing games are probably the biggest reasons that people use an iPad.
I read somewhere that a large portion of iPad usage is people sitting in front of the TV web browsing etc while they are watching the TV. I suspect watching content on a plane, train or bus is also a major use case. If that is what you want it for there is not so much pressure to upgrade it as often. If you only use it on the couch or in bed using WiFi, then LTE and NFC are irrelevant. If you only look at the device in the commercials the pressure on having the fastest performance etc is just not there. Therefore an iPad will be good enough for a long time.
I bought the first iPad when it came out and waited almost 4 years before upgrading. In the same time I had upgraded my iPhone twice. I love my iPad and would not part with it but I will hang on to it much longer that a phone. That does not make it a bad device - just different
True. But also keep in mind that Apple had a little 'best in class' music application called iTunes that worked magically with the iPod lineup. It also did wonders for Apple's sales as iTunes adoption rates across Mac and PC platforms grew significantly. So much so, the iPod/iTunes combo basically snuffed out the MS Zune and other competitors before even getting off the ground.
Hopefully Apple can find something like that with iOS. And with Yosemite, my opinion is that Apple's beginning to close that gap.
If you are all about screaming "THATS NEEEEWWWWWW" then you don't really understand how Apple works at all. They don't care about making the most flashy "features" on their devices. They want them to work great and be extremely useful. The iPad Air 2 is a perfect example. Fastest tablet you can buy, and also the thinnest, and also the best camera hardware and software on any tablet. If you want the best tablet, there is only 1 choice. Sorry it doesn't have lasers or holograms.
I've always thought people buy cheap tablets for kids, since they are probably going to break/lose them anyway. It just doesn't seem like a market that Apple will ever be able to tap.
A lot of posts here are written as if Apple's user satisfaction ratings had fallen off a cliff. They still have fantastic satisfaction scores (despite the recent cock-ups) but now competitors have caught up (and in amazon's cases nudged into a slight lead).
No need to lament the inexorable decline of apple just yet!
No need to lament the inexorable decline of apple just yet!
Absolutely true. Different user experience and product expectations. Now if the iPad eventually becomes as powerful as a desktop system, and it will happen, then the sales will begin to climb again as consumers are offered a new choice at that higher product level.
The JD Power numbers weigh cost very highly. So a $139 Amazon tablet, even though it has ads and runs hardly any apps at all, gets a high score. If I sold a brick for $1 and labeled it a "tablet" I'd get a perfect score for cost from JD Power. Just for some perspective there.
To be fair, the Air 1 is already supremely powerful enough that it can do 99.9% of the things that the Air 2 can. Then again, it's the same for most other products.
I care little about the market share. I care alot about a 2million dip in devices sold.
I think the iPad is a great tablet and I use it more than my computer for many functions. I hope that the new iPad will bring back sales, HOWEVER, (and I have been saying this alot for the last year or so) Microsoft got it right with the keyboard cover and Android got it right with true multi-tasking (well 2 apps at a time right). Whether Apple fixes these two issues or not, I think will determine the future of the device. Everything else about the iPad seems perfect to me (especially since I just upgraded from the 3 to the Air 2 -- huge improvement), but these two items will quickly become deal breakers when I look to upgrade my iPad in about 3 years (becasue this is more of a laptop investment than a phone investment)
I think the iPad is a great tablet and I use it more than my computer for many functions. I hope that the new iPad will bring back sales, HOWEVER, (and I have been saying this alot for the last year or so) Microsoft got it right with the keyboard cover and Android got it right with true multi-tasking (well 2 apps at a time right). Whether Apple fixes these two issues or not, I think will determine the future of the device. Everything else about the iPad seems perfect to me (especially since I just upgraded from the 3 to the Air 2 -- huge improvement), but these two items will quickly become deal breakers when I look to upgrade my iPad in about 3 years (becasue this is more of a laptop investment than a phone investment)
I know why Amazon is higher on the list...
I know why the Amazon tablet ranks higher...it's not quality because clearly the iPad is a higher quality product. However, I'd be wiling to be that the "Mayday" feature built into the Amazon tablet helped increase satisfaction. My first thought was, "who would need that for a tablet?" but then when I reflect on my grandparents and other old people I think it makes a lot of sense and in a way it's a shame Apple didn't think of it first.
I know why the Amazon tablet ranks higher...it's not quality because clearly the iPad is a higher quality product. However, I'd be wiling to be that the "Mayday" feature built into the Amazon tablet helped increase satisfaction. My first thought was, "who would need that for a tablet?" but then when I reflect on my grandparents and other old people I think it makes a lot of sense and in a way it's a shame Apple didn't think of it first.
not to worry, everyone. the latest ipad mini 3 will surely improve things for the market share and satisfaction numbers.
Never said or implied they had the same buying cycles. I also didn't feel the need (but glad you did) to explain it further. My point was simply that this data shouldn't be a surprise.
Like you said - at the end of the day, there's less reason/incentive/need to update tablets as often as other devices.
Please step out of the forums or techie sections of the internet and realize that what you wrote does not apply to most of consumer market. Most people that aren't techies just use the iPad or any tablet for what it offers. They aren't saying iOS 7/8 sucks and decide not to buy an iPad.
Yes...when they introduce multitasking
Apple needs to do a lot more innovation here... like someone mentioned above the iPads are just an 'expensive toilet read'.
Where's multi tasking?!?
There's a lot more screen here... why can't it be used with more than one app at a time.
Currently the functionality is not worth the cost. If smaller cheaper tablets come along and eat up all of Apples share then Apple deserves what ever happens.
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