Apple's Online Store Down Ahead of Today's iPhone 7 Event

Six hours before keynote ?

 

Damn, I was just about to buy an iPhone 6S and an Watch. Any chance we might see a new version of one or both of them?

 

I keep wondering if this is just a marketing trick or is the store technically really that bad that it can't add/update products within seconds? Just imagine Amazon would go down for hours each time they add a new product. Why would they voluntary loose half a day of business?

 

Ah great.... I was actually checking out a new power socket for my Macbook when this happened... Am I going to have to wait another 12 hours before finishing?

 

Let it be exiting, like MacBook Pro, unlike next iPhone 6.

 

New Mac Pro! New Mac Pro!

...are you hearing me Timmy?!

Disclaimer: I am aware that tonight is most likely about iToys

 

I guess it stops people from ordering an iPhone 6s/plus on the same day and then complaining about it.

 

It's a hype thing. "Oooh, Apple have closed down their store, must be a big announcement." I know they do this multiple times a year but it's still enough to get the juices flowing!

 

Probably marketing trick as it can all be done dynamically - Yes for something like this you might want to take the page down for a few moments to swap everything but it doesn't take hours.

It probably helps stop people also buying something and then within moments asking for a refund

 

Before someone says it, they do it for hype, and it works.

Of course they could silently update the store, they could do it within seconds.

And 6 hours of no business is nothing, they'll recuperate it within half amount of time once the store is back up.

 

Oh man, I can't wait

 

And Store doors open! What do we see? The Macs have been kind of slid to the back. Nothing to see there.

 

I doubt that it is technical. They should already have everything loaded and will simply pull a switch after the announcement. My guess is that they do this for two reasons. One is, as you said, a marketing thing to build excitement. The other, more practical, is to avoid having people purchase the old product at the old price on the same day of the announcement. Again, just my guesses.

Edit: I see everyone responded faster than me. And we all seem to be in sync on one or both of the guesses I proposed. In any case, sorry for the repetition.

 

I think this is a big part of it. Also it gives the fulfillment back channel a chance to slow down on shipping stuff and start getting ready for the storm of shipping the new products.

 

Crikey, that is early!

 

Im sure it is a marketing ploy. We wouldn't be commenting on this article if it wasn't. Im sure that they have the infrastructure to have an updated site to flip to once they are ready to. Website management for big corps etc do that all the time.

 

It's been a while...

 

But it does go up pretty quickly. Also Amazon adds lots of products that are going to sell well every day and they have the distrubiton network to do it seamless! Apple only do it a few times a year and the cost for them to get a bigger distribution system would probably cost a heck of a lot more than its worth!

 

Very soon.

 

Still 5 hours to go can't wait anymore

 

Yeah the web store goes back up quickly. But the new iPhones don't get shipped right away, so fulfillment gets a breather on the old stuff and gets to probably go full out on the iPhones. Amazon does have a great distribution system, but they don't do anything like ship the iPhone on launch day. No one else has a semi-secret device, that is highly valuable and also needs to ship millions upon millions over a weekend.

 

I hope people don't expect Mac updates today, because there won't be any.

 

Guys we need a spoiler free post

 

Shame all there releasing is new phones watch and IOS / OS . Not feeling it.