Apple's Mac Sales Down in Q3 2018 Amid a Lack of Updates

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Apple's worldwide Mac shipments were down in the third quarter of 2018, according to new preliminary PC shipping estimates shared this afternoon by Gartner.

During the quarter, Apple shipped an estimated 4.9 million Macs, compared to 5.4 million in the third quarter of 2017 for an 8.5 percent drop. Apple's market share also declined, dropping from 8 percent in 3Q17 to 7.3 percent in 3Q18.

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q18 (Thousands of Units)​

Apple continues to be the number four PC vendor in the world, ranking below Lenovo, HP, and Dell, but above Acer and Asus. Lenovo was the number one vendor during the quarter, shipping an estimated 15.8 million PCs for 23.6 percent market share.

HP came in second with 14.6 million PCs shipped for 21.8 percent market share, while Dell was third with 10.7 million PCs shipped and 16 percent market share. Acer and Asus both shipped around 4 million PCs for 6.1 and 6 percent market share, respectively.

Apple's Market Share Trend: 1Q06-3Q18 (Gartner)​

Apple's decline in Mac sales is no surprise as the company has yet to update much of its Mac lineup for 2018. The only Mac that has seen a refresh so far is the MacBook Pro, with MacBook, MacBook Air, and Mac mini updates still on the horizon for a fall launch.

Falling Mac sales come amid stagnant growth for the overall worldwide PC market. A total of 67.2 million PCs were shipped during the quarter, an 0.1 percent increase from the third quarter of 2017.

Apple also saw a decrease in Mac shipments in the United States during 3Q18. Apple shipped a total of 2 million Macs during the quarter, down from 2.2 million in 3Q17, for a 7.6 percent drop in growth and 13.7 percent market share.

Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q18 (Thousands of Units)​

HP was the number one PC vendor in the United States, shipping 4.5 million PCs for 30.7 percent market share. Dell came in at number two with 3.8 million PCs shipped and 25.9 percent market share, while Lenovo was third with 2.3 million PCs shipped and 15.4 percent market share.

IDC also released its own shipment estimates this afternoon, noting a similar decline in sales for Apple. According to IDC, Apple shipped 4.8 million Macs during the quarter, down from the aforementioned 5.4 million, a decline of 11.6 percent.

In IDC's rankings, Apple falls below Lenovo, HP, Dell, and Acer, coming in as the number five worldwide PC vendor. IDC's data also suggests an overall worldwide PC market decline of 0.9 percent rather than the 0.1 percent growth noted by Gartner.

Apple could see its Mac shipments jump back up during the fourth quarter of 2018 and the first quarter of 2019 as there are multiple Mac updates that we're expecting towards the end of the year, perhaps as early as October.

It's important to note that data from Gartner and IDC is preliminary and the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, Gartner said that Apple shipped 4.6 million Macs worldwide during the third quarter of 2017 when the actual number was significantly higher at 5.4 million.

Article Link: Apple's Mac Sales Down in Q3 2018 Amid a Lack of Updates
 
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Baymowe335

macrumors 603
Oct 6, 2017
5,159
9,031
They report Mac sales in earnings, so I’ll wait for the real numbers from Apple. I’m sure they are down as Apple prepared for as well, it no point in looking at made up numbers.
 

[AUT] Thomas

macrumors 6502
Mar 13, 2016
374
313
Graz [Austria]
When the MacBook Pro finally gets a 4K screen sales might pick up again... currently these devices are quite overpriced.
The Air is outdated, so is the 12" MB. Everyone is waiting for the keynote...
article said:
It's important to note that data from Gartner and IDC is preliminary and the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, Gartner said that Apple shipped 4.6 million Macs worldwide during the third quarter of 2017 when the actual number was significantly higher at 5.4 million.
Not even rumors, rather guesstimates...
 

falainber

macrumors 68000
Mar 16, 2016
1,621
2,198
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MR: "Apple's decline in Mac sales is no surprise as the company has yet to update much of its Mac lineup for 2018"

Lack of update may or may not be material to this drop. It's a year over year comparison. Did Apple update Macs in Q2 last year?
 
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Ishayu

macrumors regular
Jan 18, 2012
183
542
Denmark
Good.

There is no excuse for the current line-up. It's a pile of crap.

Mac Mini hasn't been updated since 2014, and the 2014 version was weaker than the 2012 version.
iMac hasn't been updated in a while and doesn't have powerful graphics to power its 5K display and doesn't use the latest generation Intel chips.
The iMac Pro is $5000. Although it is fairly priced for what it is, it's obviously not going to move a lot of units.
The Mac Pro hasn't been updated since early 2014, and it's a literal trash can.

The MacBook Air hasn't been updated since 2014 and is woefully out of data.
The MacBook is an extremely underpowered machine that certainly is not worth the money. It's also got a terrible keyboard.
The MacBook Pro is alright, but it's very expensive and I don't like the keyboard.

So yeah, Apple deserves declining Mac sales. Give us something decent already, for ****s sake! We wanna use your OS but there is literally no useful hardware we can put it on. Come on!
 

magicschoolbus

macrumors 65816
May 27, 2014
1,465
4,969
Lack of updates and higher prices.

Outdated equipment for a higher price tag.... no thanks!

This is Tim Cook’s Apple.

I work in the creative field and there’s even talk about some departments shifting to windows. Can’t believe it, but Apple has made their focus iPhones and iPads and watches.

“What’s a Computer” - Apple
 

waquzy

macrumors 6502a
Sep 9, 2013
726
736
Leicestershire, UK
Good.

There is no excuse for the current line-up. It's a pile of crap.

Mac Mini hasn't been updated since 2014, and the 2014 version was weaker than the 2012 version.
iMac hasn't been updated in a while and doesn't have powerful graphics to power its 5K display and doesn't use the latest generation Intel chips.
The iMac Pro is $5000. Although it is fairly priced for what it is, it's obviously not going to move a lot of units.
The Mac Pro hasn't been updated since early 2014, and it's a literal trash can.

The MacBook Air hasn't been updated since 2014 and is woefully out of data.
The MacBook is an extremely underpowered machine that certainly is not worth the money. It's also got a terrible keyboard.
The MacBook Pro is alright, but it's very expensive and I don't like the keyboard.

So yeah, Apple deserves declining Mac sales. Give us something decent already, for ****s sake! We wanna use your OS but there is literally no useful hardware we can put it on. Come on!
Decent? Are you kidding me? The MacBook(pick any) is still better than all the other windows laptops. Case closed my friend.

You don't like the keyboard? That's your problem. I think it's the best keyboard out there, trying going back to the old keyboard is like cutting the bread into slices again.
 

ChrisMoBro

macrumors 6502
Oct 31, 2016
452
1,835
Lack of updates and higher prices.

Outdated equipment for a higher price tag.... no thanks!

This is Tim Cook’s Apple.

I work in the creative field and there’s even talk about some departments shifting to windows. Can’t believe it, but Apple has made their focus iPhones and iPads and watches.

“What’s a Computer” - Apple
In my creative field (motion graphics/animation/video production) so many people have made the jump to Windows. It’s not perfect but they’re so much more powerful and cost effective.
 

magicschoolbus

macrumors 65816
May 27, 2014
1,465
4,969
In my creative field (motion graphics/animation/video production) so many people have made the jump to Windows. It’s not perfect but they’re so much more powerful and cost effective.
Same field here.. I work at a TV network and our editors are even moving over.

I guess Apple could care less about the people that created their image to begin with.
 

swingerofbirch

macrumors 68040
The problem is recently when Apple has made updates, they've been downgrades for many of their core customers.

Their most powerful pro machine, the iMac Pro, is completely un-upgradeable.

The MacBook Pro has had a keyboard that after three revisions is still disliked, and the first two revisions are under class action law-suits. They moved to all-USB-C, and they can't move the industry like they did with the first iMac only having USB-A which caused the market to move toward USB because computers are now only one of many types of personal computers people use (the predominant type being smartphones). So it's not as critical that the market move to accommodate this and people are left in dongle-world. Plus, this computer to me does not seem like a pro-model. It seems more like the old Air was when it came out: very thin, svelte, but sort of impractical. The battery is glued to the top case and keyboard. You can't upgrade anything.

I have had three relatives buy a Mac in the last year—one just days ago. They all were insistent on sticking with the Mac. And all three bought MacBook Airs. Why? Even though the display is subpar, even though the chips are old, even though it's overpriced for what it is, it's the only Mac left with ports they use on a daily basis and has some key travel.

I would guess their least upgraded models are their best sellers. Who knows what will happen when they "upgrade" the MacBook Air. It might not actually be an upgrade.

I used to feel the same about Apple's software. I remember thinking there hadn't been an iWork update forever, and it finally came and I realized I should have been careful what I wished for.