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I haven’t pulled the trigger yet, but once the new models are announced, I will be the first in line. Very impressive hardware, seems they will last a long while for early adopters.
 
I’d love to grab a new machine with Apple Silicone but my job requires Windows only apps so I bought the most recent MacBook Air with an Intel i7, 16 GB of RAM of a 256 GB SSD. I could probably accomplish all my Windows related tasks by connecting to the VPN and using RDP to work in my desktop at the office but if a client calls and I’m working with no Internet I’d be SOL in certain situations. Things happen but man oh man would I love a new Mac with Apple silicon. Hopefully Microsoft nails Windows on ARM x64 and are smart enough to offer retail licenses to users who want to BOD. I’d buy a Mac with Apple Silicone tomorrow if Microsoft does it.

When confronted with workplace IT policies insisting on Windows only, I just quit and got a different job. My new employer (me) is much more open to the advantages of macOS, and my employees are encouraged to use a Mac. So much easier to support.
 
This article is written as if Apple was the only vendor who had explosive growth. No. The ENTIRE LAPTOP INDUSTRY had explosive growth except for Dell (very strange). Every vendor had 90%+ growth, including Apple. But Apple still only has 8% of notebook marketshare.

It's great to see that Apple (and others) sold so many more laptops. It's very likely because 1)more and more people are working from home (more permanently too) and need a laptop, 2)The stimulus checks (USA at least) in very early Q1, 3)the job market has been picking up in the USA so that goes back to point #1 as well as discretionary spending, 4)For Apple, it was yearly-refresh-time in late November so people bought, 5)the unemployment checks in the USA just keep on rolling in (until Sept essentially!) so it's extra money for a lot of people who choose not to work (mostly high schoolers and college kids) and rather pick up a free check.

Good news all around for all vendors except Dell.
 
The calculation is simple enough. If you're looking to spend £850+* on a new laptop, and are not tied to Windows for any reason, what else are you going to go for (assuming making an informed choice)? Nothing comes close at the moment.

* Cost of base MacBook Air from Apple refurb.

Negating the whole Windows vs. MacOS debate...The Macbooks start at $999 for a crummy 256GB drive and 8GB RAM. Let's forget about the RAM. There are dozens, multiple dozens, of Wintel machines that are $600+ that have a larger drives (what people really want in a notebook as they don't want to carry external drives) and come in 15" size screens.

Everyone wants something different in a computer, especially notebooks. I love the look of the MBA but it's by no means a fantastic price compared to anything Wintel. But I know (and everyone else) that by buying Apple, there is no choice and there is no discount. Just like Bose. Good/Great products, nonetheless.
 
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I haven’t pulled the trigger yet, but once the new models are announced, I will be the first in line. Very impressive hardware, seems they will last a long while for early adopters.
I convinced my mom to get a MBA in January and it's very nice! I am waiting to see what the new Pros have for specs and pricing. It would be great if there was some kind of M2 that had a major speed improvement over M1 (still not everything runs native on M1 (to be expected) so performance is your-mileage-may-vary). I'd also love to get a new 27" iMac if the price, colors, and performance are right to replace my 2017 iMac.
 
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Probably a chunk of that is macbook owners that usually hold onto a laptop for 5,6,7…maybe 10 years, have been compelled to replace their 1 or 2 year macbook. I bought a 2020 macbook pro that I planned to keep for quite a while, but maybe not….
This. Apple have released a product line that's a no-brainer for their existing userbase to upgrade en-masse Not just the incremental upgrades they'd have been stuck with offering them by staying with intel

but there comes a point even then, when there's going to be little need for the average M1 or M2 owner to lay out the dough for what would then be an incremental move to M3 etc

To sustain it going forwards from then, they're going to have to hope that the new product line makes a big enough splash, and provides compelling enough reason, for non mac users to make the same leap.
 
Hopefully Microsoft nails Windows on ARM x64 and are smart enough to offer retail licenses to users who want to BOD. I’d buy a Mac with Apple Silicone tomorrow if Microsoft does it.

It pains me to say it as I'd love to see it happen, but the smart move by MS may well be not to. Getting your backside handed to you on a plate by a competitor on your own turf is never a good look, especially if you have nothing coming down the pipe any time soon that's likely to redress that

Add to that I suspect every 'higher margin' PC manufacturer (and windows for ARM OEM partners) will be frantically signalling their opposition to precisely that.

Not for fear of those manufacturers losing heavy duty Windows users with heavy duty workloads, Windows for ARM isn't going to be a major threat to that part of their market. But it could be the comfort blanket that helps the average joe with still has one Windows-only app, but who likes the performance/battery/thermals on offer, to jump ship and give it a go
 
When confronted with workplace IT policies insisting on Windows only, I just quit and got a different job.

Workplace IT policies aren't the only issue though - Windows only software solutions still form a large part of it

Hell in my industry even where the software is shifting to being primarily web-based, hosted via AWS or has a client written in Java that I could run on almost anything <woohoo!> ...there's *always* an inevitable Windows
service or other still needing installed and left ticking away on the local PC to spoil the party :mad:
 
I thought a lot through my years what seperates a PC from a Mac person. I think it comes down what you see your computer as. I did my fair share of tinkering with motherboards, memory and CPU’s it has its allure. Same goes for software with drivers etc. After awhile you realise that you don't want to spend your time on that, it what you produce on your machine thats important, technology should get out of the way and become invisible. My two cents.
 
I thought a lot through my years what seperates a PC from a Mac person. I think it comes down what you see your computer as. I did my fair share of tinkering with motherboards, memory and CPU’s it has its allure. Same goes for software with drivers etc. After awhile you realise that you don't want to spend your time on that, it what you produce on your machine thats important, technology should get out of the way and become invisible. My two cents.
Or, you know, people can't afford or want to pay the luxury premium prices of Mac.
 
Is laptop vs notebook a generation thing? I always called it a laptop.

I heard it was a legal thing. Back then the laptops would get too hot to use on your lap, so they called it a notebook computer instead. But with how cool the M1 runs, maybe they can start calling them laptops again.
 
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Almost all manufacturers achieved similar figures. I think the pandemic and working from home sealed the deal, although if Apple didn't introduce the M1 I might have looked a little similar to Dell. 37% increase is nice, but not if the entire industry is doing 90+%.
 
Way to go M1 Macs! M1 has really added to MacBook Air/MacBook Pro 13-inch sales.
Indeed, it's turning product lines tech savvy people would not really recommend into ones they would DEFINITELY recommend right away to nearly anyone. And this is just the beginning...
 
One of our clients is now constantly moaning about the fan noise on his intel MacBook Air. We told him to hold off for the new Apple silicon units but he couldn't wait. Now he is in an office with 2 other guys who did wait and have M1 Airs who constantly needle him about the noise from his intel Air. 🤣
 
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I'm not sure what some of you are taking away from these numbers? But I'm honestly not that impressed. I remember at least a decade ago when there was talk of Macs finally achieving more than a 10% market share? And here we are today, bragging that they're at 8.4% for Q1 of 2021?

The reality is, Apple has never really got more than about 10% of computer users to buy their machines and that's been consistent for as long as they've produced Macs. Back in the day, Steve Jobs used to try to spin that as a good thing - with the idea that a Mac was a luxury item similar to an exotic sports car or a gourmet meal compared to McDonalds. And that's a perfectly valid argument, except you have to really produce a product that lives up to those claims of being superior.

I think at this point, it's dubious if a Mac is notably superior, vs just a personal preference for those of us who like OS X? I've been a Mac user and you could even say a "fan" since around 2001. But it's hard to get that excited about what they've put out in recent times... That "trash can" Mac Pro sure wasn't such a great value. And the price tag on the current model ensures it's not even an option for the "power user enthusiast" who would otherwise love to have one on their desk at home. These M1 Macs feel like "too little, too late" to me, considering Mac users already had to endure the whole hardware switch to Intel from Motorola and IBM CPUs, and the complete rewrite of software packages that required. Now, a move back to M1 means dual booting into Windows 10 isn't viable anymore, and like usual -- people buying into the tech now will just be funding R&D for future generations of the architecture that are much improved. At least Intel CPUs are pretty "tried and true" at this point. (And the new iMacs feel like a total gimmick. "Hey - let's sell them in a bunch of bright colors to remind people of what we did when the iMac was first released!" Know what? I don't really want to go back to all of that!)
Imagine being so cynical that you call something like the M1 chip “too little too late”. I choose to think of it as the straw that broke Intel’s back. Now I get to watch the fallout for the next few years.
 
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Imagine being so cynical that you call something like the M1 chip “too little too late”. I choose to think of it as the straw that broke Intel’s back. Now I get to watch the fallout for the next few years.
I think based on Apple’s la[top designs from 2015 forward that they were expecting chips that intel couldn’t deliver. I think it’s pretty obvious Apple was expecting cooler running chips that used less energy than what they received.
 
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I agree--Dell actually does still make ok looking hardware. But once you're done looking at the outside, you still have to deal with Windows on the inside, as well as all the crapware Dell insists on shipping with the machine. The "soul" of the nice looking hardware is still a tangled mess of bad software.

Windows 7 was, in my honest opinion, the last usable version of Windows. It was stable, pleasing to look at, and intuitive. Did it have all the same problems Windows has always had? Yes. But at least it was a nice UI and I only had to completely wipe and reinstall it once a year, which is less frequently than I've had to do it with other Windows versions in order to fix stubborn problems.

I keep having people assure me that Windows 10 is "so much better now", but I disagree. In my experience having to support it, it's still the same mess. It's still layers and layers of old Windows interface the further down you click. Still the same old registry problems, still the same weird crashes and errors, etc. The last thing I'd want to be right now as a business is a PC manufacturer married to Microsoft Windows. It's currently going nowhere (again, just my opinion).
Says the guy who owns nothing but Apple products and probably hasn't touched a Windows 10 system since it released build 1511 (late 2015).

Windows is, in fact, "so much better now" and the fact that you are reluctant to say so and still think it's the pile of crap that Windows 8 was says a lot. 90% of the systems I support are Windows 10, the remaining are macOS. We're talking hundreds of systems. I would say that I have FAR FEWER (almost none) issues with Windows-based machines vs. Macs. I don't know what you're doing, or what you don't know (being an "Apple person" it sounds like you haven't a clue about Windows 10 or current PC hardware), but there aren't registry problems and rarely are there crashes, etc., if you have a good system. Dell is my brand of choice for clients, and they are very reliable. Almost never a hardware issue.

I have no idea why you had such a terrible experience with Windows but I suggest try the latest version on reliable, pre-built branded systems and if you can separate your biases, you'll find the Windows experience just as stable as macOS.
 
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So, Apple has ~0% chance to grab a higher rank in the foreseeable future, but could easily drop to a lower rank AT ANY TIME.
The real elephant in the room is that Apple sold more iPads than ANY of those vendors sold notebooks. It’s been that way for YEARS now.
 
I think it goes to show what a terrible value their old low end chips and gpu’s were. People know the low end is a good deal now. Apple could have put better gpu in their low end. Also i5’s but they never bothered. Will be interesting to see how long it takes them to update them considering their track record before. Not holding my breath.
Intel really wasn’t able to meet there thermal and power efficiency goals. If they were, maybe we’d have seen an i5. But, that’s all water under the bridge now. They have chips that meet their expected performance while also fitting within a very efficient power envelope. And, they don’t have to put chips that perform significantly worse at the lowest end (just one less GPU).
 
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