Apple's Mac Site Features Fictional 'Lumon Terminal Pro'

[MacRumors]

Apple is going all out with promotions for the popular Severance Apple TV+ show today, and as of right now, you'll find a new "Lumon Terminal Pro" listed on Apple's Mac site.

The Lumon Terminal Pro is designed to look similar to the machines that Severance employees like Mark S. and Helly R. use for macrodata refinement. The Terminal features a blue keyboard, a small display with wide bezels, and a trackball for navigation purposes.

Unfortunately, you can't actually buy a Lumon Terminal Pro, though it would undoubtedly sell well to Severance fans. Apple's page links to the company's actual Macs, and to a behind the scenes editing video that Apple shared this morning.

The second season of Severance wrapped up last Thursday, so the entire series is now available to stream on Apple TV+. Apple renewed Severance for season three, and Severance director Ben Stiller has promised that it won't take another three years for us to get another season.

Article Link: Apple's Mac Site Features Fictional 'Lumon Terminal Pro'

 

[Veinticinco]

More vaporware. Sack Tim Cook!

 

[TVreporter]

Love the show!

Trackball and it doesn’t come with Siri or Apple Intelligence — it would sell millions!!

 

[captainmanzana]

8GB RAM for the base model in 2025? penny pitcher strikes again..

 

[xxFoxtail]

As someone who loves retro-futuristic computers, I’d buy one of these! I have an old Zenith DOS portable laying around I got from my parents that reminds me of this.

 

[sw1tcher]

Apple is going all out with promotions for the popular Severance Apple TV+ show today, and as of right now, you'll find a new "Lumon Terminal Pro" listed on Apple's Mac site.

I guess when the Apple TV+ service is losing $1 billion per year you need to resort to cheap gimmicks to promote the shows whenever and wherever you can.

 

[xiJulian_]

At least they admit they’re the Lumon here

 

[Think|Different]

Apple really has to find a non-compromising way to sell, at minimum, some t-shirts or something for this show and others.

 

[JTK Awesome]

I guess when the Apple TV+ service is losing $1 billion per year you need to promote the shows whenever and wherever you can.

And distract everyone from vaporware like Apple Intelligence, CarPlay 2, and AirPower.

 

[Larsvonhier]

And distract everyone from vaporware like Apple Intelligence, CarPlay 2, and AirPower.

... so easily distracted?

 

[the future]

I guess when the Apple TV+ service is losing $1 billion per year * you need to resort to cheap gimmicks to promote the shows whenever and wherever you can.

* According to a dodgy, paywalled „report“ by an analytics company without any access to actual subscriber numbers and/or cost/benefit data which also, without any shame and/or logic, correctly states that Apple services, and especially Apple One, which TV+ is part of, do make huge profits each and every quarter.

 

[DougiePhresh]

The cliffhanger at the end of season 1 felt natural and kept me genuinely interested in the show and I was super excited for season 2. The season 2 finale felt forced and the whole season like a waste of time - keeping fans barely engaged and then hitting us with another, forced cliffhanger to coerce us into watching a third season. Sadly, I’m likely out on season 3 - release it or not, I’m indifferent. You lost me on this one, Apple.

 

[NervousFish2]

This show has really grown on me. Maybe not as good as the very excellent Silo, or the very excellent Foundation. But definitely the kind of thing I hope they keep producing. Season finale was superb.

 

[ignatius345]

I feel like we're maybe 3 months away from seeing a Kickstarter for a mechanical keyboard+trackpad+housing combo that you drop a Mac Mini into to simulate this Lumon terminal.

 

[russell_314]

Unfortunately, you can't actually buy a Lumon Terminal Pro

I feel this is a mistake on Apple’s part. If they could make a functional version of this for under $2k, I would buy it.

 

[applefandog]

This is awesome. I love this kind of thing.

 

[tarkeybear]

"Praise Kier"!

 

[rizzo41999]

Still no Wang 2200!

 

[erinsarah]

The cliffhanger at the end of season 1 felt natural and kept me genuinely interested in the show and I was super excited for season 2. The season 2 finale felt forced and the whole season like a waste of time - keeping fans barely engaged and then hitting us with another, forced cliffhanger to coerce us into watching a third season. Sadly, I’m likely out on season 3 - release it or not, I’m indifferent. You lost me on this one, Apple.

Clearly you watched a different show than I did.
Aside from the finale being completely and totally bonkers, I walked away thinking of about 15 plot directions that could now be lined up, which I cannot share here for risk of spoiling it for someone.

Also, for those complaining that this is a waste of time, money and effort when Apple should be focusing on getting Apple Intelligence to work...you do realize that the company consists of more than one person, right?

 

[redheeler]

Should've been an April 1st joke and website made up exactly like a normal product with tech specs, preorder button and everything. That would've been epic! I guess Apple doesn't celebrate April fool's though.

 

[spazzcat]

I guess when the Apple TV+ service is losing $1 billion per year you need to resort to cheap gimmicks to promote the shows whenever and wherever you can.

You know if you change the title of that article to “ Apple is spending $1B a year on quality content,” it has a whole different meaning, but wouldn't get the clicks.

 

[spazzcat]

And distract everyone from vaporware like Apple Intelligence, CarPlay 2, and AirPower.

Apple Intelligence has shipped several parts; the only thing that hasn't shipped is the personal context Siri.

 

[attohs]

Put a Mega II in this and sell it. I'd buy one.

 

[nutmac]

I am such a nerd. For a moment there, I thought Apple released Lumon Terminal Pro font.

 

[con2apple]

Honestly? Apple continues to present itself as an innovative device manufacturer. And not as a funny media company. They desperately want to maintain a façade of perfection. See the lack of apology regarding Siri and Apple Intelligence.

But then such a "humorous" advertisement for a TV SERIES ON THEIR OWN SUBSCRIPTION.

This is as uncharacteristically Apple as the debacle surrounding AI.