I'm going to be a devil's advocate here...But many of you folks being hard on Apple in this thread are clearly in love with another platform. So why are you posting here? It doesn't make much sense. What does it accomplish for you?
We WANT Apple to be great. We want their products to cause us to salivate all over the keyboard
I don't think many people feel like this about Google, Microsoft or Dell. But Apple used to be a brand that people fell in love with, and stayed in love with. We don't want an iPhone with gross antenna bands, no headphone jack, "the thinnest iPhone since the previous iPhone", UI lagging years behind Android. We don't want to have to consider a Dell laptop because Apple stuff is way, way, way overpriced for what it actually is. We want to buy the Mac Pro and feel that we've spent our $x,000 in the best way possible. We don't want to look at Buyer's Guide and see red "DON'T BUY" next to all computers except the shiny rose gold toy one. We want to feel that somebody cares about us enough to update them as soon as the technologies become available. We don't want to bring home the latest and greatest (and not updated) iMac with a 5400rpm drive. We don't want anybody to look at our new iMac and remark "does the OS always take that long to open on your computer?".
I moved on from iPhone. I moved on from iPad. I bought a 2015 Macbook Pro recently because Brexit made the Amazon UK price irresistible, because I don't want Windows and I own software that – unlike Adobe's CC – can't just be transformed into Windows versions without buying it again. But I still want to watch a keynote that will make me spend half of my savings on the new stuff because it is just too amazing to pass. I do NOT want a thinner Macbook Pro with 4 USB-C and butterfly keyboard. I do NOT want a rMB. I do NOT want to have to explain to my husband that when his 2011 iMac finally dies he'll have to fork over €2000 for a decent config and hear "can you build me a Hackintosh?" in return. When we bought that 2011 iMac he couldn't resist showing it off, gushing about the screen, about the speed, about the amazingness of it all. And not once did he say "I only wish it was thinner".
What people really mean by discussing Linux and Windows and Dell and Surface here, I think – that's what I am doing in Apple Music section praising Spotify – is attempting to shame our beloved Apple into delivering the goods. "Look darling, this is the new girl I met on Tinder, do you think she's cute?" while our Apple is sitting on the sofa burping after yet another bear, watching Kardashians and asking us "yo can you pass me more Pringles".