Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple's New iPhone TV Ad 'Strength' Focuses on Fitness Accessories and Apps
- Thread starter MacRumors
- Start date
- Sort by reaction score
i too am looking for another app in there. i wanted to know what app was showing the pushups and keeping reps.
I just saw the ad and I remembered the song like it was yesterday. When the song came out in 1961, I was 7. I remember a change in the playground activities whereby we had to do exercises and were tested on our performance. Iirc, it was a national program started by JFK. It became known as PE (physical education).
The vocalist sure sounded familiar, too, and was one of those "oh yea!" moments when learning it was the great performer Robert Preston.
The vocalist sure sounded familiar, too, and was one of those "oh yea!" moments when learning it was the great performer Robert Preston.
I think its not easy for Apple to sell products that focus on fitness.
I am into running (up to marathon distance), off road cycling, road cycling and have done inline speed skating at competetive level for some time.
Even tough I own two Macs, I do not think of Apple when it comes to fitness related devices.
For me, Apple is all about convenience. It is "click on the content, sit back, consume and enjoy". Obviously they do that kind of stuff very well. But this way Apple is more related to obesity than to fitness.
Go to a runners club and ask who makes goot fitness devices. I think they will name Garmin, Polar, Suuntu etc. but not Apple.
I know there was that "Nike + iPod" thing but that did not catch on very well.
Christian
Wow, kudos to you. I'd go ape crazy (in a good way) knowing that my app got featured in Apple's ads. Well done.
Did Apple reuest your permission or notify you before they decided to feature your app in their ads?
Thanks! Apple did not notify me as I was a contractor to TRX. Not sure if they notified TRX or not.
----------
TRX engaged me as an independent contractor to build the app, which was actually my idea in the first place when I stood there at the gym in front of my brand new TRX FORCE kit wondering how to setup and execute certain exercises.
Point Missed? Exercise as "Fun"...
I'm looking at all these comments about people into fitness not finding the ad compelling, and/or a lack of coolness and even that the song is annoying, etc. And I can't help but feel that everyone seeing the ad that way has totally missed the point.
Athletes don't need to be sold on getting these products (health apps on an iPhone). Those deeply into fitness are going to get something like the iPhone & these apps to improve their workout. It's the average person who need to be talked into getting such products for their workout. The average person who usually sees exercise as a chore--something you have to do like brush your teeth. So the aim of the ad is to make exercise look fun. And a modern song showing athletes at the top of their form (as we see in many shoe commercials) wouldn't do that. Nor would it fix the ad in your mind. As someone else mentioned, love or hate the song, you'll remember this ad.
Consider how it starts out: a mischievous young man punching up that song on his iPhone (you can almost sense the grin on his face) and using it to wake his sleeping girlfriend, even as he runs in place on the bed in excitement. His girlfriend laughs as she throws a pillow at him. The feeling, in case you missed it, is one of delight and fun and "Let's go for a run!" Not only does this opening grab our attention (with the silly song), and let us know it's about putting energy and fun back into exercise, but it also VERY smartly reminds us that the first and most motivational health accessory of all is music. Even if you have no other app for a workout, the right song on your iPhone can get you up and running.
As the song continues, we do, indeed, get to see health apps as part of a lifestyle, and for some athletic types. But half of the folk in the ad are not athletes. There are a lot of non-atheletes in the ad trying to get motivated, or improve some aspect of their exercise (like the golf swing), etc. Finally, as it began, so the ad wonderfully ends, with our couple, up and running, not like joggers performing a morning chore, but running fast as they can, with so much glee that the girl squeals with delight.
In short, I think this is a great ad. It grabs your attention, shows how the products can be used, makes sure the average person knows they can help them (they don't have to be an athlete or fitness nut), shows how these products can motivate or improve, and, most importantly, urges the viewer to remember how FUN it is to be active. To be woken up by a silly song, inspired to run with someone for the sheer joy of it. Very good ad!
I'm looking at all these comments about people into fitness not finding the ad compelling, and/or a lack of coolness and even that the song is annoying, etc. And I can't help but feel that everyone seeing the ad that way has totally missed the point.
Athletes don't need to be sold on getting these products (health apps on an iPhone). Those deeply into fitness are going to get something like the iPhone & these apps to improve their workout. It's the average person who need to be talked into getting such products for their workout. The average person who usually sees exercise as a chore--something you have to do like brush your teeth. So the aim of the ad is to make exercise look fun. And a modern song showing athletes at the top of their form (as we see in many shoe commercials) wouldn't do that. Nor would it fix the ad in your mind. As someone else mentioned, love or hate the song, you'll remember this ad.
Consider how it starts out: a mischievous young man punching up that song on his iPhone (you can almost sense the grin on his face) and using it to wake his sleeping girlfriend, even as he runs in place on the bed in excitement. His girlfriend laughs as she throws a pillow at him. The feeling, in case you missed it, is one of delight and fun and "Let's go for a run!" Not only does this opening grab our attention (with the silly song), and let us know it's about putting energy and fun back into exercise, but it also VERY smartly reminds us that the first and most motivational health accessory of all is music. Even if you have no other app for a workout, the right song on your iPhone can get you up and running.
As the song continues, we do, indeed, get to see health apps as part of a lifestyle, and for some athletic types. But half of the folk in the ad are not athletes. There are a lot of non-atheletes in the ad trying to get motivated, or improve some aspect of their exercise (like the golf swing), etc. Finally, as it began, so the ad wonderfully ends, with our couple, up and running, not like joggers performing a morning chore, but running fast as they can, with so much glee that the girl squeals with delight.
In short, I think this is a great ad. It grabs your attention, shows how the products can be used, makes sure the average person knows they can help them (they don't have to be an athlete or fitness nut), shows how these products can motivate or improve, and, most importantly, urges the viewer to remember how FUN it is to be active. To be woken up by a silly song, inspired to run with someone for the sheer joy of it. Very good ad!