Apple's New iPhone XR Has Been the Most Popular and Best Selling iPhone Since October Launch

Discussion in ' News Discussion' started by MacRumors, Nov 28, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple's iPhone XR, released in late October, has been outselling the iPhone XS and XS Max every day since it first launched, Apple's VP of product marketing Greg Joswiak told CNET in an interview published today.

    Priced starting at $749, a more affordable price tag than the $999 iPhone XS or $1,099 iPhone XS Max, the iPhone XR was Apple's "most popular iPhone each and every day" since it became available for purchase.


    Though the iPhone XR has been outselling Apple's more expensive iPhones, rumors have suggested that it is not selling quite as well as Apple expected. Apple has reportedly cut both iPhone XS and iPhone XR orders following lower-than-expected demand. Apple is said to have slashed iPhone XR production by up to a third.

    Joswiak did not comment on reports of iPhone XR production cuts, and instead reiterated his statement that the device is Apple's best selling iPhone at the current point in time.

    In addition to providing details on iPhone XR sales, Joswiak said that Apple will again promote World AIDS Day on Saturday, December 1. $1 of every Apple Pay purchase made at an Apple Store, the Apple Store app, or through the Apple website from December 1 to December 7 will be donated.

    "Not only does each purchase bring us closer to an AIDS-free generation, but every dollar provides five days of life-saving medicine," said Joswiak.

    Apple also plans to turn the Apple logos at 125 of its stores red, as it has done in past years, and at 400 additional stores, red decals will be placed over Apple logos. Apple does not plan to offer any special promotions in the App Store this year.

    Apple has long supported AIDS research through its RED partnership, which sees it offering (PRODUCT)RED themed devices and donating a portion of the purchase price. Apple in October alongside other iPhone XR models launched a (PRODUCT)RED version of the iPhone XR, which Joswiak said is "incredibly" important to Apple. "It's hard to think of a higher calling than selling products that save people's lives," he said.

    Article Link: Apple's New iPhone XR Has Been the Most Popular and Best Selling iPhone Since October Launch
  2. Pez555 macrumors 68020


    Apr 18, 2010
    Not surprising, catered for the masses.
  3. CWallace macrumors 603


    Aug 17, 2007
    Seattle, WA
    So Apple likely ordered production increases instead of cuts. :p
  4. thermal macrumors regular

    Aug 3, 2009
    Vancouver, Canada
  5. BrooksA macrumors member

    Jul 3, 2014
    Just need the share price to tank some more and they'll resurrect the SE.
  6. levitynyc macrumors 65816

    Aug 19, 2006
    Wow. Sales for the XS and XS Max must be REALLY bad.

    I’ve been an iPhone guy since the beginning. I’ve owned nearly every iteration.

    I didn’t upgrade to the X last year and this year I went a little crazy and ordered a Pixel 3 XL.
  7. raniel macrumors regular


    Jan 2, 2011
    yes because this is cheaper and the X and Xs are the same
  8. Xavier macrumors 68030

    Mar 23, 2006
    But this doesn't fit with "it's the worst iPhone ever' rabble I have been hearing.
  9. iphone5att64, Nov 28, 2018
    Last edited: Nov 28, 2018

    iphone5att64 macrumors 6502

    Sep 19, 2012
  10. Starship67, Nov 28, 2018
    Last edited: Nov 28, 2018

    Starship67 Suspended


    Oct 28, 2017
    Yep best iPhone I've had since the 4S, and I have used them all before that and after that. Except 8 and X.
  11. MacFather, Nov 28, 2018
    Last edited: Nov 28, 2018

    MacFather macrumors 6502a


    Mar 16, 2012
  12. smulji macrumors 6502a

    Feb 21, 2011
    It can simultaneously be the best-selling iPhone model and not sell according to management's expectations.
  13. Focusx0131 macrumors member


    Feb 23, 2017
    The average consumer won’t see the value in OLED or 3D Touch as much as the value of saving $250 or more depending on storage so this is not surprising. Happy XR owner since launch here!
  14. avanpelt, Nov 28, 2018
    Last edited: Nov 28, 2018

    avanpelt macrumors 68030

    Jun 2, 2010
    I guess Jos didn't get the memo that they weren't going to be disclosing iPhone sales numbers anymore -- let alone details about which model was selling best. :D Although, I don't think anyone will be surprised by the fact that a phone starting at $750 USD outsells phones that start at $1,000 USD.
  15. phpmaven macrumors 68040


    Jun 12, 2009
    San Clemente, CA USA
    Much more likely that the analysts are all wrong, as usual, and sales of all models is great.
  16. AutisticGuy macrumors member

    Feb 1, 2018
    Cheaper phones sell better then more expensive phones?! Thanks Greg!!
  17. ChrisMoBro macrumors 6502


    Oct 31, 2016
    Out of the poor selling phones it sold the most. Winning.
  18. kerplunknet macrumors regular

    Oct 8, 2006
    I'd pay $1000 for iPhone XS if it didn't use PWM technology to control backlighting.
  19. neoelectronaut macrumors 68030


    Dec 3, 2003
    Southeastern Louisiana
    Wanna catch a movie or something while we're waiting?
  20. Remy149 macrumors regular

    Oct 20, 2016
    Don’t hold your breath the masses ignored that phone.
  21. rturner2 macrumors 6502a

    Jul 18, 2009
    Haha. But you no longer break down the sales numbers to share holders. So how do we know?
  22. KPandian1 macrumors 65816

    Oct 22, 2013
    Apple's VP said. Figures.

    How is this an indication of anything except that iPhone XS and XS Max are not selling well?

    No real numbers, and comparative figures from before.

    He gives a relative sales figure, and the share holders are supposed to be elated that Apple has done something great with this year's iPhones!

    It worked; since this statement from around noon today, AAPL has gone up $6, a near 4% jump for the day!:rolleyes:
  23. lec0rsaire macrumors 65816

    Feb 23, 2017
  24. ghostface147 macrumors 68030


    May 28, 2008
    If they produce another Xr next year, I'll upgrade from my X. I'm not a camera buff and don't take many pictures, so I don't mind losing the other lens. It's not as bulky as the Max. It fits right in where I want the size to be. I'd probably get yellow. I don't know why.

Share This Page