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Apple's Longtime Design Chief Jony Ive Leaving to Start New Design Company With Apple as a Primary Client

bbednarz said:
And after 10 months with a XS I can say Face ID is vastly superior to Touch ID. The swipe up is way more natural than resting your finger on a button.
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It's a matter of opinion so I'm not going to argue or say you're wrong. But in my opinion, pressing a button is way easier than picking up and staring at your phone while waiting for it to catch your face. I am so used to pulling my phone out of my pocket with the my finger on the touch ID button, it's unlocked at ready by the time I'm looking at it. FaceID is a nuisance.

Enjoy your opinion though, the nice thing is we don't have to agree to enjoy our iToys.
 
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I think Tim was told by the Board to get rid of all the "old guard". They'll all leave with staggered exits. Is this coming when Ive released his coffee table book.
 
This is good for him, now he doesn’t just have to focus on electronic devices. I would be cool to see him do other things.
 
They already have someone new - iPhone 12

genius_holding_iphone.jpg
 
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DevNull0 said:
It's a matter of opinion so I'm not going to argue or say you're wrong. But in my opinion, pressing a button is way easier than picking up and staring at your phone while waiting for it to catch your face. I am so used to pulling my phone out of my pocket with the my finger on the touch ID button, it's unlocked at ready by the time I'm looking at it. FaceID is a nuisance.

Enjoy your opinion though, the nice thing is we don't have to agree to enjoy our iToys.
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I think the thing that Apple should be doing with FaceID, is to eliminate the requirement to tap and swipe up to get to the home screen. Just tapping or raising to your face should unlock and get you to the home screen. I understand their adding the extra step, given the ability to glance and see notifications, without necessarily going all the way to the home screen, but it would make the process that much more seamless and quick if they got rid of the swipe up requirement.
 
It seemed to me that only Steve Jobs could curb Jony Ive's worst impulses, and nobody at Apple was able to say no to him after Steve died. I blame Tim Cook for most of that, but still, I'm not going to be crying any tears if Jony Ive has less and less influence over Apple's product designs. Honestly, he's seemed like more of a detriment of late, and some of the stuff Apple put out in recent years felt like Jony Ive was phoning it in.

If Apple moves more into a function over form style, and some real engineers are driving more of the design considerations, I will consider that a very positive step. You know, like making battery life a priority, or including more than one port on things, or maybe putting more things inside the box, instead of a sea of dongles and attached peripherals. Maybe things like heat will finally be taken into consideration instead of just making things smaller and more thermally limited.
 
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That’s huge but at the same time I’m not exactly shocked. Jony’s involvement was questionable anyway. Still I don’t understand him getting a brand new title a few years ago and returning to day to day operation at the company (last year?). I guess that’s it without his partner in crime Steve Jobs. I’m not sure if I should celebrate or be sad because that’s really the end of an era. Anyway, thanks Jony for the job you did. I will always love my first iPhone the iPhone 4 and my first ever laptop the mid 2011 MacBook Air. I will never forgive you though for the iOS 7.
 
In regards to Ive leaving, it’s a common thing for designers to move on from any company or project. Creatives like to create and when you’re stuck working on just a few items a year, it has to start to get stale. I’m sure he loved designing the on the grand scale that Apple Park allowed, not to mention the minutiae of all the elements that went into it, and now that it’s done, he’s ready to do more.

He’ll likely get a few big name clients to work for post Apple, and we’ll see very little of him and his work over the next 10 years as he realizes he can actually take time with friends and family instead of burning the candle with work.
 
I’ve always appreciated Jony Ive. I think he has a really unique mind that was able to develop products that are very aesthetically pleasing over the years, and the Apple Watch being one of them. He has been a long-time talent for Apple, I wish him luck in his future, he will be successful no matter what he does.
 
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Enclavean said:
“Ive is set to leave the company later this year, but Apple will be among his new company's "primary clients."”

Butterfly keyboard gen 4 coming soon
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Jony took the axe for 5 years of ruined keyboards and ruining the Macbook brand. "Thin" was pushed to the detriment of quality and reputation.

You don't quit a company where you're at the top and making bank to then consult for them for less. That's the face-saving / positive spin effort.

Remember when Scott Forstall "quit" Apple and served as an advisor to Tim Cook for a while?
 
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I have to wonder if he’ll be able to make as much cash, not that it must matter to him. But yeah, I think it’s unrealistic to think that opening his own company will be a step up. He’s essentially priced himself out of the market for anyone who could benefit, with the possible exception of Apple’s primary competitors.
 
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The guy has been at Apple since 1992. I’m sure he was bored designing rounded recs year after year. Finally people can find someone else to blame for [insert Apple product they don’t like here]. John Gruber’s write up on this was pretty scathing. But it almost sounded like he was pissed because there were no little birdies floating rumors to the media. We find out Apple really does know how to keep secrets.
 
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