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Apple's Longtime Design Chief Jony Ive Leaving to Start New Design Company With Apple as a Primary Client
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If you read Gruber's take, he's done.
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Isn't that just another version of the "Everything that can be invented has been invented." quote?
Just because you have no vision for the future, that doesn't mean that nobody else has one either.
Frankly I’m surprised he didn’t leave years ago.
30 years is a long time to be at one company, especially in a creative capacity.
He’s financially set, so I’m sure the work he chooses to tackle will be driven by creativity.
I think this is a win-win situation. Apple products will finally get fresh design leadership.
30 years is a long time to be at one company, especially in a creative capacity.
He’s financially set, so I’m sure the work he chooses to tackle will be driven by creativity.
I think this is a win-win situation. Apple products will finally get fresh design leadership.
I honestly think this is best for both parties involved. Apple's design thinking hasn't moved a needle under Cook, and Ive will be allowed more freedom to be more open to more ideas. If he truly does continue to work for Apple under his own consultancy, and they aren't just saying that to cushion the stock prices, this will allow him to be more expressive and creative for future Apple products. And I do indeed believe that Apple's design culture will stay strong despite the leader leaving.
I hope he doesn't have a major role in future designs. Not because I think his designs are bad (Even though I think he's gotten a lot worse since Jobs died) but because I want to see someone new with a new approach to design.
Jobs very clearly played the role of much-needed editor to Ive's design work. That's why after Jobs died, Apple became a fashion company with form over function. It was clear that Tim Cook lacked the ability or willingness to say no to Ive.
Apple. please, please, please, functionality-accessibility BEFORE plain design-minimalism. There is something much more important than plain design: functionality. Sometimes Apple forgets that For instance, back ports on Mac instead of much useful frontal ones, lack of disk and CPU activity lights on Mac, misleading black screen while shutting down Mac not yet turned off (imagine catastrophic effects when unplugging external booting disk in a hurry), lack of matte display as previously available, lack of power button on keyboard as was previously possible, etc.
Ive's team likely had little to do with the butterfly keyboard. That is engineering, not design. Ive might have had a say into the look of the keycaps; the embossing process; the corner radii; color,; material; font style, size, and placement; stuff like that.
And Forstall is still "consulting" with Apple. I think it's window dressing to help calm investor nerves. Schiller is next, which may not be a bad thing.
It's clear that Ive has not been involved at a high level with any of Apple's recent products. The iMac is basically a 7 year old design, as is the current MacBook Pro body. iMac Pro design is just a slight modification of iMac. iPhones have been iterative with absolutely asinine looking camera bumps. The only really cool looking product in a long time is the new Mac Pro. It smacks of a much younger, urban, more modern aesthetic than Ive has shown us.
Can you imagine the line of clients he's going to have? OMG!
First, Angela and now this. Must be a hammer blow to the morale at Apple to see two possible CEOs jump overboard.
Not surprised, given Apple’s desire to become more service oriented. Ive’s designs will still be a part of Apple. I loved my teal g3 and the lampshade iMacs so much.
What I hope comes out of this is seeing the last of form over function in Apple Hardware.
Now, Mr. Kahn better step up product quality in a major way. If he brings the hardware back on track pronto I will be very, very happy.
What I hope comes out of this is seeing the last of form over function in Apple Hardware.
Now, Mr. Kahn better step up product quality in a major way. If he brings the hardware back on track pronto I will be very, very happy.
I won’t miss his bright white white white theme, pastel colors and juvenile font. He praised all this in his keynote videos.
"Jony is a singular figure in the design world...," said Tim Cook, Apple's CEO. There are plenty of talented people out there. To say someone is singular in their field, while it might be great praise, it doesn't reflect or acknowledge the many other people who might have actually done the work that Johny oversaw.
It's like bowing to a creative director of an ad agency because he/she has won so many Gold Lions at Cannes. They always take the limelight but rarely ever say it was a junior team that actually created the work.
It's like bowing to a creative director of an ad agency because he/she has won so many Gold Lions at Cannes. They always take the limelight but rarely ever say it was a junior team that actually created the work.
I mean, what's he going to design? If I were him, perhaps I'd never want to look at anything with a circuit again.
So, here we go. Jobs, Ive, Forstall. The old skewl is gone. The new generation will shepherd this ship forward.
He's not really leaving
“Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built. After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.”
“Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built. After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.”
