Reply to do the math Look, you say a 20 gig hard drive is $199, ok, but thats a computer hard drive, the 5 gig in the iPod is a small portable hard drive, the smaller, the more exspensive, look at laptops and you'll understand. BTW, if your paying $199 for a 20 gig, your paying too much, up here, we don't pay over $150 for a 40 gig. Also, that %50 buck mp3 player is probally crap, how much memory for storage does it have? Not 5 gigs, and if it can be exspanded, which cheap ones like that usually cant, it still can't go to 5 gigs Also, its battery life would probally suck, and it most likely isnt firewire. What I'm saying here is that the iPod is quality, yes it would be nice if the price was lower, but, thats not the case, in all actuallity, for what you get with the iPod, all of its features, $399 is probally a real good price, look at the Rio's for instence, yes, they are cheaper, but cheaper in features as well, the $399 price tag for the iPod is justified. Have fun. BTW, I am totally excited about this, the iPod rocks, and this is only teh beginning of Apple's new products, Long Live Apple.