Apple's Online Store is Currently Down in Some Countries [Updated]

[theorist9]

In the US, the "Overview" and "Tech Specs" links are still active for all the products I checked. You only get the "Be Right Back" message when you click on "Buy". So either they're changing prices, or are updating their purchase interface.

 

[JustAnExpat]

Whatever this is... the fact Apple still has to "pull down" their store to push maintenance fixes or catalog updates like promos and new products means either A) their tech stack is so badly mangled nobody knows how to fix it or B) they do it on purpose for publicity.

I think their tech stack is badly mangled. I think it's contractors who maintain these websites. This article is about Apple Maps:

Apple’s ‘black site’ gives contract workers few perks and little job security

Apple’s new campus in Cupertino, Calif., is a symbol of how the company views itself as an employer: simultaneously inspiring its workers with its magnificent scale while coddling them with its four-story café and 100,000-square-foot fitness center.

www.latimes.com

For the Information and Technology Division (which I think is maintaining the websites):

Michael Tsai - Blog - Apple’s Information Systems & Technology Division

mjtsai.com

 

[Boil]

M2 / M2 Pro Mac mini desktops, For Sure...!

 

[mikeenglish]

Whatever this is... the fact Apple still has to "pull down" their store to push maintenance fixes or catalog updates like promos and new products means either A) their tech stack is so badly mangled nobody knows how to fix it or B) they do it on purpose for publicity.

Pretty sure it is B. There is no way they "need" to do this anymore, especially at Apple scale.

Even during keynotes there is zero technical reason to pull down the store. They could flip a switch as products are announced and have them up in seconds. The tech to do that is pretty trivial these days...

Publicity?! 😂 😂

Only people that read these site are bothered, so zero gain on publicity! Not like The Times are publishing it.

 

[marinersaptcomplex]

If they do this for PR and if they are raising prices because of inflation/dollar-euro performance, that's just **** PR lol.

 

[mikeenglish]

It's almost 2023. No one takes down their sites routinely for maintenance anymore. Come on Apple. As a shareholder, this is agonizing.

Agonising with your 1 stock! 😂

 

[syklee26]

Zuckerberg commented “Apple about to release a new product to compete with Meta.”

 

[calstanford]

Worst e-commerce site on the planet.

 

[UntitledImage]

I came back to order a MacBook Air with the education discount and the $150 gift card and found the store down before 12PST. Anyone know how long that promo was suppose to go for? I thought I had at least until the end of the day for it.

 

[contacos]

Price increases incoming 🙃

 

[bluedoggiant]

Love all the comments about  doing this just for publicity. Totally agree, came here just to say this

 

[Ashbash75]

Worst e-commerce site on the planet.

Nah, that award goes to Lenovo!

 

[AAPLGeek]

Apple polishing cloth Pro incoming

 

[ufomism]

Maybe new mac mini with m2 but no redesign.

 

[svish]

Should be maintenance. Hopefully prices don't increase when it comes back online.

 

[lazyrighteye]

Whatever this is... the fact Apple still has to "pull down" their store to push maintenance fixes or catalog updates like promos and new products means either A) their tech stack is so badly mangled nobody knows how to fix it or B) they do it on purpose for publicity.

Pretty sure it is B. There is no way they "need" to do this anymore, especially at Apple scale.

Even during keynotes there is zero technical reason to pull down the store. They could flip a switch as products are announced and have them up in seconds. The tech to do that is pretty trivial these days...

B. It’s always been B.

 

[Mr. Dee]

Mac Pro with M2 Ultra.

 

[haydn!]

The only new thing coming is higher prices. 20-25% across the board in the UK store.

Though realistically, I can’t see even Apple being arrogant enough to use their usual hype building approach for that…

 

[Ponylover52]

Price increases incoming 🙃

I don’t see this happening. They already have the margins to absorb the increases in materials. Idk why they’d of all companies raise prices and have that pr look when they can carry on as usual just fine, especially With the fall lineup approaching apple doesn’t need to give people any less reason to upgrade stuff.

 

[Jay Bly]

Maybe changes in trade in offers

 

[1rottenapple]

It’s crazy! Everything is so dang expensive nowadays.

right! I was thinking about how I was conditioned to pay for example $1 for certain energy drinks now its over $2. Grocery used to be $40 now its easy 60 to 70. I honestly don't know how most people can afford things these days. Food banks for examples aren't able to buy the same supplies as before. So everyone is hurting.

 

[Icelus]

UPDATE product SET price = price * 1.2;

 

[Love4Apple]

I came back to order a MacBook Air with the education discount and the $150 gift card and found the store down before 12PST. Anyone know how long that promo was suppose to go for? I thought I had at least until the end of the day for it.

If you're in the US, the Back to School promotion ends Sept 26th. https://www.apple.com/us-edu/shop/browse/home/back_to_school/terms_conditions

 

[Love4Apple]

Whatever this is... the fact Apple still has to "pull down" their store to push maintenance fixes or catalog updates like promos and new products means either A) their tech stack is so badly mangled nobody knows how to fix it or B) they do it on purpose for publicity.

Pretty sure it is B. There is no way they "need" to do this anymore, especially at Apple scale.

Even during keynotes there is zero technical reason to pull down the store. They could flip a switch as products are announced and have them up in seconds. The tech to do that is pretty trivial these days...

It's kinda A. 😬 WIP to make it as fast as the marketing pages.

 

[vanzantapple]

If there is one thing that I know about this scenario it's...