If Apple responds to decreasing Android handset prices and uses the savings from reusing the basic design for a third year, they might do something like this:
SE: $399
6S: $499 6SE Plus $599
7: $599 7Plus $749 (because you get dual camera)
Yes, I know some people are predicting price increases. But I can't see how the 7 can get a price increase and not get the dual camera that the 7 Plus gets. And I just don't see how Apple can hold the line on last year's prices all the way through 2017 while shipping (A) the same form factor for a third year and (B) Android prices dropping to $399 for Plus sized phones with very good specs (and those are 2016 prices, probably 2017 prices drop further).
So if Apple holds the line, do you get the bump in size and the dual camera for only $100 more or do you have to pay $150 more?
SE $399
6S: ??? Maybe $549 to not encourage buying it over the 7 but still leaving an option for folks who want jack and to save $100. Since the 6 continues to sell in buckets, there are folks who want to save that $100.
7: $649 7Plus $799 (because dual camera, maybe more memory to start with like 64gb as well).
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You'll be amazed! I worked with someone who worked in the Amazon Disruption network and they some days will have huge parts of the warehouse empty for things like this. The day after announcement day all the new stock arrives and fill in that area. and day before launch day or so they then practically empty it. It happens pretty often just not to apple scale
The global supply chain is amazing. I can order something from Apple and track it from China to my door over just a handful of days. And the shipping is done so efficiently and at such scale that it doesn't even cost me the consumer much.
