And it's been proven that the purpose of the chip is for pin reassignment, not to supress competition. I still have faith we'll see some cheaper alternatives in the future. Until then, any comment otherwise is an assumption and nothing more.
Actually, that has not been proven at all. I'm pretty sure that the pins on the two sides of the PCB are connected using simple vias, and that the host device can use the 2 signaling pairs interchangeably through the same engineering trick that brought auto-MDIX to Ethernet back in 1998.
Peter "scootermafia" Bradstock has now managed to get two high profile rumors syndicated, and as far as I can tell there has been zero truth to either of them.
Overkill - USB or any other existing technology can do what lighting can do.
Micro USB is used on almost every other phone platform (Blackberry, Android, Nokia)... it's rare to hear of a damaged MicroUSB connector...
I guess we'll just have to go through this again...
OEM's that produce handsets and tablets are all facing the same basic problem. They need a charge/sync interface, for which the USB Micro-AB connector works just fine and has become the de-facto standard. However, now that we have handsets with SoC's that can record, encode/decode and output HD video, they also need a video out interface. Micro-HDMI seemed poised to fill that role, but having multiple interfaces uses interior volume that is becoming ever more precious. Since video out is only utilized to a limited degree at this point, sacrificing the space required for an additional interface is not desirable.
Silicon Image came up with MHL as a workaround to this issue. It can pipe HDMI over a standard 5-pin USB Micro-AB connector. However, unless you are using it in conjunction with an MHL enabled display, you need to use an MHL to HDMI adapter that generally requires an external power source. Additionally, Silicon Image charges OEM's a licensing fee to implement MHL. For their Galaxy S III, Samsung introduced a proprietary 11-pin MHL interface that was capable of simultaneous USB charge/sync and video output, and had the ability to power it's own MHL-HDMI adapter, but also caused the device to be incompatible with the existing adapters already on the market.
Over the next few years, smartphones and tablets will inevitably shift to using USB 3.0, and the USB 3.0 Micro-AB connector uses 10 pins and is roughly twice the size of the 2.0 connector. Furthermore, neither is capable of delivering the amount of current required to charge a tablet battery in a reasonable amount of time.
Thus Apple decided to shift from one proprietary interface to another that can potentially solve all of these problems, instead of just going with a "standard" connector that has some serious issues. As far as I can tell, all evidence points to Lightning being an implementation of VESA's MyDP which was originally developed by ST-Micro Electronics and ST-Ericsson as an alternative to MHL.