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Apple's Phil Schiller: 'We Don't Design for Price, We Design for the Experience'
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Apple seems to think that their brand is for exclusive people but Apple isn't Ferrari or Porsche by any means. Ferrari and Porsche has a rich racing history while Apple has....well...history.
A computer is supposed to connect with the user just like a car but with recent new changes, the connection is breaking apart.
I don't think Steve Jobs' vision was to make his beloved Macs unaffordable to the masses ... because that's exactly what's happening.
Yeah but the Lenovo sucked because you can't do that on top of the OS. It has to be built-in APIs, exactly what MS is doing with the Surface Dial. Apple controls the hardware + OS so of course their 'magic bar' will be good.
You have a point, but someone (OWC or another third-party vendor) will make a great USB-C dock for the Macbook Pros.
There's a $40 Magsafe USB-C cable that you can buy. If you're wishing Apple still offered those things, noted. They've made a business decision (shrug).
They might not design for price, they might design for experience....but if they don't sell they won't be designing for long....
I'd highly recommend you try the MacBook keyboard. I own both , and while the MacBook keyboard is okay in an ultra portable, I would not want it in a machine I use most of the day. It works but is crap compared to the existing MacBook Pro one. Does feel like typing on paper.
Oh, I think that's severely overblown...you're protesting too much.
With a student discount in the late 1990s, I paid $1,800+ for my beige G3.
I paid $2,500 for my G5 MacPro tower. About $3,000 for my 2008 Mac Pro (after selling my G5 for $1,500).
Paid about $4,000 for my 6-core trash can with accessories.
It has never been an inexpensive proposition. That's been the cost of doing business over the years.
Funny thing is, if you want to buy quad core mb pro, you are in price level of ms surface studio! Considering innovation in both of this products, studio seems to be much more interesting device even from price/experience point of view... and THIS is worrisome
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It struck me today that Apple and Microsoft have now switched places.
Take a look at Microsoft's "computer" lineup. They have three models. It is simple and clean and has a unified focus.
Now look at Apple's lineup. There is an 13" Air which is just the old model which they are keeping around purely because of price (seems to put the lie to their comments about being more concerned with experience than price because I am sure that this old model will be a great experience), there is the 12" MacBook (which doesn't seem to fit anywhere in there), there is the old non-Touch Bar 13" Pro (selling for the exact same price for old tech, again putting the lie to their supposed concern about price versus experience. At the least this should have been discounted.), the new non-Touch Bar 13" MacBook Pro (Seriously? If it was all about the experience then how about you show some bravery and put the Touch Bar on every Mac instead of using it as an excuse to jack up the price.), the old non-Touch Bar 15" MacBook (again a blatant money grab when they don't even discount year old tech), and the new Touch-Bar 15" MacBook.
This is a joke. How far has Apple fallen when it takes them two years to develop a multi-touch strip? Which apparently cost as much as an iPhone to make since that is how much they jacked the prices up by adding it. Yeah, it took them two years to strip down an iPhone to just the touchscreen, fingerprint scanner, and secure enclave and make it cost as much as an entire iPhone.
Now that is a big, big deal.
No, what this is, is history repeating itself. The last time that Apple was without Steve Jobs they lost their focus. They couldn't put out a well defined and focused product line. They were branching off into everything under the sun. Their quality was decreasing and their brand was being diluted. Now Apple can't make a Pro computer in less than a handful of years (I'm going to guess that they were too busy designing new watch bands or driving cars or maybe they have decided to get into kitchen appliances next and are spending all of their time on the new AppleMicrowave.)
This was an astounding disappointment. For all of their talk of courage they seem incredibly cowardly to me. Want courage? They should have updated or discontinued every single Mac to have a TouchBar and Thunderbolt 3 only. They should have released a new keyboard with TouchBar for all of the iMacs. They should have done something bold. Heck, you want really big and innovative? They should have released the e-ink keyboards.
Instead we get a wimpy and cowardly half-ass measure at adaptable inputs. This is just a stopgap to keyboards with customizable keys. I am going to buy a used MacBook to replace my six year old one and wait for next year. I expect the prices will be more reasonable and they will have finally worked up the "courage" to do what they should have done this year.
Or maybe it is time to look at the new Apple, Microsoft. They at least seem to have real courage and take real risks and have a modicum of focus in their computer lineup.
What's wrong with these people? Jobs got rid of the clutter, and made simple, powerful and versatile machines in fancy packaging. Apple lost their way with Scully when everything became overly expensive and full of superfluous features. Cook is following the same path. Yes he's turned it in to the worlds biggest company but he will be remembered for losing the companies way and those horribly awkward keynotes he should never have been involved in.
Here's some advice apple = Make great products great by giving them class leading performance in fancy packaging with no clutter! Seems 99% of posters on MR feel the same way
Here's some advice apple = Make great products great by giving them class leading performance in fancy packaging with no clutter! Seems 99% of posters on MR feel the same way
With whatever is appropriate for the app that you are using. In your case it may be emoji. In mine, probably not.With emoji ..... as seen in markerting images
Jeez. My 2010 MBP non retina will stick around for much longer then. I paid it £1500 6 years ago, and installed a 512 SSD and 8 GB of RAM after a few years for £200 in total, and it's still going very well. I am not prepared to pay £2500 for its replacement! Are they insane?!? Yes, I do want the retina screen but can't justify that price tag.
a hard slap, and not with a hand...
I think you can adjust the hardness with the Touch Bar, or maybe she was talking about something else during the demo.
I better stack up on backup drives then...
From what I remember, the earlier rMBPs had replaceable SSDs but later ones wasn't replaceable. I'm beyond livid that Tim & Co. gave the guillotine to our MagSafe. I'm guessing with the defects that it had (e.g. plug separating from the cord, transformer shorting, pin springs losing elasticity, power adapters prone to frayed wires and overheating) they decided to discontinue it to avoid paying expensive replacement costs.
Maybe Apple thinks a pro user is just a professional that dresses in super important looking suites that visit a Starbucks to order their French Latte with free WiFi. Takes a very pro computer to access the internet on free WiFi. /jk
The odd thing is only 5-10 years ago every single product announcement was a cause for genuine excitement. You knew the product would be taking the next step forward. It seemed a process of continued refinement and occasional reinvention.
Now every other company has taken those steps from Apple (see ultrabooks, smart phones, tablets and so on). But apple hasn't refined their products in several years. The cohesion in the product line is lost (ports/products not interacting like headphones, loss of core features like ports and magsafe etc) and the pricing seems inconsistent. Has apple grown too big? Seems the fate of all these mega corps at some point.
Now every other company has taken those steps from Apple (see ultrabooks, smart phones, tablets and so on). But apple hasn't refined their products in several years. The cohesion in the product line is lost (ports/products not interacting like headphones, loss of core features like ports and magsafe etc) and the pricing seems inconsistent. Has apple grown too big? Seems the fate of all these mega corps at some point.
He really is one boring mofo. Not sure who it was, but the guy with the big eye brows who always seemed to slouch a bit was such a breath of fresh air god damn. After years of silence, that was the lamest the event could've ever been. After waiting a year and a half to buy a refreshed macbook, I AM indeed buying an XPS 15 with 4k touch display that is BEAUTIFUL, an Nvidia 960m, quad core i5, and usbc refurbbed for at most $1300. The carbon fiber and aluminum is great.
I was such an apple fan boy now all of my friends are making me eat my words. I honestly just can't get on board with the boring, stubborn, even more overpriced direction apple is heading. It's depressing to see an extremely ambitious entrepreneurs vision die with him. I truly thought tim could keep it going but with this mess of a product line I'm proven wrong. And trust me, ive been an apple fan FOR YEARS. Since i was 12 I wanted a macbook pro. But i can't even justify this one. Time to move on. I used windows 10 today and it was pretty great. If i didnt want graphics, i'd get a surface in a heartbeat.
I feel like im sounding like a troll, but i honestly believed in this company and its just really let me down while microsoft is picking back up.
to f****** expensive.... 16GB ram..... no MagSafe that have saved my as so many times... Is this really apple?
This is almost the MacBook Pro I've been waiting for. But it's got to be cheaper.
What is costing so much? The OLED bar? The design is radical but you can't tell me it costs $1,000 more than the previous model.
I have a feeling they will lower prices on the 15" model in a few months.
Apple sometimes gets price points too high - this has happened many times in their history. They usually see this in sales, and they adapt, and suddenly you got a deal.
I bought a nearly top of the line 15" retina for $3,000 when it came out. SSDs and processors have gotten cheaper since then but the 15" I want costs between $3,300 and $4,300. And no way to remove the dedicated graphics card on the 15" either, which is annoying. That thing just uses power, and I don't game, I'll never need it.
What is costing so much? The OLED bar? The design is radical but you can't tell me it costs $1,000 more than the previous model.
I have a feeling they will lower prices on the 15" model in a few months.
Apple sometimes gets price points too high - this has happened many times in their history. They usually see this in sales, and they adapt, and suddenly you got a deal.
I bought a nearly top of the line 15" retina for $3,000 when it came out. SSDs and processors have gotten cheaper since then but the 15" I want costs between $3,300 and $4,300. And no way to remove the dedicated graphics card on the 15" either, which is annoying. That thing just uses power, and I don't game, I'll never need it.
Just thought I'd add my input too. I've been waiting since 2013 for a real update, or at least one with better upgrade options instead of having to basically BTO something as future proof as you can. Aside from my iPhone and iPad, my most recent Mac is now my 2012 Macbook Pro, while years ago I would buy a new mac every year, be it portable or desktop. With this release, I'm pretty disappointed too. I'm finally truly looking at windows. I do music production and Pro Tools for windows is solid, plus I do some bookkeeping and all the spreadsheets on Windows and Quickboks for windows is better as well.
Super bummed as I've loved macs and have been through everything with Apple from Steve Jobs, to Steve getting fired/voted out, to Amelio, etc.. Always had their newest laptops from, power PC, G3, etc.. I'm still 6 months away from buying a windows machine since I need to make sure everything I use now, there is a windows version or equivalent I don't have to spend a ton of money on, but unless they put out a Mac Pro that is expandable in some way internally, I just don't see them caring as much about the artists anymore, be it musicians, filmmakers, etc. That surface Studio looks kinda cool, but I'll wait till someone else uses it with Pro Tools to see the reviews and how practical that is.
Lastly, if Apple would have kept the prices the same, like they basically have for the past 8 years it seems, I would be more inclined to spend, even if the chip wasn't the speediest quad-core out there. It's a shame, I was hopeful Cook would be different, but just seems like he's a bean counter at heart It's not like Apple is struggling financially either, and that might be the biggest shame about all of this.
Super bummed as I've loved macs and have been through everything with Apple from Steve Jobs, to Steve getting fired/voted out, to Amelio, etc.. Always had their newest laptops from, power PC, G3, etc.. I'm still 6 months away from buying a windows machine since I need to make sure everything I use now, there is a windows version or equivalent I don't have to spend a ton of money on, but unless they put out a Mac Pro that is expandable in some way internally, I just don't see them caring as much about the artists anymore, be it musicians, filmmakers, etc. That surface Studio looks kinda cool, but I'll wait till someone else uses it with Pro Tools to see the reviews and how practical that is.
Lastly, if Apple would have kept the prices the same, like they basically have for the past 8 years it seems, I would be more inclined to spend, even if the chip wasn't the speediest quad-core out there. It's a shame, I was hopeful Cook would be different, but just seems like he's a bean counter at heart
It's not like Apple is struggling financially either, and that might be the biggest shame about all of this.