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Apple's Longtime Design Chief Jony Ive Leaving to Start New Design Company With Apple as a Primary Client
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While I would like Forstall back. He didn’t design the slippery soap bars as you call em. He was only in charge of iOS design.
It will be interesting to see how this shakes out. He has been instrumental to Apple's past success, but some of its current issues regarding lack of innovation seem to stem from being beholden to those past successes.
So, it could be exciting or awful.
So, it could be exciting or awful.
No Jobs, Ive or Forstall. No more DNA left from the Jobs era. ¯\_(ツ)_/¯
No, he is, well, was the lead design guy, one industrial designer of a small team of talented industrial designers at Apple.
I suspect he feels constrained at Apple now and wants to pursue other types of industrial design beyond the other projects outside of Apple over the past few years.
It's fitting that the Mac Pro was his swan song and a thinly disguised F*** Y** to a certain group of people who shall remain nameless...but we know who they are.
Despite Apple being a client of his new firm, don't expect it to be more than broad strokes and a fleeting few designs to help him on his way, if that.
What this means for the Mac, the iPad and the iPhone is now anyone's guess...I think its too soon to read the tea leaves yet.
No..
After the mess he did with iOS 6 and Apple Maps. Hell No
Anyway.. this is a shock to me. Wasn’t expecting this to come. Very sad though
You and those 25+ Likes need to educate yourselves. Forstall was a software engineer. He had nothing to do with the design of these products.
It will be interesting to see how this shakes out. He has been instrumental to Apple's past success, but some of its current issues regarding lack of innovation seem to stem from being beholden to those past successes.
So, it could be exciting or awful.
As long as they expand the list of design requirements beyond 'thin' it'll be an improvement. Most apple devices today look like they're being swarmed by albino squid dongles and humpbacked whale battery packs.
Sure he's great, but fresh blood is good, and we all instinctively know with design this can be so.
It's not clear if things will improve, but change can be good.
Also, he may have had too much power. We shall see.
It's not clear if things will improve, but change can be good.
Also, he may have had too much power. We shall see.
It's been clear for a while that Jony's become very bored at Apple. The fact that he made designing all the minutiae at Apple Park his priority for like two years speaks volumes.
He needs to design other things before he goes crazy, and that's what he's going to do now.
He needs to design other things before he goes crazy, and that's what he's going to do now.
Why have one company pay you an outrageous amount of money for mediocre designs when you can have multiple?
#greed
#greed
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Rumor has it that Ives' new company will focus on making working iPhone, MacBook, iMac and Apple TV models (licensed by Apple) for the miniature dollhouse consumer market. Ives believes this will give him even more freedom for thinness.
Nothing wrong at all with changing things up. The designs have become dull and functionality has been trumped by design. iPhone is slowing down. Could invigorate Apple.
The Mac Pro was the final nail in Ive's coffin at Apple. The device turned out to be a fake of something functional without even a capacity for a second CPU.
I won’t miss his slow pretentious cringey voiceovers. Those commercials got so cliché they became parodies of themselves.
My first reaction: Holy $hi t!
Upon consideration: this isn’t as disruptive as it sounds. Jony gets to move back to the UK as he’s always wanted and he gets to diversify his legacy by designing for other companies that he chooses. Apple gets to keep him designing for them into the indefinite future without a cloud of uncertainty hanging over them and shareholders.
A win for everyone, I think. Still, symbolically, it’s a significant event.
Upon consideration: this isn’t as disruptive as it sounds. Jony gets to move back to the UK as he’s always wanted and he gets to diversify his legacy by designing for other companies that he chooses. Apple gets to keep him designing for them into the indefinite future without a cloud of uncertainty hanging over them and shareholders.
A win for everyone, I think. Still, symbolically, it’s a significant event.
Don't let the door hit your arse on the way out. Shame you will just now be able to double dip and get paid by your firm and apple. If Tim Cook had any cajones, he would not be using his firm and find someone willing to build in a bit more function than form.
Just 5 years ago this would have seen to have been a disaster.
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A great designer without a visionary is just evolutionary. Combined they a revolutionary.
Ive hasn't had his business disruptor partner for many years. Set sail Sir. It was a good run.
Ive hasn't had his business disruptor partner for many years. Set sail Sir. It was a good run.