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Woah! Definitely out of left field on the timing, but it was going to happen sooner or later. The man is aging, wanting to try different things, etc. And Apple will be one of his top clients so he will still maintain an advisory role and a strong relationship with the company for sure.

There is another Jony Ive out there eager to breathe new life into Apple, and I have no doubt Jony will be around from time to time mentor him or her :)
 
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Maybe expand his thinking doing design for other companies then passing that back to Apple and will allow Apple to hopefully explore different design ideas from other sources.
 
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I've long felt that Ive's aesthetic has overridden more practical considerations of functionality over pure elegance of form. I do hope this provides an opportunity for other voices to be heard within Apple that may pull the products back from the brink of reduced utility in the pursuit of trimming off that extra millimeter and reducing that extra gram.
 
"Apple will be among his new company's "primary clients.""

So... nothing really changes except there will be a "Designed By Johnny" logo on devices now.

Looking forward to the limited edition iPhone IveX, with a $500 premium.
 
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