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Taking the store down is having the desired effect, your all on here talking about it.

Knock on effect that someone on he will now be made aware that’s happening today and make a purchase.

Doubt apple will stop doing this because it’s free publicity, as soon as the store goes down it reported on Mac websites and scrolls up the forums by users having a debate.
 
If Apple can sell a $550 pair of headphones during a pandemic with delivery dates slipping when it first released, I see no reason why we wouldn’t expect the same with AirTags.
Unless Apple only made like 10 pairs of AirPod Max lol.
 
Who exactly will buy a purple iPhone? Prince?
I am sooo glad I caught him on his musicology tour. Wow, what an amazing musician.

Im having a hard time staying away from the purple iPhone 12 mini. I have an awesome yellow iPhone 11 already though so I definitely don’t need it. Totally want it though. Same with a purple or orange iMac. If I didn’t get a 27” iMac last august I’d totally be getting one of the new ones.

Side note, I’m happy tech has reached a point people can make purchases based on color choices instead of poring over tech specs.
 
For sure, I'd say at least 2-3 days. Gotta ask yourself do you really need personalisation when they are going to be living with or attached to an item that is easily identifiable as yours? Also, quick scan on the phone will tell you which Airtag it is...

That would be a pain, wanted Space Invaders on mine "just coz"

Odd you can't pick an apple logo as an engraving tho.....
 
I am sooo glad I caught him on his musicology tour. Wow, what an amazing musician.

Im having a hard time staying away from the purple iPhone 12 mini. I have an awesome yellow iPhone 11 already though so I definitely don’t need it. Totally want it though. Same with a purple or orange iMac. If I didn’t get a 27” iMac last august I’d totally be getting one of the new ones.

Side note, I’m happy tech has reached a point people can make purchases based on color choices instead of poring over tech specs.

If I was to buy and iPhone 12 now, it would without doubt be the Purple.
 
People whose favourite colour is purple? ;)

Having said that, Apple hardly ever makes stuff in a real bold purple, it’s always some pastel-y shade. I’d love a deep purple iPhone one day…
Tell me that “Smoke on the Water” will be your ringtone. :cool:
 
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Because it's all about Marketing! Top shelf story on all the news sites & increases FOMO. It's a tool used to sell, nothing more.

Obviously if Apple wanted, it could simply trigger the purchase button WITHOUT having to pull down the whole store.
This. The simple fact that so many commenters on this article are getting bent out of shape over it proves that it causes waves. In this case though, any publicity is good publicity.

Do you people really think they haven’t figured out how to keep their storefront up while just graying out the purchase now button? Of course not. It’s all about hype.
 
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Reactions: bklement
You can’t even track your previous order. I had ordered a Mac mini earlier in the week. Apple had sent me a link to track. I clicked on it this morning because it was going to be delivered today. I get a page that says I am too early to order. Yikes.
 
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Wondering if engraving is going to lead to longer delivery times? I've never had Apple devices engraved due to resale value, but I'm not going to be selling-on my AirTags at any time.
Just ordered a 4-pack with all of them engraved, and still getting an estimated delivery of 30th April. Fingers crossed…
 
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