Yes, really.. it's no coincidence everything is 98% identical.
Well, just to name a few :
- The covers are not made by Samsung but a 3rd party
- The store is not a Samsung store, it's an Italian mobile device vendors where Samsung happens to have a kiosk. The decor is the store's, not the kiosk's.
So yeah, pretty much all those things are coincidence or irrelevant. So much so, Apple isn't suing over any of those.