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Original poster
Apr 12, 2001
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Apple's online storefront is down in preparation for the launch of the AirTags and the new purple iPhone 12 models, which are set to be available starting at 5:00 a.m. Pacific Time or 8:00 a.m. Eastern Time in the United States.

apple-store-down-airtags.jpg

Ahead of new product launches, Apple often takes its online store offline in order to get ready for the influx of orders.

Announced at Tuesday's "Spring Loaded" event, AirTags are Apple's long-awaited Bluetooth item trackers that can be attached to wallets, keys, cameras, and more, allowing those items to be tracked in the Find My app.

AirTags are priced at $29 each or $99 for four, and each AirTag can be engraved if desired. AirTags feature a user-replaceable CR2032 battery that lasts for a year, and they have an IP67 dust and water resistance rating.

As for the purple iPhone 12 models, they're identical to the existing iPhone 12 and 12 mini but are available in a new light purple color that joins the existing white, black, blue, green, and (PRODUCT)RED shades. The iPhone 12 mini is priced starting at $699 and the iPhone 12 is priced starting at $799.

There is no indication that the AirTags or the purple iPhone models will be available in limited quantities, but it's always a good idea to order early to get launch day delivery. AirTags and the new iPhone models will deliver to customers starting on Friday, April 30.

Article Link: Apple's Online Store Goes Down to Prepare for AirTag and Purple iPhone 12 Orders
 
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dguisinger

macrumors 65816
Jul 25, 2002
1,007
1,755
I've never understood why they can't be like any other e-commerce site and stay live during a catalog update.

I understand not wanting people to buy and then cancel/return orders if they ordered in the hour before an announcement.... but you still get that effect for the days or weeks before.

Even if you pull the site down for product launches.... I don't see why they can't just flip the switch from greyed out add to cart to hey, you can buy it now. Several hours of downtime to allow ordering of a product you always announced just seems so, 1995.
 

aesc80

Contributor
Mar 24, 2015
1,317
3,247
Seems a bit dramatic for AirTag and a new iPhone colour, was just browsing when it kicked me off the store!
I was about to say - being in the West Coast, is it even worth it to wake up at 5 AM for the AirTags? I wonder how quickly delivery dates get pushed out.

EDIT: LOL, how cute I got downvoted for a serious question. I honestly wonder how demand for AirTags is, and if its even worth it to wake up early for it. Sorry if I don't normally wake up at 5 AM.
 

anshuvorty

macrumors 68020
Sep 1, 2010
2,181
2,371
California, USA
Ordering 2 AirTags and that is it! I have a bad habit of losing my wallet during travels - I have already lost 2 wallets in my last 2 flights!

The other AirTag will be on my luggage for when I do start traveling again. I don't think my backpack needs one as I don't lose it, if ever.

Hype!!
 

anshuvorty

macrumors 68020
Sep 1, 2010
2,181
2,371
California, USA
I've never understood why they can't be like any other e-commerce site and stay live during a catalog update.

I understand not wanting people to buy and then cancel/return orders if they ordered in the hour before an announcement.... but you still get that effect for the days or weeks before.

Even if you pull the site down for product launches.... I don't see why they can't just flip the switch from greyed out add to cart to hey, you can buy it now. Several hours of downtime to allow ordering of a product you always announced just seems so, 1995.
Be thankful that Apple's e-commerce site still works at all! I remember during the RTX 30-series launch and during the PlayStation 5 and Xbox Series X | S launch, how horrendous it was and it still is! You can't guarantee yourself a new GPU or a new console even now!

At least, from Apple, you are guaranteed the hardware when you order it and you won't suffer the bad user experiences that you will get from these other hardware purchases.

So whatever Apple is doing with their e-commerce backend, it works! If they have to take the entire site off-line to prepare for the load, so be it. Even during the height of the pandemic, their site still worked seamlessly and even during the mad rush of the Holiday last year! Unlike the GPU and console purchases last holiday season....man...that was some experience!
 

contacos

macrumors 65816
Nov 11, 2020
1,264
4,399
Mexico City living in Berlin
Ordering 2 AirTags and that is it! I have a bad habit of losing my wallet during travels - I have already lost 2 wallets in my last 2 flights!

The other AirTag will be on my luggage for when I do start traveling again. I don't think my backpack needs one as I don't lose it, if ever.

Hype!!
I was thinking about this use case and apparently the AirTag has no GPS and therefore it wouldn’t really work? How many iPhones would be nearby to be able to ping it?
 

JPack

macrumors 604
Mar 27, 2017
7,770
13,373
I've never understood why they can't be like any other e-commerce site and stay live during a catalog update.

Apple has a real-time supply chain interface with manufacturers in China. Unlike Dell or HP, Apple's order delivery estimates are very precise. This is accuracy only possible if all component vendor systems are talking with each other. Given Apple's high security standards, changing this interface is probably only possible during very narrow and defined time periods and needs to match China's working time zone.
 

bLackjackj

macrumors regular
Nov 14, 2016
245
413
I've never understood why they can't be like any other e-commerce site and stay live during a catalog update.

Because it's all about Marketing! Top shelf story on all the news sites & increases FOMO. It's a tool used to sell, nothing more.

Obviously if Apple wanted, it could simply trigger the purchase button WITHOUT having to pull down the whole store.
 

calstanford

macrumors 65816
Nov 25, 2014
1,031
3,220
Hong Kong
Apple has a real-time supply chain interface with manufacturers in China. Unlike Dell or HP, Apple's order delivery estimates are very precise. This is accuracy only possible if all component vendor systems are talking with each other. Given Apple's high security standards, changing this interface is probably only possible during very narrow and defined time periods and needs to match China's working time zone.
That is such utter ********. None of that needs a server to be taken down.

Also those airtags are mass produced months ago and will be coming from storage, not off a factory line.
 

JPack

macrumors 604
Mar 27, 2017
7,770
13,373
That is such utter ********. None of that needs a server to be taken down.

Also those airtags are mass produced months ago and will be coming from storage, not off a factory line.

How does Foxconn pre-assemble personalized (engraved) AirTags?

Ever wonder why Quanta and TSMC got hit by ransomware but not Apple? Apple doesn't leave its doors open all the time.
 

Carlson-online

macrumors regular
May 27, 2004
191
473
It’s a marketing device to build hype. Makes people on the fence order for fear of missing out as “everyone” is going to order immediately.

and sites like this fall for it every time abs publish stories about it, further increasing the marketing effect.

a store closing/reopening for a product launch isn’t news! ( and definitely not a rumor ;) )
 

Ormolu

macrumors newbie
Jan 30, 2019
8
11
Europe
This means I can't find out when the delivery I'm expecting from Apple today is going to arrive. Not a good look, Apple.
 

Eorlas

macrumors 65816
Feb 10, 2010
1,010
1,640
This means I can't find out when the delivery I'm expecting from Apple today is going to arrive. Not a good look, Apple.

...for about 5 hours starting at 3am eastern, during a time frame you were aware of starting on tuesday, 3 days ago.

so at 8am you again have the ability to know this information. no one is delivering before that time, so you'll be iight
 
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