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Apple's New iPhone TV Ad 'Strength' Focuses on Fitness Accessories and Apps
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Am I the only one whose brain automatically translated 'chicken fat' to a phrase that's somewhat ruder?
Considering the military marching beat of the song, it's not difficult. Is that really what Apple want their customers to hear?!
Considering the military marching beat of the song, it's not difficult. Is that really what Apple want their customers to hear?!
I prefer this kind of approach in ads, gives more time to showcase the product rather than showing off multiple features few seconds each.
Intelligent Health monitoring using portable technology is the next battle, Apple's attention to details, accuracy and precision will give them heads up over competitors who already screwed this up with inaccurate calculations and odd execution of products.
Intelligent Health monitoring using portable technology is the next battle, Apple's attention to details, accuracy and precision will give them heads up over competitors who already screwed this up with inaccurate calculations and odd execution of products.
Fitness tracking is a waste of time. At the end of the day, good old time/distance is the best tracking. Smartphone tracking is just a waste of data collected. Buy a real pulse device, if you want to improve. But you never go back to look at those data again. They just sit there, unused for normal people. But the possibility to use and try tracking is great.
That was very confusing...
Well, yes. To sum up: it is fun to try and fine that it is there. But in the end, it just sits unused for most people. Even for the very, very fitness active I know. You know, those 50 miles pr. week runners.
I get your point, but I think such apps are really good for some additional motivation, especially at the beginning of your fitness 'career'. Personally, I use an app to track my rides when I'm out with the road bike but not when I go running. The latter has become a simple daily habit that I do for the sheer enjoyment of it and without any tangible goals in mind...
By the way, the music in this reminds me of that Guiness 'rhythm of life' ad.
I'm only a 10 mile a week runner, but I agree for the most part. Biometric tracking is awesome during my run, but the main things I care about after the fact are how my average heart rate and pace have changed over time (and that's really just to stroke my ego).
The same with apps that track my footsteps. I care that I got 10,000 steps today, because that's almost like a game. If I got some recognition for an unbroken streak of successful days, that would be cool. But historical data's largely just there to be there. I can't bring myself to delete it, but don't know how on earth I'd use it.
But I'm in my mid-30 and fairly healthy. If I were older, maybe being treated for a heart condition, that info might be critical. Who knows?
This ad will not make me "run" out and buy an iPhone. I want a larger screen, larger battery, waterproof design, increased storage at the same cost, more than 2gigs of ram, ability to change the launcher, the ability to transfer content without iTunes micromanagement, optical image stabilization with larger sensor and cheaper sync cables.
I have no desire to play a musical instrument, I'm not a fitness nut and I'm not going to use an iPad to fly a 747.
Instead of these silly ads how about release teaser ads for iPhone 6. Should be much more powerful than any ad this year.
I have no desire to play a musical instrument, I'm not a fitness nut and I'm not going to use an iPad to fly a 747.
Instead of these silly ads how about release teaser ads for iPhone 6. Should be much more powerful than any ad this year.
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I think that is the point of the ad. It's not suppose to be a tech in the forefront ad -- it's an "improve your workout" ad. The iPhone is visible, yet subliminal, in that athletics takes front center. It's meant to appeal to already motivated athletic types.
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Obviously. You just stated it in your post... you are not a fitness nut. Not every ad is tailor made for you.
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Chicken Fat is a song about fitness sung and played by school kids in the 60s/70s. Apple's use here clearly is both retro and also to get the attention of late baby boomer and early Gen Xers who remember the song.
If you are unsure of the song look up the lyrics.
I was agreeing with the folks that said it was a good commercial until I read your post. You have good insight I think. Now I agree with you instead. Bad ad. Pull it. It's not even directed at the over 40 set, more at the failing health well-over-50 set who doesn't want an iPhone 5s any more anyway 'cause the text is too small for them to read.
if only exercise was as fun as it looks in this ad.
It is to me. Wasn't at first though.
It is interesting to see the new direction Apple is pushing. They went from what I thought was a consumer electronics centric company to now branching out into lifestyle type things. Which is a good way to try and expand customers I guess. But I dont know how broad the market is for people who are so excercise obsessed they have to track every little detail.
I know some people who are runners. Run every day, sometimes twice a day plus working out in the gym with weights etc.... And if they dont get their run in at a minimum they complain, get cranky, their whole mood changes drastically.
Kinda sounds like a crack addict, or an addicted cigarette smoker, etc.. There is no denying they are hooked on the endorphines etc that excercise produces.
This is also an excellent point. As long as they're only putting the ad on when this rapidly disappearing demographic would be watching the boobtube I guess it would work. When are older intelligent, educated, white, jock-inclined formerly soccer moms and dads who had 1.1 children watching boobtube? Tuesday night?
I think people have been barking up the wrong tree, expecting Apple to come up with an "iWatch". I'm not saying it will never happen, but when Cook said the company was interested in wearables, it seems more and more like he wasn't signaling that Apple was going to produce devices but instead pushing the HealthBook platform to integrate all of these devices, making the existing Apple products the center of a network of connected "things". (Ditto for home automation.)
Wearables are still too niche of a market for Apple to devote its limited resources (odd phrase for a company as flush with cash as they are, but they keep a relatively small engineering department), but anything the enhances the Apple ecosystem as the center of users' digital life? That's very Apple in outlook.
Wearables are still too niche of a market for Apple to devote its limited resources (odd phrase for a company as flush with cash as they are, but they keep a relatively small engineering department), but anything the enhances the Apple ecosystem as the center of users' digital life? That's very Apple in outlook.
Careful, your youthful ignorance/arrogance about age is showing. My parents (75) and most of their friends -- some early 80s all have iPhones. Maybe you watch too much TV and think if you are 60+ the tech gestapo comes to your home and removes all gadgets and gives you a Jitterbug.
I'm in the over 40 set. I think it's a great ad showcasing the fact the iPhone is more than a phone/portable game machine/calendar/email/text device. Most of my friends fade out at the mention of tech and have no idea they could easily trade in their Garmin GPS for, say, the iSmoothRun app (what I use). Or that the iPhone can help w/ their golf swing. This ad helps illustrate all of that.
At 0:09, what is that wet round disk that the wet chick in the swimming pool puts on her water sensitive iphone 5s that's right at the edge of the pool?
Is that an as yet unannounced Apple product? Is it what we all thought would be iWatch?
Is that an as yet unannounced Apple product? Is it what we all thought would be iWatch?
Where have you been lately? Where do you live? This happens automatically in my neighborhood. Only a jitterbug if over 60!
Thank you! Thank you! Thank you!
Um... apparently you don't realize there are a ton of running/cycling GPS apps that replace stand alone. They track route, distance, pace, cadence, built-in metronomes, even HR if you have a strap. Many of these apps are more accurate than the stand-alone devices because they rely on the iPhones LTE data and can better pin point nuances of your path.
At the end of the day no device is going to make you improve. You have to do the work. True if you use a stand-alone or app. But the robustness of some of these apps can help guide you were you are going wrong or eliminate the need for an additional piece of equipment.
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I think the question is where have YOU been?
I live in D.C. loaded w/ 60+ers and def. do not have Jitterbugs; my parents further down the coast. You sound like you live in a hospice for people recovering from a stroke. Honestly, I know lots of people 50+ and I don't know anyone w/ a Jitterbug. Maybe that's a thing in rural areas, but in my urban experience, not so much.I think the question is where have YOU been?
Ah. I see. We might as well be on different planets. Mars over here.
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0.11s what is it ????
I think it's what we thought would be iWatch. I guess they're going to announce it soon?