Looking forward to it. These will be in high demand — depending on how many they can actually manufacture, I’m guessing at least 10m units sold in the first full year.
As I said to someone else, at $2000 price point it is no longer a mid-tier consumer product but a luxury product.Let’s say the rumored price point is true. And let’s guess a BOM of $2000, because why not, these are all guesses.
At your low sales guestimate of 4 million, that’s $4B in profit.
Hardly a trip.
Just kidding, this is Apple car. You just drive in VR to work and work in VR…
Yeah I know, wishful thinking on my part.Oh, you think? Nope, it’s not gonna be that easy. There will be couple of months of follow up articles involving reactions to release, some loving it, some hating it. So, unfortunately, we are looking forward to at least several more months of front pages being dominated by this thing
Yeah I know, wishful thinking on my part.
They got the render wrong.I'm just happy to see a different render than the horrible ski goggles.![]()
You can buy it and keep it sealed just to sell it at 100 times the original price in 15 yearsAs an Apple fan, I am happy to see it attempt to introduce a new product line, and to venture into a new frontier. I still don't know why I would ever want to buy a VR headset, especially one that runs out of battery every two hours, but I can see benefits to society.
I personally will not ever purchase a generation 1 product ever again, after being burnt by thunderbolt 4 woes, but I will be cheering Apple on from the sidelines.
Go Apple Go!
I have to respectfully disagree. VR will mostly be terrible for society. Look how bad things have gotten just with (anti) social media. VR is going to destroy many people's lives because they'd rather be in a fantasy land than deal with living in reality. Reminds me of a painting I saw a few years back where this disheveled looking kid, living in absolute squaller, has a VR headset on with a little half smile on his face.As an Apple fan, I am happy to see it attempt to introduce a new product line, and to venture into a new frontier. I still don't know why I would ever want to buy a VR headset, especially one that runs out of battery every two hours, but I can see benefits to society.
I personally will not ever purchase a generation 1 product ever again, after being burnt by thunderbolt 4 woes, but I will be cheering Apple on from the sidelines.
Go Apple Go!
Remember before the ipad came out analysts said it was gonna be $1k+? Then It came out at half that. I too, I wouldn’t latch onto rumors about prices. My guess would be it might even be a third of what people are thinking.799-1,000 would be an interesting and shocking price point. At that point, even people dismissing this product might actually give it thoughtI wouldn't latch too strongly on the rumored $3K price. That's just a speculative number tossed out by a tech journalist with an imperfect track record.
Many people love to cling to that number as it's an easy entry point into giving Apple a good bash and a reason to call it a flop. Even though it's based on essentially nothing.
The examples you site are based on iPhone's success years after it became a success. iPhone wasn't a big hit in the first year. It only became big seller after they dropped the price and added an App Store. They won't sell more than 1 million of these in year 1. But by year 4, they will have outsold every other headset maker. Apple is playing the long game again just like they did with iPhone.They might want to avoid the term "sprint", given it will trip right out the gates.
My guess is 4-5 million sold in a year, which in a market as big as the iPhone and Android is a disaster. Apple Watch did minimum 15 million first year, but that was 2015. iPad sold the same or more as AW in its first year and outgrew Mac sales within 80 days, but that was 2010. Those were times when iPhone market share and size was not even half of today.
If they tout this as a "revolutionary product", the responses from pundits are gonna be vicious.
People said the exact same thing about video games.I have to respectfully disagree. VR will mostly be terrible for society. Look how bad things have gotten just with (anti) social media. VR is going to destroy many people's lives because they'd rather be in a fantasy land than deal with living in reality. Reminds me of a painting I saw a few years back where this disheveled looking kid, living in absolute squaller, has a VR headset on with a little half smile on his face.
It's a double edged sword. VR will no doubt cause serious addictions and send people into a deep pit of isolation, but on the other hand the interactions people have in VR will be more humane and less combative than social media.I have to respectfully disagree. VR will mostly be terrible for society. Look how bad things have gotten just with (anti) social media. VR is going to destroy many people's lives because they'd rather be in a fantasy land than deal with living in reality. Reminds me of a painting I saw a few years back where this disheveled looking kid, living in absolute squaller, has a VR headset on with a little half smile on his face.
People said the exact same thing about video games.
🤓☝️As I said to someone else, at $2000 price point it is no longer a mid-tier consumer product but a luxury product.
Price and revenue is merely there as a jangling set of keys for Wall Street mouth breathers.
Raw Sales Figures matter more in the luxury category.
Apple could sell a $2,500,000 car and sell 2000 of those for $4.5 Billion.
You see now how raw sales numbers matter more than some amateurish obsession over revenue?
And that's not $4B in Profit, that's $4B in REVENUE. Revenue ≠ Profit. It's getting frustrating here, man. Apple may spend $1500 marketing, manufacturing, shipping, paying employees to sell, gas and fuel costs, packaging, advertising, etc per machine for the first gen and make $500 in INCOME.
There are COSTS associated with a device, it just doesn't magically fall down the chimney after Santy Claus visits.
As I said to someone else, at $2000 price point it is no longer a mid-tier consumer product but a luxury product.
Price and revenue is merely there as a jangling set of keys for Wall Street mouth breathers.
Raw Sales Figures matter more in the luxury category.
Apple could sell a $2,500,000 car and sell 2000 of those for $4.5 Billion.
You see now how raw sales numbers matter more than some amateurish obsession over revenue?
And that's not $4B in Profit, that's $4B in REVENUE. Revenue ≠ Profit. It's getting frustrating here, man. Apple may spend $1500 marketing, manufacturing, shipping, paying employees to sell, gas and fuel costs, packaging, advertising, etc per machine for the first gen and make $500 in INCOME.
There are COSTS associated with a device, it just doesn't magically fall down the chimney after Santy Claus visits.
Steve Jobs started out in the PC market, pushing computers for years and years, with the market not taking off for many many years after those years and years.Apple jumps into a declining market with a product mounted on people’s faces and that features a belt battery dongle that only runs for two hours.
This is an un-Apple like move from top to bottom. From where I sit it has drastic failure splashed all over it. I don’t see a use case, the prospect of a killer app or anything suggesting that a majority of people will actually want to put Apple’s hardware on their faces (and around their heads and on their belts.) Add to that what will no doubt be a high purchase price to, in effect, have the “privilege” of being mocked mercilessly by friends, family and the media for looking like a total dork.
Tim Cook is John Scully, not Steve Jobs.
I think this mockup looks awful, simply because it doesn’t look like it will fit any face, much less a variety of faces.That headset render looks way too good to be real, though I'd be so impressed if Apple debuted something genuinely stylish for their headset (as opposed to how VR headsets, you know... usually look 😅).
I think this is the closest technology will get to a holodeck in my lifetime. So I'm on board with it as long as it's well-implemented (a point I keep coming back to, since no existing ar/vr devices have been particularly well implemented yet). Get this technology and generative AI playing nicely together, and it's really not that far off from a holodeck.I think that's still up for debate – it will all depend if the reality offered inside the product is better than the reality offered outside the product. Arguably dystopian, of course, but it's where a large part of humanity is likely headed (unless the Holodeck arrives first).
You can't stop progress, people want more immersive experiences.. this will happen with or without Apple, and it will be very popular.People said the exact same thing about social media, and they were right.
My point stands.You can't stop progress, people want more immersive experiences.. this will happen with or without Apple, and it will be very popular.
As someone here said, technology is, and always will be, a double-edged sword. Even today you can get hooked to tech, what's your solution? to shut down the internet and go back to living in caves? I'm sure that even with a fully working Star Trek holodeck, people will still go out to work, form intimate relationships, and society will continue to progress. Because it's a basic human need and there is no artificial substitute for these things no matter how real it may look.
I thought the same thing about my husband and son. Then 2020 happened, a heart attack, and touchless payments exploded. Now we all wear a watch, daily. And my son now answers his phone and texts.Some 8 years after the Apple Watch has been out, my very-non-geek, psychologist wife adores her iPhone/iPad, but has yet to see a need in her life for the watch. She's hardly alone there.
This will be like that, only with far less adoption than the watch. Solving a problem that doesn't need solving.
At $3000 this would only be a Gruber-Arment-Brownlee rich-Apple-fanboy toy. They gotta get the price right to be competitive, and the technology doesn't presently allow for that.
Steve Jobs started out in the PC market, pushing computers for years and years, with the market not taking off for many many years after those years and years.
In other words, Apple started out on a long trajectory before their market was proven out. Hardware development sped up with the introduction of smartphonets/tablets/smart devices - but that's because they were the low hanging fruit. Now we're back to the hard stuff again, which is why there's so many tradeoffs in this headset.
Apple understands that this is going to be a long path across quite a few generations before average people will be interested.
Lamborghini and Porsche are the same company. Volkswagen.Revenue doesn't matter with a market this small. Lamborghinis are expensive, but Porsche wants to know how many sold. Competition in the luxury market, which this device will be in, matters completely on units sold.
Price and Revenue comparison only matters in the mid-tier consumer market of $500-$1500, as that is the largest market consumer segment regardless of age, income bracket, ethnicity, etc. Consumers are more choosy over price than Upper-Tier Luxury brand segments, where focus is more on luxury than price.