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Apple's New Siri Will Be Powered By Google Gemini
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Apple is unlikely to publicize its arrangement with Google while it develops in-house models.
So how do we know it will happen if the model isn't run by Google but on Apple's servers, Google has no access and Apple won't publicize it? Trust Gurman he's right?
So how do we know it will happen if the model isn't run by Google but on Apple's servers, Google has no access and Apple won't publicize it? Trust Gurman he's right?
why are you wondering about privacy issues when it runs on Private Cloud Compute? genuine question
It sounds like Apple is still planning that and is still building their own LLM. But to meet the Spring deadline, they will use Google for some of 2026 until later in the year, when, hopefully, Apple's LLM is ready.
As long as we can turn these features off regardless of who the provider is, it's fine with me. I'd rather not have the water and energy wasted for LLM stuff.
Also, the Bloomberg article was written by Gurman, so who knows if this really is true.
Apple has done this before:
- Leaned on Google until Apple’s in-house maps were “ready”.
- Leaned on Weather Channel until their in-house weather data was ready.
- Leaned on Intel and Qualcomm until their in-house chips were ready.
Now leaning on Gemini until their in-house solution is ready. This is a stop gap to give Apple all the time it needs to get this right, since they got it so publicly wrong the first time, yet can’t risk not shipping an enhanced Siri in 2026.
- Leaned on Google until Apple’s in-house maps were “ready”.
- Leaned on Weather Channel until their in-house weather data was ready.
- Leaned on Intel and Qualcomm until their in-house chips were ready.
Now leaning on Gemini until their in-house solution is ready. This is a stop gap to give Apple all the time it needs to get this right, since they got it so publicly wrong the first time, yet can’t risk not shipping an enhanced Siri in 2026.
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Apple evaluated Anthropic and Gemini this year, and although the Anthropic model performed better, they went with Gemini because it would be cheaper. From the previous Bloomberg article:
"Apple is paying Google to create a custom Gemini-based model that can run on its private cloud servers and help power Siri. Apple held a bake-off this year between Anthropic and Google, ultimately determining that the former offered a better model but that Google made more sense financially (partly due to the tech giants’ preexisting search relationship)."
Will the 1 trillion parameter model finally give Siri enough horsepower to figure out how to level the volume with other apps? If I'm let's say streaming YouTube on a browsers and ask Siri something, it pretty much yells at me. Might want to fix that first.
Well Apple 🍎 gave up and handed the keys 🔑 over to Google. Smart move by Apple 🍎
iPhone 18 Pro Max will be officially AI ready!
iPhone 18 Pro Max will be officially AI ready!
Don't Google pay Apple $1billion a year to be the default search engine? So in effect they both pay nothing?
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a
It's remarkable how tight Apple is with money considering the obscene cash pile they have. Meanwhile Zuck is throwing 10s of billions at AI including hundreds of millions to attract talent.
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If this is Apple simply licensing a Google model and running it privately on their own servers (without transmitting data to Google), this should only be seen as a win. It's clear that Apple cannot make their own foundational model, so licensing arguably the strongest existing model from a third party is the next best move.
This is less than ideal, but thankfully a temporary measure buying time for Apple to replace the Google model with one created by Apple.
Apple customers will need a lot of reassurance about privacy of on device intelligence and off device via private cloud compute and when one is used vs the other.
If Apple were to create a feature that traded any Apple customer data with Google, it would not go down well at all.
Apple customers will need a lot of reassurance about privacy of on device intelligence and off device via private cloud compute and when one is used vs the other.
If Apple were to create a feature that traded any Apple customer data with Google, it would not go down well at all.
For me:
Apple Intelligence - Disabled
Apple Intelligence after connecting to Gemini - Disabled
Siri - Would be disabled if I could, while keeping CarPlay
$20 billion per year, every year....and boy oh boy, did Apple try to keep that number a secret.
Apple Intelligence - Disabled
Apple Intelligence after connecting to Gemini - Disabled
Siri - Would be disabled if I could, while keeping CarPlay
$20 billion per year, every year....and boy oh boy, did Apple try to keep that number a secret.
Does 1B even cover the cost of running inference for millions (billions?) of queries from Apple users each year, let alone R&D and training and infra?
Zuck pays that much for one engineer.
Seriously why should Apple bother to do anything but collect money. They get 20B a year just by letting Google be the default search engine.
The only one in the world that can put a squeeze on Tim Apple is Trump. It's truly laughable
Zuck pays that much for one engineer.
Seriously why should Apple bother to do anything but collect money. They get 20B a year just by letting Google be the default search engine.
The only one in the world that can put a squeeze on Tim Apple is Trump. It's truly laughable
All current reports indicate Jobs is still dead. Likely to remain dead. When contacted at his grave, he declined to give a statement, or even acknowledge our reporter's questions, because he's dead. It is unknown at this time if common moaning entreaties that Mr. Jobs resume his post at the head of Apple, Inc. will be acknowledged or answered due to him being dead.
It’s rather mind boggling to witness Apple struggling in this area. To take this long, then cave-in and enter into some sort of arrangement with Google is rather lame.
With massive resources, brilliant people, the company that's as big or bigger than any other, one would think they would have a better solution. I like to think of Apple as superior to Google.
While I place little emphasis on AI for my purposes, those who want the best AI experience via a smartphone will find the Google Pixel puts others to shame. I know, I've been using Androids and iPhones concurrently for years.
I’ve also played around with local models by Google and found them to be not that great compared to others.
Obviously these models are significantly smaller than what is referenced in this article, my perception is that Google is also behind the competition on AI.
Obviously these models are significantly smaller than what is referenced in this article, my perception is that Google is also behind the competition on AI.
How dare you infest this thread with a measured reflection based on business realities and facts. This can only be a time to rush to judgement and make wild accusations.
This feels like 'going with google maps' until apple has something ready. They're way behind and it looks like someone in the company has finally accepted that and decided to just paid Google to get a proven industry frontrunner without some of the weird baggage that OpenAi's chatgpt might bring. Google already have all the use cases with the Android platform so Apple won't have to bother innovating.
I do wonder if apple are going to bother competing in this space in the future though. They're years behind and probably need to do a load of work without having the pressure of shipping something, which in itself reveals how far behind they really are.
As an aside, and I say this as a UK user of Apple devices.. It's interesting how many of us use google's services on apple phones. Google Maps, the Gmail App (to get notifications and to use gmail features like category tags), Youtube, Google Docs, Authenticator, Google Translate... Each one of them is better than the apple alternatives.
I do wonder if apple are going to bother competing in this space in the future though. They're years behind and probably need to do a load of work without having the pressure of shipping something, which in itself reveals how far behind they really are.
As an aside, and I say this as a UK user of Apple devices.. It's interesting how many of us use google's services on apple phones. Google Maps, the Gmail App (to get notifications and to use gmail features like category tags), Youtube, Google Docs, Authenticator, Google Translate... Each one of them is better than the apple alternatives.