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Apr 12, 2001
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Earlier today, Apple's online stores around the world went down for unknown reasons. Mysteriously, the stores seems to be mostly unreachable, with users only occasionally able to load the pages at all. When store pages do load, they show Apple's usual "We'll be back soon" sticky note, but it is unclear why even that notice can only be reached on a small fraction of attempts.

apple_store_down_sticky.jpg



No specific product updates were expected today, and the store went down a little before 4:30 AM Pacific Time, hours later than Apple's usual window for store updates. And with the store remaining down well beyond the usual time of 5:30 AM Pacific Time when Apple typically brings the store back up after an update, something certainly appears to be seriously wrong.

safari_cant_open_page.jpg



Speculation on the downtime is naturally running rampant, with observers suggesting everything from a major failure at one of Apple's data centers to a potential denial-of-service attack. Apple has apparently been silent on the issue so far, and thus no official explanation for the outage is known.

Article Link: Apple's Online Stores Mysteriously Offline
 
If Apple does 50% of its sales online, every hour the store is down is costing the company $6.6 million based on last qtr sales
 
Weirdly you can access the UK store from the iPhone Apple Store app. So it must be a web site problem. When it is a product update the app shows the same post it note graphic as the web store.
 
They could simply be transferring servers. Perhaps the Apple Store will now be run out of the North Carolina data center?
 
If Apple does 50% of its sales online, every hour the store is down is costing the company $6.6 million based on last qtr sales

Yea because those customers wont just wait till the site comes back up. Its not like they missed their opportunity at a physical store and they are headed to another one.

However, depending on the reason the store is down it could cause them to lose a lot more in regards to reputation.
 
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