The rest is also above the average.
Saying that the retina display, keyboard and connectivity aren't premium, well, you don't deserve any more attention, you're ridiculous.
For the CPU, it's the best thing you can get with that TDP, when they were launched, and the newer ones don't have much better performance.
Also, what about build quality, software, battery life? That's right, you don't even try to mention it...
It seems you are living in a silo, because if you've seen what the competitors offer, its quite apparent that Apple laptops are nothing special.
This is 2016, competitors have got ahead of Apple laptops - better value for money. Apple have fallen behind - read through the posts, a lot of people feel this way. We will see what Apple release in WWDC. I hope the refreshes are *Good*.
Firstly, Keyboard - Your really trying to say the Apple laptop keyboard is Premium? Really - what is Premium about the Apple laptop keyboard? You answer me that, thanks.
Battery life - is nothing special.. a lot competitors offer the same.
Software - we are talking hardware, not software. ( OSX is good , as is Windows 10 )
Build Quality - Good better than others.
Connectivity is nothing special.. go look at the competitors, they also offer *exactly* the same connectivity as Apple. Bluetooth 4, TB, USB3 - these are no big deal in 2016. Some competitors offer USB3.1 in their latest and greatest .
What does it matter about Build Quality if the components of the machine are nothing special? Your wrapping a pig in nice clothes! Lipstick on a pig.
So Build quality and SSD maybe better than average.. still, doesn't justify higher prices. Macbook Pro is not a premium product vs what else is out there. Sure, you'll think otherwise.
You buy your over priced "Premium Product" Macbook Pro 2015 - I'm certainly not. If Apple can't can't provide Good Value For Money, there are better products out there.